In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Pokeworks franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Pokeworks franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Pokeworks outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Pokeworks franchise opportunity

Section V – Presentation and analysis of Pokeworks’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest gross sales for the 7 company-owned Pokeworks restaurants open and operating generally according to standard procedures for 12 full months of 2023

• 2023 average, median, highest, and lowest gross sales for the 53 franchised Pokeworks restaurants open and operating generally according to standard procedures in January through December 2023

Section VI – Key ratios, comparables, computations, and analyses for the Pokeworks franchise opportunity (exclusive content for Platinum subscribers)

Section I – Pokeworks Franchise Costs

• Initial Franchise Fee:  $35,000
• Architectural Design and Permits:  $6,700 to $17,500
• Construction and Remodeling:  $125,000 to $323,000
• Initial Lease Deposit:  $5,000 to $20,000
• Furniture and Fixtures:  $4,000 to $9,000
• Equipment:  $60,075 to $74,392
• Business Licenses and Permits:  $1,000 to $4,000
• Inventory:  $5,000 to $10,000
• Signs:  $9,780 to $14,986
• Pre-Opening Marketing:  $7,500
• Insurance:  $500 to $3,000
• Computer and POS System:  $3,900 to $7,000
• Employee Wages:  $15,000
• Legal and Accounting Fees:  $2,000 to $5,000
• Additional Funds (First Three Months):  $25,000 to $50,000
• Training Expenses:  $3,000 to $7,500
• Total Estimated Pokeworks Franchise Costs:  $308,455 to $602,878

Section II – Pokeworks’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $35,000
• Royalty Fee:  6% of Gross Sales
• Marketing Fund Contribution:  1.5% of Gross Sales
• Advertising Cooperative:  up to 2.0% of Gross Sales

Section III – Number of Franchised and Company-Owned Pokeworks Outlets

Franchised

2021

• Outlets at the Start of the Year:  49
• Outlets at the End of the Year:  53
• Net Change:  +4

2022

• Outlets at the Start of the Year:  53
• Outlets at the End of the Year:  57
• Net Change:  +4

2023

• Outlets at the Start of the Year:  57
• Outlets at the End of the Year:  60
• Net Change:  +3

Company-Owned

2021

• Outlets at the Start of the Year:  8
• Outlets at the End of the Year:  8
• Net Change:  0

2022

• Outlets at the Start of the Year:  8
• Outlets at the End of the Year:  7
• Net Change:  -1

2023

• Outlets at the Start of the Year:  7
• Outlets at the End of the Year:  7
• Net Change:  0

Section IV – News Updates on the Pokeworks Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Pokeworks Franchise (Item 19, 2024 FDD)

• As of December 31, 2023, there were a total of 60 franchised Pokeworks Restaurants. Of these, 53 franchised Restaurants were open and operating from January 2023 to December 2023.

• The tables below show the performance of the open company-owned and franchised Restaurants for comparable periods in 2023. The tables show the number of Pokeworks Restaurants that were open and operating.

• The performance information does not present franchise fees, selling, general and administrative expenses, occupancy costs such as utilities and rent, taxes, insurance, and other expenses. Net profit is not presented.

Part 1 – Financial Performance of Certain Company-Owned Locations

• Part 1 includes the data for the 7 company-owned Pokeworks Restaurants open and operating generally according to standard procedures for 12 full months of 2023.

• Number of Company-Owned Restaurants:  7
• Average Gross Sales:  $1,155,662
• Highest Gross Sales in Range:  $2,099,160
• Lowest Gross Sales in Range:  $666,644
• Median Gross Sales:  $1,166,150

• Of these company-owned Restaurants, 4 company-owned Restaurants (or 57%) met or exceeded the average gross sales set forth in Part 1 for January to December 2023.

Part 2 – Financial Performance of Certain Franchised Locations

• Part 2 includes the data for the 53 franchised Pokeworks Restaurants open and operating generally according to standard procedures in January through December 2023.

• Number of Franchised Restaurants:  53
• Top 30% Average Gross Sales:  $1,613,967
• Bottom 30% Average Gross Sales:  $472,360
• Average Gross Sales:  $910,124
• Highest Gross Sales in Range:  $2,546,993
• Lowest Gross Sales in Range:  $254,348
• Median Gross Sales:  $775,539

• Of these franchised Restaurants, 19 franchised Restaurants (or 36%) met or exceeded the average gross sales set forth in Part 2 for January to December 2023.

• From January through December of 2023, there was one company-owned outlet that closed; three franchise outlets that closed; and no excluded outlets that closed during this same time period after being open less than 12 months.

• “Average Gross Sales” is defined as total Gross Sales (all revenue generated by the Pokeworks Restaurant, not including any sales tax collected) less discounts taken at the point of sale, such as the value of promotional and complimentary products during the specified period.

• Pokeworks does not provide information regarding costs like store level operating expenses, Royalty Fees, and Marketing Fund Contributions. The Financial Performance Representations (Earnings Claims) figures in this Item 19 do not reflect operating expenses or other costs or expenses that must be deducted from the gross revenue or gross sales figures to obtain your net income or profit.

• Some outlets have sold the amounts stated. Your individual results may differ. There is no assurance you will sell as much.

Section VI – Pokeworks Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️