In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Seniors Helping Seniors franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Seniors Helping Seniors franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Seniors Helping Seniors outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Seniors Helping Seniors franchise opportunity

Section V – Presentation and analysis of Seniors Helping Seniors’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2021, 2022, and 2023 average, median, highest, and lowest annual revenue for the Seniors Helping Seniors franchise units that were open and operating for the applicable 12-month period

• 2023 average client count, average caregiver count, pay rate range, bill rate range, average caregiver payroll cost as a percentage of revenue, average office staff payroll cost as a percentage of revenue, average advertising and marketing cost as a percentage of revenue, number of respondents that had an outside office, and average office rent for the 42 Seniors Helping Seniors franchise units that responded to a survey

• 2021, 2022, and 2023 average, median, highest, and lowest annual revenue for the Seniors Helping Seniors franchise units that were open and operating for the applicable 12-month period, separated into those franchise units that work full time in their franchised business (defined as 40 hours or more per week) and those that work part time (anything less than 40 hours per week)

• 2021, 2022, and 2023 average, median, highest, and lowest annual revenue for the Seniors Helping Seniors franchise units that were open and operating for the applicable 12-month period and that: (i) operate their Franchised Business from an office outside of their home; (ii) offer personal care services (described further below); and (iii) work at least full time in their Franchised Business (defined as 40 hours or more per week)

• 2023 average, median, high, and low revenue 20 Seniors Helping Seniors franchise units that completed their 1st year in 2023, as well as five Seniors Helping Seniors franchise units that completed their 2nd year in 2023

Section VI – Key ratios, comparables, computations, and analyses for the Seniors Helping Seniors franchise opportunity (exclusive content for Platinum subscribers)

Section I – Seniors Helping Seniors Franchise Costs

• Seniors Helping Seniors franchise costs, based on Item 7 of the company’s 2024 FDD:

• Franchise Fee:  $50,000
• Training Fee:  $5,000
• Real Estate/Rent:  $0 to $2,800
• Utility Deposits:  $0 to $300
• Leasehold Improvements:  $0 to $2,000
• Furniture, Fixtures, and Improvements:  $0 to $10,000
• Insurance:  $2,000 to $5,000
• Signage:  $75 to $750
• Office Equipment and Supplies:  $2,500 to $4,000
• Grand Opening Advertising (3 months):  $20,000
• Software:  $1,980 to $2,150
• Career Apparel:  $460 to $890
• Travel Training Expenses:  $0 to $3,500
• Licenses and Permits:  $1,200 to $5,000
• Legal and Accounting:  $1,500 to $3,500
• Salaries:  $0 to $12,000
• Licensing Consulting:  $0 to $5,300
• Additional Funds (3 months):  $5,000 to $10,700
• Total Estimated Seniors Helping Seniors Franchise Costs:  $89,715 to $142,890

Section II – Seniors Helping Seniors’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Seniors Helping Seniors’ initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:

• Initial Franchise Fee:  $50,000

• Royalty Fee:  the greater of: (i) 6% of Gross Sales up to $400,000 and 5% of Gross Sales in excess of $400,000 (in a calendar year), or (ii) the Minimum Monthly Royalty Fee (from $350 to $900 per month depending on the number of months in operation)

• Brand Development Fund Contribution:  up to but not to exceed 1% of Gross Sales; no fee is currently assessed

• Regional Advertising Fund Contribution:  up to 1% of Gross Sales

Section III – Number of Franchised and Company-Owned Seniors Helping Seniors Outlets

Franchised

2021

• Outlets at the Start of the Year:  100
• Outlets at the End of the Year:  106
• Net Change:  +6

2022

• Outlets at the Start of the Year:  106
• Outlets at the End of the Year:  129
• Net Change:  +23

2023

• Outlets at the Start of the Year:  129
• Outlets at the End of the Year:  142
• Net Change:  +13

Company-Owned

2021

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

2022

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

2023

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

Section IV – News Updates on the Seniors Helping Seniors Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Seniors Helping Seniors Franchise (Item 19, 2024 FDD)

• This Item sets forth certain historical data submitted by our franchisees during the 2021 calendar year, 2022 calendar year, and 2023 calendar year (each, a “Measurement Period”).

Part 1 – Average Annual Revenue – Full System

• Part 1 in this Item 19 sets forth certain historical data collected from Seniors Helping Seniors’ 78 franchise units that were open and operating for the 12-month period beginning January 1, 2021, through December 31, 2021 as well as its 76 franchise units that were open and operating for the 12-month period beginning January 1, 2022, through December 31, 2022, as well as its 86 franchise units that were open and operating for the 12-month period beginning January 1, 2023, through December 31, 2023.

• Also in Part I, Seniors Helping Seniors separately discloses certain historical data collected from its 66 franchise units that were open and operating for the 12-month period beginning January 1, 2023, through December 31, 2023 (which excludes first year franchise units).

2021

• Number of Units:  78
• Average Annual Revenue:  $615,031
• Median Annual Revenue:  $476,739
• Highest Annual Revenue:  $2,807,029
• Lowest Annual Revenue:  $0
• Number of Franchise Units That Met or Exceeded Average:  30 of the 78 (or 38.5%)

2022

• Number of Units:  76
• Average Annual Revenue:  $727,253
• Median Annual Revenue:  $521,178
• Highest Annual Revenue:  $3,189,004
• Lowest Annual Revenue:  $0
• Number of Franchise Units That Met or Exceeded Average:  26 of the 76 (or 34.2%)

2023

• Number of Units:  86
• Average Annual Revenue:  $810,355
• Median Annual Revenue:  $536,429
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $53,654
• Number of Franchise Units That Met or Exceeded Average:  25 of the 86 (or 29%)

• Number of Units – Excludes 1st Year Owners:  66
• Average Annual Revenue – Excludes 1st Year Owners:  $937,378
• Median Annual Revenue – Excludes 1st Year Owners:  $662,019
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $53,654
• Number of Franchise Units That Met or Exceeded Average:  21 of the 66 (or 31.8%)

• All franchisees were surveyed. 42 responses were received from agencies that have completed at least their 1st year in business. According to these responses:

• The average 2023 Client count was 49 and the median was 36;
• The average 2023 Caregiver count was 54 and the median was 40;
• The pay rate ranged from $11 to $21;
• The bill rate ranged from $26 to $57;
• The average Caregiver Payroll Cost as a percent of revenue was 54.5% and the median was 54%;
• The average Office Staff Payroll Cost as a percent of revenue was 10.3% and the median was 9.6%;
• The average Advertising and Marketing Cost as a percent of revenue was 5.6% and the median was 3.8%;
• 26 out of 42 respondents had an outside office; and
• The average office rent was $1,269/month and the median was $1,144.

Part 2 – Average Annual Revenue – Full System – Full Time vs. Part Time

• Part 2 in this Item 19 sets forth certain historical data collected from Seniors Helping Seniors’ 78 franchise units that were open and operating for the 12-month period beginning January 1, 2021, through December 31, 2021, as well as its 76 franchise units that were open and operating for the 12- month period beginning January 1, 2022, through December 31, 2022, as well as its 86 franchise units that were open and operating for the 12-month period beginning January 1, 2023, through December 31, 2023.

• Also in Part 2, Seniors Helping Seniors separately discloses certain historical data collected from its 66 franchise units that were open and operating for the 12-month period beginning January 1, 2023, through December 31, 2023 (which excludes first year franchise units). These franchise units were then separated into those that work full time in their Franchised Business (defined as 40 hours or more per week) and those that work part time (anything less than 40 hours per week).

A. Full-Time Franchisees

2021

• Number of Units:  62
• Average Annual Revenue:  $742,007
• Median Annual Revenue:  $553,892
• Highest Annual Revenue:  $2,807,029
• Lowest Annual Revenue:  $29,734
• Number of Franchise Units That Met or Exceeded Average:  23 of the 62 (or 37.1%)

2022

• Number of Units:  64
• Average Annual Revenue:  $832,538
• Median Annual Revenue:  $616,129
• Highest Annual Revenue:  $3,189,004
• Lowest Annual Revenue:  $58,948
• Number of Franchise Units That Met or Exceeded Average:  32 of the 64 (or 50.0%)

2023

• Number of Units:  80
• Average Annual Revenue:  $854,411
• Median Annual Revenue:  $588,748
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $53,654
• Number of Franchise Units That Met or Exceeded Average:  25 of the 80 (or 31%)

• Number of Units – Excludes 1st Year Owners:  60
• Average Annual Revenue – Excludes 1st Year Owners:  $1,008,821
• Median Annual Revenue – Excludes 1st Year Owners:  $673,170
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $53,654
• Number of Franchise Units That Met or Exceeded Average:  20 of the 60 (or 33.3%)

B. Part-Time Franchisees

2021

• Number of Units:  16
• Average Annual Revenue:  $122,999
• Median Annual Revenue:  $108,516
• Highest Annual Revenue:  $398,034
• Lowest Annual Revenue:  $0
• Number of Franchise Units That Met or Exceeded Average:  8 of the 16 (or 50.0%)

2022

• Number of Units:  12
• Average Annual Revenue:  $165,733
• Median Annual Revenue:  $146,941
• Highest Annual Revenue:  $337,470
• Lowest Annual Revenue:  $0
• Number of Franchise Units That Met or Exceeded Average:  5 of the 12 (or 41.6%)

2023

• Number of Units:  6
• Average Annual Revenue:  $222,945
• Median Annual Revenue:  $179,457
• Highest Annual Revenue:  $444,431
• Lowest Annual Revenue:  $137,785
• Number of Franchise Units That Met or Exceeded Average:  2 of the 6 (or 33.3%)

• Number of Units – Excludes 1st Year Owners:  6
• Average Annual Revenue – Excludes 1st Year Owners:  $222,945
• Median Annual Revenue – Excludes 1st Year Owners:  $179,457
• Highest Annual Revenue:  $444,431
• Lowest Annual Revenue:  $137,785
• Number of Franchise Units That Met or Exceeded Average:  2 of the 6 (or 33.3%)

Part 3 – Average Annual Revenue – Current Model

• Part 3 in this Item 19 sets forth certain historical data collected from Seniors Helping Seniors’ 35 franchise units that were open and operating during the 2021, 2022, and 2023 and that: (i) operate their Franchised Business from an office outside of their home; (ii) offer personal care services (described further below); and (iii) work at least full time in their Franchised Business (defined as 40 hours or more per week). These criteria were selected because these factors are indicative of what Seniors Helping Seniors is training franchisees today.

• Seniors Helping Seniors also includes this same data in connection with 29 franchise units that meet the same qualifications above and excludes first year franchise units.

• An area of services that Seniors Helping Seniors now coaches its franchisees to provide is what it refers to as “Personal Care Services.” Personal Care Services are those which typically involve a level of hands-on care of the person receiving the service from the person providing the service greater than just companion care services.

• Finally, Seniors Helping Seniors does not include the results of franchise units who otherwise met the criteria but failed to respond to the survey.

2021

• Number of Units:  29
• Average Annual Revenue:  $1,016,605
• Median Annual Revenue:  $869,274
• Highest Annual Revenue:  $2,807,029
• Lowest Annual Revenue:  $213,932
• Number of Franchise Units That Met or Exceeded Average:  12 of the 29 (or 41.37%)

2022

• Number of Units:  30
• Average Annual Revenue:  $1,201,652
• Median Annual Revenue:  $987,708
• Highest Annual Revenue:  $3,189,004
• Lowest Annual Revenue:  $240,500
• Number of Franchise Units That Met or Exceeded Average:  13 of the 30 (or 43.3%)

2023

• Number of Units:  35
• Average Annual Revenue:  $1,306,420
• Median Annual Revenue:  $1,069,267
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $153,313
• Number of Franchise Units That Met or Exceeded Average:  13 of the 30 (or 37.1%)

• Number of Units – Excludes 1st Year Owners:  29
• Average Annual Revenue – Excludes 1st Year Owners:  $1,447,959
• Median Annual Revenue – Excludes 1st Year Owners:  $1,224,628
• Highest Annual Revenue:  $3,400,806
• Lowest Annual Revenue:  $192,870
• Number of Franchise Units That Met or Exceeded Average:  11 of the 29 (or 37.9%)

Part 4 – 2023 Revenue for 1st and 2nd Year Franchise Units

1st Year

• Number of Units:  20
• Average Annual Revenue:  $391,180
• Median Annual Revenue:  $284,898
• Highest Annual Revenue:  $1,513,452
• Lowest Annual Revenue:  $79,183
• Number of Franchise Units That Met or Exceeded Average:  7 of the 20 (or 35%)

2nd Year

• Number of Units:  5
• Average Annual Revenue:  $1,097,433
• Median Annual Revenue:  $660,720
• Highest Annual Revenue:  $2,738,674
• Lowest Annual Revenue:  $363,067
• Number of Franchise Units That Met or Exceeded Average:  2 of the 5 (or 40%)

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – Seniors Helping Seniors Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️