In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a RockBox Fitness franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a RockBox Fitness franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned RockBox Fitness outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the RockBox Fitness franchise opportunity

Section V – Presentation and analysis of RockBox Fitness’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, high, and low net revenue generated by the top 20%, middle 60%, and bottom 20% of the 52 franchised RockBox Fitness studios that were open and operating for the entire period of April 1, 2023, through March 31, 2024 (the “Measurement Period”)

Section VI – Key ratios, comparables, computations, and analyses for the RockBox Fitness franchise opportunity (exclusive content for Platinum subscribers)

Section I – RockBox Fitness Franchise Costs

• Initial Franchise Fee:  $59,900
• Rent and Security Deposit:  $5,250 to $10,000
• Utilities:  $500 to $1,000
• Leasehold Improvements:  $194,966 to $277,160
• Initial Advertising Spend:  $25,000 to $32,000
• Inventory, Furniture, Fixtures, and Equipment (Genesis Package):  $79,767 to $89,867
• Construction and Upfit Project Management Fee:  $19,000
• Computer Systems:  $2,000 to $3,000
• Insurance:  $300 to $3,000
• Signage:  $8,000 to $14,000
• Office Expenses:  $500 to $1,500
• Licenses and Permits:  $500 to $1,200
• Dues and Subscriptions:  $1,000 to $2,000
• Business Planning and Miscellaneous Expenses:  $1,000 to $3,000
• Professional Fees (lawyer, accountant, etc.):  $1,500 to $3,000
• Travel, Lodging, and Meals for Initial Training:  $1,000 to $4,000
• Shipping:  $6,000 to $14,000
• Additional Funds (for first 3 months):  $25,000 to $50,000
• Total Estimated RockBox Fitness Franchise Costs:  $431,183 to $587,627

Section II – RockBox Fitness’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $59,900
• Royalty Fee:  the greater of 7% of your monthly Gross Sales, or $1,500 per month
• Brand Fund Contribution:  the greater of 1% of your monthly Gross Sales, or $300 per month
• Local Advertising Requirement:  $1,500 per month

Section III – Number of Franchised and Company-Owned RockBox Fitness Outlets

Franchised

2021

• Outlets at the Start of the Year:  20
• Outlets at the End of the Year:  36
• Net Change:  +16

2022

• Outlets at the Start of the Year:  36
• Outlets at the End of the Year:  48
• Net Change:  +12

2023

• Outlets at the Start of the Year:  48
• Outlets at the End of the Year:  58
• Net Change:  +10

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  0
• Net Change:  -1

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  2
• Net Change:  +2

2023

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  1
• Net Change:  -1

Section IV – News Updates on the RockBox Fitness Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the RockBox Fitness Franchise (Item 19, 2024 FDD)

• As of March 31, 2024, there were 56 franchised Studios (collectively, “Franchised Studios” and individually, each a “Franchised Studio”) and zero Affiliate-Owned Studios open and operating.

• This Item discloses the average, median, high, and low annual Net Revenue generated by 52 Franchised Studios that were open and operating for the entire period of April 1, 2023, through March 31, 2024 (the “Measurement Period”).

• This Item excludes data in connection with four Franchised Studios that were not open and operating the entire Measurement Period.

High, Average, Median, and Low Annual Net Revenue Generated by the Franchised Studios Open During the Entire Measurement Period (April 1, 2023 to March 31, 2024)

Top 20%

• High:  $610,962
• Average:  $531,750
• Median:  $528,954
• Low:  $451,564
• Number of Franchised Studios:  10
• Number and Percentage of Franchised Studios That Met or Exceeded the Average:  5 (50%)

 Middle 60%

• High:  $439,722
• Average:  $323,306
• Median:  $313,902
• Low:  $235,281
• Number of Franchised Studios:  32
• Number and Percentage of Franchised Studios That Met or Exceeded the Average:  13 (41%)

Bottom 20%

• High:  $231,225
• Average:  $193,839
• Median:  $194,075
• Low:  $167,771
• Number of Franchised Studios:  10
• Number and Percentage of Franchised Studios That Met or Exceeded the Average:  5 (50%)

• “Net Revenue” means all consideration (less refunds), whether by cash, credit or otherwise, that was derived from the operation of the represented Franchised Studio. Net Revenue does not reflect the cost of sales, operating expenses, or other expenses that must be deducted from Net Revenue figures to obtain net income.

• “Average” means the sum of all data points in a set, divided by the number of data points in that set.

• “Median” means the data point that is in the center of all data points used. That number is found by examining the total number of data points and finding the middle number in that set. In the event the number of data points is an odd number, the median will be the center number. If the dataset contains an even number of data points, the median is reached by taking the two numbers in the middle, adding them together, and dividing by two.

• Some outlets have sold this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – RockBox Fitness Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️