There are as much companies on the market saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies in the world! How are you going to know which one is actually the best qualified and suited to your needs with many of these claims out on the web?
As with all things available world, what your business needs will be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for choosing the great SEO agency is to look at yourself.
Looking at your company to determine your SEO needs
Your first task is to think about what it is you want to accomplish together with your SEO campaign. If you don’t have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is you, not who you hire, so make sure that you are prepared to hire on an SEO company before you do so.
Your next task would be to think beyond just those three words – search engine optimisation. Yes, you intend to bring more visitors to your website by getting a higher search rank, but how will this happen? Does the business you are looking at offer other services such as social media consultation, link constructing, design and copywriting? Having an organization on hand that can handle all this eases your needs to possess to shop around for web related companies over and over again.
Talk to your business associates
OK, you know what you should do with your website and you know what services you would like to have provided for you. Now you should strat to get real data and information from people who really matter: your business contacts.
If you know whoever has already hired an SEO agency, and gotten great results, you need to talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.
Get types of past success
Once you have found an excellent SEO agency you should get a quote from their website and see what they have actually accomplished. A portfolio of past clients, who you can contact if you wish, is the most effective thing that any reputable SEO firm will need to offer you.
The last point I wish to bring up is usually to be cautious with outrageous claims made at any stage of the process such as:
“We guarantee a number one ranking” – that is impossible to guarantee, no matter how good an SEO agency it is.
“We won’t alter your site” – then how will they improve SEO? seo companies is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your website to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being put on a few core directories is important, but hundreds? You’re just creating spam.