In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a PJ’s Coffee of New Orleans franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a PJ’s Coffee of New Orleans franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned PJ’s Coffee of New Orleans outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the PJ’s Coffee of New Orleans franchise opportunity

Section V – Presentation and analysis of PJ’s Coffee of New Orleans’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average gross sales, discounts, net sales, cost of goods sold, gross profit, operating expenses, and EBITDA for the 7 affiliate-owned PJ’s units that opened on or before January 1, 2023 and reported actual sales, expenses, and earnings for the entire one-year period ending December 31, 2023

• 2023 average, median, highest, and lowest net sales for the top 10%, top 25%, top 50%, bottom 50%, bottom 25%, and bottom 10% of the traditional PJ’s units with a drive-thru, traditional PJ’s units without a drive-thru, and non-traditional PJ’s units without a drive-thru that opened on or before January 1, 2023 and reported gross revenue for the entire one-year period ending December 31, 2023

• 2018, 2019, 2020, 2021, 2022, and 2023 average, median, highest, and lowest net sales for all PJ’s units,  traditional PJ’s units with a drive-thru, traditional PJ’s units without a drive-thru, and non-traditional PJ’s units without a drive-thru that reported net sales for the entire year period ending December 31, 2018, December 31, 2019, December 31, 2020, December 31, 2021, December 31, 2022, and December 31, 2023, respectively

• 2022-2023 same-store sales growth over the prior year for the traditional PJ’s units with a drive-thru, traditional PJ’s units without a drive-thru, and non-traditional PJ’s units without a drive-thru that reported their gross revenue for the entire two-year period ending December 31, 2023

• 2014-2015, 2015-2016, 2016-2017, 2017-2018, 2018-2019, 2019-2020, 2020-2021, 2021-2022, and 2022-2023 same-store sales growth over the prior year for the PJ’s Units that reported their gross revenue for the entire two-year period ending December 31, 2015, December 31, 2016, December 31, 2017, December 31, 2018, December 31, 2019, December 31, 2020, December 31, 2021, December 31, 2022, and December 31, 2023, respectively

Section VI – Key ratios, comparables, computations, and analyses for the PJ’s Coffee of New Orleans franchise opportunity (exclusive content for Platinum subscribers)

Section I – PJ’s Coffee of New Orleans Franchise Costs

• Initial Franchise Fee:  $10,000 to $35,000
• Real Estate Lease Deposit for Premises:  $2,500 to $12,500
• Furniture, Fixtures, and Equipment:  $183,000 to $236,000
• Opening Advertising:  $12,500
• Travel and Living Expenses While Training:  $3,500 to $5,000
• Insurance:  $2,500 to $5,000
• Other Prepaid Expenses (such as deposits, licenses, and various permits):  $2,000 to $6,500
• Opening Inventory:  $10,000 to $14,000
• Signage:  $7,000 to $18,000
• Freestanding Building or Leasehold Improvements (not including the purchase of land):  $175,000 to $725,000
• Smallwares:  $9,000 to $12,000
• POS System and Back-Office Computer System:  $2,500 to $5,500
• Legal, Accounting, and Organizational Costs:  $2,500 to $5,000
• Construction Drawings:  $7,000 to $30,000
• Additional Funds:  $30,000
• Total Estimated PJ’s Coffee of New Orleans Franchise Costs:  $459,000 to $1,152,000

Section II – PJ’s Coffee of New Orleans’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $10,000 to $35,000
• Royalty Fee:  5.0% of net sales
• Marketing Fee (Marketing Fund):  2.0% of net sales
• Advertising Cooperatives:  1.0% up to 3.0% of net sales

Section III – Number of Franchised and Company-Owned PJ’s Coffee of New Orleans Outlets

Franchised

2021

• Outlets at the Start of the Year:  104
• Outlets at the End of the Year:  120
• Net Change:  +16

2022

• Outlets at the Start of the Year:  120
• Outlets at the End of the Year:  134
• Net Change:  +14

2023

• Outlets at the Start of the Year:  134
• Outlets at the End of the Year:  156
• Net Change:  +22

Company-Owned

2021

• Outlets at the Start of the Year:  10
• Outlets at the End of the Year:  11
• Net Change:  +1

2022

• Outlets at the Start of the Year:  11
• Outlets at the End of the Year:  13
• Net Change:  +2

2023

• Outlets at the Start of the Year:  13
• Outlets at the End of the Year:  13
• Net Change:  0

Section IV – News Updates on the PJ’s Coffee of New Orleans Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the PJ’s Coffee of New Orleans Franchise (Item 19, 2024 FDD)

Part 1 – Statement of Sales, Expenses, and Earnings

• New Orleans Brew, LLC does not have any company-owned Units as of January 1, 2024. An affiliate of New Orleans Brew, LLC owns 13 PJ’s Units as of January 1, 2024.

• The following PJ’s Units must have (1) opened on or before January 1, 2023 and must have (2) reported actual sales, expenses, and earnings for the entire one-year period ending December 31, 2023.

• The PJ’s Units represented 7 of the 13 affiliate-owned PJ’s Units. The remaining 6 affiliate-owned locations not represented below are 5 non-traditional locations, and 1 traditional location without a drive-thru.

Average

Gross Sales:  $990,180 (100.0%)

Less Discounts:  ($48,717) (-4.9%)

Net Sales:  $941,463 (95.1%)

Less Cost of Goods Sold:  $339,632 (34.3%)

Gross Profit:  $601,831 (60.8%)

Expenses

• Payroll:  $198,154 (20.0%)
• Royalty:  $47,073 (4.8%)
• System Fund:  $18,829 (1.9%)
• Rent:  $41,597 (4.2%)
• Local Store Marketing:  $15,199 (1.5%)
• Professional, Technology, and Licensing:  $14,923 (1.5%)
• Insurance:  $15,818 (1.6%)
• Utilities:  $22,219 (2.2%)
• Bank and Merchant:  $27,874 (2.8%)
• General and Administrative:  $29,890 (3.0%)
• Total Expenses:  $431,578 (43.6%)

EBITDA:  $170,253 (17.2%)

• “Gross Sales” is the total amount of sales transactions reported in a period without any deductions.

• “Discounts” includes the redemption of coupons, free or reduced food and beverage promotions, gift card promotions, mobile app promotions, and employee discounts.

• “Net Sales” is Gross Sales minus Discounts.

• “Cost of Goods Sold” includes all cost associated with the purchase of coffee beans, dairy, sweeteners, syrups, powders, food items, paper products, cups, lids, straws, and other products associated with the sale of all food, beverage, and retail products.

• The actual Cost of Goods for the 7 locations above is 39.3% of Gross Sales. This does not represent typical Cost of Goods. The franchisees who shared 2023 financial data with the franchisor had an average Cost of Goods of 34.3% which is represented in the table above.

• “Gross Profit” is Net Revenue minus Cost of Good Sold.

• “Payroll Expense” includes salaries and wages for all employees including management, payroll taxes, workers’ compensation insurance, and payroll processing fees.

• “Rent Expense” includes the total amount paid to the franchisee’s landlord including base rent, common area maintenance, taxes, and insurance.

• “Local Store Marketing Expense” includes all cost associated with sponsorships, donations and contributions, and marketing, advertising and promoting the brand, products and services to the local market.

• “Professional, Technology, and Licensing Expense” includes expenses incurred for legal and accounting services, technology services and subscriptions, and licenses.

• “Insurance Expense” includes general liability and business insurance.

• “Utilities Expense” includes all costs associated with water, electricity, gas, telecommunications, internet service, music subscription, and security monitoring.

• “Bank and Merchant Expense” includes bank service fees and credit card processing fees.

• “General and Administrative Expense” includes equipment repairs and maintenance, office supplies, janitorial services and supplies, postage and shipping, and dues and memberships.

• “Earnings Before Interest, Taxes, Depreciation, and Amortization” is the earnings or profit before deductions for loan payments, depreciation of assets, and taxes on net profit.

Part 2 – Average Net Sales by Category

• The PJ’s Unit must have: (1) opened on or before January 1, 2023; and must have (2) reported net sales for the entire one-year period ending December 31, 2023. The Financial Performance Representation includes domestic locations only.

• “Annual Net Sales” is defined as the amount of sales of all products and services sold in, on, about, from, or from such other place for PJ’s Unit, whether for cash or on a charge, credit, or time basis, including the reasonable market value of any goods or services sold or traded in any barter or trade transaction, without reserve or deduction for inability or failure to collect. “Annual Net Sales” is intended to include income of every kind and nature related to the franchisee’s PJ’s Unit.

• “Annual Net Sales” shall not include the amount of any excise or sales tax levied on retail sales and payable over to the appropriate governmental authority, nor shall “Annual Net Sales” include amounts deducted for over-rings, refunds, allowances, discounts to customers (including coupon sales), or tips received from customers.

• “Net Sales” is defined as the grand total of all sale transactions reported in the specified period minus discounts, refunds, applicable sales taxes, and tips received from customers.

• “Average Net Sales” is defined as the total Net Sales for the category divided by the number of PJ’s Units featured in the category.

• “Median Net Sales” is defined as the Net Sales of the PJ’s Unit that is halfway or middlemost in the category.

• A “Traditional Model” or “Special Contracts Traditional Model” PJ’s Unit may be located in either a freestanding building or an in-line retail plaza space generally between 650 to 2,000 square feet, with ample parking, good visibility, and visible signage. A Traditional Model or Special Contracts Traditional Model may or may not feature a drive-thru. A Traditional Model or Special Contracts Traditional Model will employ approximately 10 to 16 people.

• A “Non-Traditional Model” or “Special Contracts Non-Traditional Model” PJ’s Unit generally occupies 250 to 1,000 square feet of space possibly with a common eating area and/or common kitchen (i.e., airports, shopping malls, sports arenas, hotels, university campuses, health care facilities, government and military facilities). The space may be either owned by franchisee or leased from a third party.

• As of January 1, 2024, PJ’s Coffee had a total of 164 PJ’s Units in the United States, 3 PJ’s Units in Vietnam, and 2 PJ’s Units in Kuwait. Of the total 164 domestic PJ’s Units, 125 were open for a full 12 months or greater and reported net sales for the entire 12-month period.

• The remaining PJ’s Units consist of 40 PJ’s Units that were either not open for 12 months or did not report net sales for the entire 12-month period. Specifically, 7 PJ’s Units closed in 2023, and 33 PJ’s Units were not open for a full 12-month period in 2023.

• The franchisor compiled the annual net sales for 125 franchised PJ’s Units for the calendar year 2023.

• The 125 franchised PJ’s Units reflect three of the four types of franchised units (e.g., Traditional Models, Non-Traditional Models, Special Contracts Traditional Models, and Special Contracts Non-Traditional Models).

• The 125 PJ’s Units represented do not include a Special Contracts Traditional Model as there are none operating.

• The Traditional Models have been separated into two sub models, Traditional PJ’s Units featuring a drive-thru and Traditional PJ’s Units not featuring a drive-thru.

2023 Average Net Sales by Category – Traditional PJ’s Units With a Drive-Thru

Top 10%

• Number of Units in Category:  7
• Average Net Sales:  $1,171,927
• Number and Percentage That Attained or Exceeded the Average:  3 / 43%
• Median Net Sales:  $1,166,423
• Lowest Net Sales:  $1,083,324
• Highest Net Sales:  $1,274,409

Top 25%

• Number of Units in Category:  17
• Average Net Sales:  $1,042,644
• Number and Percentage That Attained or Exceeded the Average:  8 / 47%
• Median Net Sales:  $1,036,761
• Lowest Net Sales:  $864,479
• Highest Net Sales:  $1,274,409

Top 50%

• Number of Units in Category:  34
• Average Net Sales:  $857,786
• Number and Percentage That Attained or Exceeded the Average:  17 / 50%
• Median Net Sales:  $858,648
• Lowest Net Sales:  $556,980
• Highest Net Sales:  $1,274,409

Bottom 50%

• Number of Units in Category:  34
• Average Net Sales:  $421,519
• Number and Percentage That Attained or Exceeded the Average:  15 / 44%
• Median Net Sales:  $444,662
• Lowest Net Sales:  $181,329
• Highest Net Sales:  $556,980

Bottom 25%

• Number of Units in Category:  17
• Average Net Sales:  $341,048
• Number and Percentage That Attained or Exceeded the Average:  7 / 41%
• Median Net Sales:  $348,655
• Lowest Net Sales:  $181,329
• Highest Net Sales:  $438,744

Bottom 10%

• Number of Units in Category:  7
• Average Net Sales:  $262,826
• Number and Percentage That Attained or Exceeded the Average:  4 / 57%
• Median Net Sales:  $253,228
• Lowest Net Sales:  $181,329
• Highest Net Sales:  $337,529

2023 Average Net Sales by Category – Traditional PJ’s Units Without a Drive-Thru

Top 10%

• Number of Units in Category:  3
• Average Net Sales:  $761,233
• Number and Percentage That Attained or Exceeded the Average:  2 / 67%
• Median Net Sales:  $782,307
• Lowest Net Sales:  $718,460
• Highest Net Sales:  $782,933

Top 25%

• Number of Units in Category:  7
• Average Net Sales:  $685,457
• Number and Percentage That Attained or Exceeded the Average:  4 / 57%
• Median Net Sales:  $692,722
• Lowest Net Sales:  $595,246
• Highest Net Sales:  $782,933

Top 50%

• Number of Units in Category:  14
• Average Net Sales:  $613,347
• Number and Percentage That Attained or Exceeded the Average:  5 / 36%
• Median Net Sales:  $582,794
• Lowest Net Sales:  $466,046
• Highest Net Sales:  $782,933

Bottom 50%

• Number of Units in Category:  14
• Average Net Sales:  $314,763
• Number and Percentage That Attained or Exceeded the Average:  7 / 50%
• Median Net Sales:  $316,559
• Lowest Net Sales:  $103,902
• Highest Net Sales:  $466,046

Bottom 25%

• Number of Units in Category:  7
• Average Net Sales:  $249,410
• Number and Percentage That Attained or Exceeded the Average:  5 / 71%
• Median Net Sales:  $273,628
• Lowest Net Sales:  $103,902
• Highest Net Sales:  $306,404

Bottom 10%

• Number of Units in Category:  3
• Average Net Sales:  $200,453
• Number and Percentage That Attained or Exceeded the Average:  2 / 67%
• Median Net Sales:  $246,866
• Lowest Net Sales:  $103,902
• Highest Net Sales:  $250,502

2023 Average Net Sales by Category – Non-Traditional PJ’s Units Without a Drive-Thru

Top 10%

• Number of Units in Category:  3
• Average Net Sales:  $959,725
• Number and Percentage That Attained or Exceeded the Average:  1 / 33%
• Median Net Sales:  $829,486
• Lowest Net Sales:  $823,717
• Highest Net Sales:  $1,225,972

Top 25%

• Number of Units in Category:  8
• Average Net Sales:  $771,952
• Number and Percentage That Attained or Exceeded the Average:  3 / 38%
• Median Net Sales:  $731,316
• Lowest Net Sales:  $584,832
• Highest Net Sales:  $1,225,972

Top 50%

• Number of Units in Category:  15
• Average Net Sales:  $554,341
• Number and Percentage That Attained or Exceeded the Average:  9 / 60%
• Median Net Sales:  $584,832
• Lowest Net Sales:  $172,158
• Highest Net Sales:  $1,225,972

Bottom 50%

• Number of Units in Category:  15
• Average Net Sales:  $84,585
• Number and Percentage That Attained or Exceeded the Average:  9 / 60%
• Median Net Sales:  $84,920
• Lowest Net Sales:  $10,177
• Highest Net Sales:  $172,158

Bottom 25%

• Number of Units in Category:  8
• Average Net Sales:  $49,709
• Number and Percentage That Attained or Exceeded the Average:  4 / 50%
• Median Net Sales:  $49,301
• Lowest Net Sales:  $10,177
• Highest Net Sales:  $84,920

Bottom 10%

• Number of Units in Category:  3
• Average Net Sales:  $25,998
• Number and Percentage That Attained or Exceeded the Average:  1 / 33%
• Median Net Sales:  $29,633
• Lowest Net Sales:  $10,177
• Highest Net Sales:  $38,184

• The average net sales for all 125 franchised PJ’s Units was $524,808 for the calendar year 2023. The median for all 125 franchised PJ’s Units was $516,917 for the calendar year 2023.

Part 3 – Historical Average Unit Volume

• For each period of analysis below, the PJ’s Unit must have reported net sales for the entire year period ending December 31, 2018, December 31, 2019, December 31, 2020, December 31, 2021, December 31, 2022, and December 31, 2023, respectively.

• The Financial Performance Representation includes domestic PJ’s Units only.

• The figures below provide the average net sales generated by PJ’s Units, by model over the course of a calendar year for years: 2018, 2019, 2020, 2021, 2022, and 2023.

• The figures below were calculated using the information from sales reports submitted by the franchisee and/or information obtained from PJ’s franchisees’ point-of-sale software, which gathers PJ’s Units’ net sales and other data.

• There are no Non-Traditional PJ’s Units featuring a drive-thru.

Average Net Sales by Year – All PJ’s Units

2023

• Number of Units in Category:  125
• Average Net Sales:  $524,808
• Number and Percentage That Attained or Exceeded the Average:   61 / 49%
• Median Net Sales:  $516,917
• Lowest Net Sales:  $10,177
• Highest Net Sales:  $1,274,409

2022

• Number of Units in Category:  104
• Average Net Sales:  $520,340
• Number and Percentage That Attained or Exceeded the Average:   53 / 51%
• Median Net Sales:  $528,118
• Lowest Net Sales:  $23,929
• Highest Net Sales:  $1,245,409

2021

• Number of Units in Category:  97
• Average Net Sales:  $453,985
• Number and Percentage That Attained or Exceeded the Average:   44 / 46%
• Median Net Sales:  $441,216
• Lowest Net Sales:  $15,212
• Highest Net Sales:  $1,065,523

2020

• Number of Units in Category:  56
• Average Net Sales:  $438,399
• Number and Percentage That Attained or Exceeded the Average:   26 / 46%
• Median Net Sales:  $423,511
• Lowest Net Sales:  $42,755
• Highest Net Sales:  $1,370,341

2019

• Number of Units in Category:  76
• Average Net Sales:  $434,273
• Number and Percentage That Attained or Exceeded the Average:   37 / 49%
• Median Net Sales:  –
• Lowest Net Sales:  $55,253
• Highest Net Sales:  $1,399,677

2018

• Number of Units in Category:  66
• Average Net Sales:  $433,497
• Number and Percentage That Attained or Exceeded the Average:   28 / 42%
• Median Net Sales:  –
• Lowest Net Sales:  $70,533
• Highest Net Sales:  $1,370,342

Average Net Sales by Year – Traditional PJ’s Units With a Drive-Thru

2023

• Number of Units in Category:  68
• Average Net Sales:  $639,798
• Number and Percentage That Attained or Exceeded the Average:   27 / 40%
• Median Net Sales:  $556,980
• Lowest Net Sales:  $181,329
• Highest Net Sales:  $1,274,409

2022

• Number of Units in Category:  53
• Average Net Sales:  $656,816
• Number and Percentage That Attained or Exceeded the Average:   21 / 40%
• Median Net Sales:  $591,868
• Lowest Net Sales:  $264,726
• Highest Net Sales:  $1,245,408

2021

• Number of Units in Category:  50
• Average Net Sales:  $584,831
• Number and Percentage That Attained or Exceeded the Average:  22 / 43%
• Median Net Sales:  $523,933
• Lowest Net Sales:  $212,029
• Highest Net Sales:  $1,065,523

2020

• Number of Units in Category:  27
• Average Net Sales:  $579,547
• Number and Percentage That Attained or Exceeded the Average:  13 / 48%
• Median Net Sales:  $557,493
• Lowest Net Sales:  $262,375
• Highest Net Sales:  $971,449

2019

• Number of Units in Category:  26
• Average Net Sales:  $534,181
• Number and Percentage That Attained or Exceeded the Average:  11 / 42%
• Median Net Sales:  $467,036
• Lowest Net Sales:  $242,218
• Highest Net Sales:  $946,741

2018

• Number of Units in Category:  20
• Average Net Sales:  $520,179
• Number and Percentage That Attained or Exceeded the Average:  11 / 55%
• Median Net Sales:  $538,924
• Lowest Net Sales:  $217,054
• Highest Net Sales:  $901,929

Average Net Sales by Year – Traditional PJ’s Units Without a Drive-Thru

2023

• Number of Units in Category:  27
• Average Net Sales:  $463,981
• Number and Percentage That Attained or Exceeded the Average:  14  / 52%
• Median Net Sales:  $466,046
• Lowest Net Sales:  $103,992
• Highest Net Sales:  $782,933

2022

• Number of Units in Category:  25
• Average Net Sales:  $451,091
• Number and Percentage That Attained or Exceeded the Average:   12 / 48%
• Median Net Sales:  $446,989
• Lowest Net Sales:  $157,119
• Highest Net Sales:  $742,960

2021

• Number of Units in Category:  21
• Average Net Sales:  $418,666
• Number and Percentage That Attained or Exceeded the Average:  11 / 52%
• Median Net Sales:  $472,947
• Lowest Net Sales:  $165,120
• Highest Net Sales:  $694,031

2020

• Number of Units in Category:  14
• Average Net Sales:  $377,619
• Number and Percentage That Attained or Exceeded the Average:  9 / 64%
• Median Net Sales:  $406,384
• Lowest Net Sales:  $109,681
• Highest Net Sales:  $552,037

2019

• Number of Units in Category:  23
• Average Net Sales:  $409,953
• Number and Percentage That Attained or Exceeded the Average:  11 / 48%
• Median Net Sales:  $409,004
• Lowest Net Sales:  $162,139
• Highest Net Sales:  $647,541

2018

• Number of Units in Category:  23
• Average Net Sales:  $398,997
• Number and Percentage That Attained or Exceeded the Average:  13 / 57%
• Median Net Sales:  $410,163
• Lowest Net Sales:  $154,109
• Highest Net Sales:  $614,860

Average Net Sales by Year – Non-Traditional PJ’s Units Without a Drive-Thru

2023

• Number of Units in Category:  30
• Average Net Sales:  $319,463
• Number and Percentage That Attained or Exceeded the Average:   10 / 33%
• Median Net Sales:  $170,106
• Lowest Net Sales:  $10,177
• Highest Net Sales:  $1,225,972

2022

• Number of Units in Category:  26
• Average Net Sales:  $308,724
• Number and Percentage That Attained or Exceeded the Average:   10 / 38%
• Median Net Sales:  $171,855
• Lowest Net Sales:  $23,929
• Highest Net Sales:  $1,100,687

2021

• Number of Units in Category:  26
• Average Net Sales:  $230,884
• Number and Percentage That Attained or Exceeded the Average:  9 / 35%
• Median Net Sales:  $122,090
• Lowest Net Sales:  $15,212
• Highest Net Sales:  $965,953

2020

• Number of Units in Category:  15
• Average Net Sales:  $241,059
• Number and Percentage That Attained or Exceeded the Average:  6 / 40%
• Median Net Sales:  $131,455
• Lowest Net Sales:  $42,755
• Highest Net Sales:  $767,590

2019

• Number of Units in Category:  27
• Average Net Sales:  $358,783
• Number and Percentage That Attained or Exceeded the Average:  10 / 37%
• Median Net Sales:  $207,322
• Lowest Net Sales:  $55,253
• Highest Net Sales:  $1,399,677

2018

• Number of Units in Category:  23
• Average Net Sales:  $392,621
• Number and Percentage That Attained or Exceeded the Average:  9 / 39%
• Median Net Sales:  $312,161
• Lowest Net Sales:  $70,533
• Highest Net Sales:  $1,370,341

Part 4 – Historical Same-Store Sales Growth/Decline

• The same-store sales growth/decline figures below compare the net sales generated by PJ’s Units over the course of a calendar year with the net sales generated by the same PJ’s Units during the prior calendar year.

• The figures below were calculated using the information from sales reports submitted by franchisees and/or information obtained from PJ’s franchisees’ point-of-sale software, which gathers PJ’s Units’ net sales and other data.

2022 – 2023 Same-Store Sales Analysis by PJ’s Unit Model

Traditional PJ’s Unit With a Drive-Thru

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  0.5%
• Total Number of Units Measured in SSS Analysis:  50
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  25 / 50%

Traditional PJ’s Unit Without a Drive-Thru

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  3.4%
• Total Number of Units Measured in SSS Analysis:  26
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  12 / 46%

Non-Traditional PJ’s Unit Without a Drive-Thru

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  13.1%
• Total Number of Units Measured in SSS Analysis:  24
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  11 / 46%

2014 – 2023 Same-Store Sales Analysis

• For each period of analysis below, the PJ’s Unit must have reported net sales for the entire two-year period ending December 31, 2015, December 31, 2016, December 31, 2017, December 31, 2018, December 31, 2019, December 31, 2020, December 31, 2021, December 31, 2022, and December 31, 2023 respectively. The Financial Performance Representation includes domestic locations only.

2014 – 2015

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  9.4%
• Total Number of Units Measured in SSS Analysis:  54
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  19 / 35%

2015 – 2016

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  8.8%
• Total Number of Units Measured in SSS Analysis:  55
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  9 / 16%

2016 – 2017

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  6.6%
• Total Number of Units Measured in SSS Analysis:  60
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  28 / 47%

2017 – 2018

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  4.9%
• Total Number of Units Measured in SSS Analysis:  63
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  27 / 43%

2018 – 2019

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  8.4%
• Total Number of Units Measured in SSS Analysis:  60
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  29 / 48%

2019 – 2020

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  -2.5%
• Total Number of Units Measured in SSS Analysis:  47
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  23 / 49%

• For the same-store sales period 2019 – 2020, PJ’s Units featuring a drive-thru experienced an average same-store sales increase of 12.1%, and 9 or 38% of the PJ’s Units attained or exceeded an increase of 12.1%.

2020 – 2021

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  18.8%
• Total Number of Units Measured in SSS Analysis:  51
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:  27 / 53%

2021 – 2022

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  14.3%
• Total Number of Units Measured in SSS Analysis:  89
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:   43 / 48%

2022 – 2023

• Same-Store Sales (SSS) Growth/Decline Over Previous Year:  3.0%
• Total Number of Units Measured in SSS Analysis:  100
• Number and Percentage of Units That Attained or Exceeded Average SSS Increase/Decrease:   50 / 50%

• All the PJ’s Units whose data were used in the table above were open for at least 24 months during the measured period.

• The PJ’s Units represented herein operate in the following states: Alabama, Arkansas, Georgia, Kentucky, Louisiana, Maryland, Mississippi, Missouri, New Jersey, South Carolina, Tennessee, and Texas.

• The financial data was compiled prior to and during the time of the COVID-19 pandemic and the temporary local and state governmental restrictions on operations.

• Some franchises sold these amounts. Your individual results may differ. There is no assurance that you will sell as much.

Section VI – PJ’s Coffee of New Orleans Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️