In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Maid Brigade franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Maid Brigade franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Maid Brigade outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Maid Brigade franchise opportunity

Section V – Presentation and analysis of Maid Brigade’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, high, and low sales for the top 1/3 performing Maid Brigade franchisees, middle 1/3 performing Maid Brigade franchisees, and lowest 1/3 performing Maid Brigade franchisees, separately stated, that were in operation for one calendar year or more as of December 31, 2023 (many of these franchisees have more than one territory, and the figures presented represent total revenues owned by each franchisee)

Section VI – Key ratios, comparables, computations, and analyses for the Maid Brigade franchise opportunity (exclusive content for Platinum subscribers)

Section I – Maid Brigade Franchise Costs

• Initial Franchise Fee:  $27,000 to $40,700, depending on the size of the territory
• Real Estate/Office:  $1,000 to $2,000
• Computer Equipment:  $1,000 to $2,000
• Equipment, Fixtures, Other Fixed Assets (including leasehold improvements, signs, pre-opening expenses):  $1,500 to $3,000
• Opening Inventory:  $4,600
• Security Deposits and Other Prepaid Expenses:  $1,500 to $2,000
• Automobile:  $850
• Insurance and Bond:  $1,000 to $2,000
• Training Expenses:  $2,000
• Opening Advertising:  $39,600 (the first 12 months paid to Maid Brigade for digital consumer advertising), plus $1,500 you spend on your own in the first year
• Additional Funds (3 months):  $30,000 to $40,000
• Onboarding Fee:  $9,100
• Total Estimated Maid Brigade Franchise Costs:  $119,150 to $147,850

Section II – Maid Brigade’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $27,000 to $40,700, depending on the size of the territory
• Royalty:  6.9% of gross revenue, subject to reduction for higher volume and subject to weekly minimums. The minimum royalty ranges from $200 to $750 per week, starting a year after you open and varying with the size of your territory, with the larger population territories paying the higher minimum.
• Ad Fund Contributions:  2% of weekly gross revenue
• Local Client Advertising:  a minimum of $4,000 a month
• Local Employee Advertising:  $500 per month

Section III – Number of Franchised and Company-Owned Maid Brigade Outlets

Franchised

2021

• Outlets at the Start of the Year:  333
• Outlets at the End of the Year:  325
• Net Change:  -8

2022

• Outlets at the Start of the Year:  325
• Outlets at the End of the Year:  317
• Net Change:  -8

2023

• Outlets at the Start of the Year:  317
• Outlets at the End of the Year:  322
• Net Change:  +5

Company-Owned

2021

• Outlets at the Start of the Year:  24
• Outlets at the End of the Year:  24
• Net Change:  0

2022

• Outlets at the Start of the Year:  24
• Outlets at the End of the Year:  24
• Net Change:  0

2023

• Outlets at the Start of the Year:  24
• Outlets at the End of the Year:  24
• Net Change:  0

Section IV – News Updates on the Maid Brigade Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Maid Brigade Franchise (Item 19, 2024 FDD)

Sales Summary Report for Year Ending December 31, 2023

• The table below includes average and median sales information for all franchised businesses that were in operation for one calendar year or more as of December 31, 2023.

• Many of these franchisees have more than one territory, and the figures set out below represent total revenues owned by each franchisee.

• Sales, expenses, and income will vary from franchised business to franchised business and market to market, and Maid Brigade does not represent that Gross Revenues for the franchisees shown herein for the periods indicated will accurately predict the future results for those franchisees or for any potential franchisee.

• These charts include only franchisees that were part of Maid Brigade’s franchise system as of December 31, 2023. Franchisees who were terminated (mutually or unilaterally) or abandoned the system prior to December 31, 2023 are not included.

• If a franchise had multiple owners due to a transfer or sale and the franchise continued uninterrupted, the franchise is represented only once in the charts and its cumulative Gross Revenues are shown.

• Gross Revenue is shown on an annual basis.

• The chart contains no information regarding company-owned businesses.

• Maid Brigade obtained Gross Revenue information from its internal records based on franchisees reporting their Gross Revenues when they made royalty payments to it. Gross Revenue information used to compile this chart has not been audited.

• Other factors besides the number of operating territories of a franchisee may affect a franchisee’s annual Gross Revenues and thus explain why some franchisees have a higher annual Gross Revenue than others. Those factors include:

• (i) the skill and experience of the franchisee;
• (ii) the effort the franchisee devotes to his or her franchised business;
• (iii) the franchisee’s business acumen;
• (iv) whether the operating territory is in a rural versus an urban setting;
• (v) prices charged by the franchisee for products and services;
• (vi) the number of maid teams used by the franchisee;
• (vii) the amount of advertising and promotional expenditures undertaken by the franchisee;
• (viii) general economic conditions; and
• (ix) the growth or shrinkage of the population in the operating territory.

Top 1/3 Performing Franchisees (25 franchisees)

• Sales Range 2023:  $1,124,737 to $6,031,108
• Median Sales 2023:  $1,657,063
• Average Sales 2023:  $1,890,023
• Number and Percentage of Franchisees Attaining or Surpassing Average:  9 (36%)

Middle 1/3 Performing Franchisees (24 franchisees)

• Sales Range 2023:  $446,109 to $1,106,657
• Median Sales 2023:  $594,400
• Average Sales 2023:  $656,936
• Number and Percentage of Franchisees Attaining or Surpassing Average:  7 (29%)

Lowest 1/3 Performing Franchisees (24 franchisees)

• Sales Range 2023:  $24,864 to $442,530
• Median Sales 2023:  $243,540
• Average Sales 2023:  $249,226
• Number and Percentage of Franchisees Attaining or Surpassing Average:  11 (46%)

All Franchisees (73 franchisees)

• Sales Range 2023:  $24,864 to $6,031,108
• Average Sales 2023:  $945,184

Section VI – Maid Brigade Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️