In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for an Oxi Fresh Carpet Cleaning franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for an Oxi Fresh Carpet Cleaning franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Oxi Fresh Carpet Cleaning outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Oxi Fresh Carpet Cleaning franchise opportunity

Section V – Presentation and analysis of Oxi Fresh Carpet Cleaning’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• average, median, highest, and lowest annual total sales for all 2023 jobs; average and median annual total number of 2023 jobs; average and median per job price for 2023 jobs; and percentage of Active Operators who have obtained 100 or more starred Google reviews for their Oxi Fresh Businesses for the top fifth, second fifth, middle fifth, fourth fifth, lower fifth, and all 181 Active Operators as of the end of 2023 that operated 386 Oxi Fresh Businesses in Protected Territories throughout the United States

Section VI – Key ratios, comparables, computations, and analyses for the Oxi Fresh Carpet Cleaning franchise opportunity (exclusive content for Platinum subscribers)

Section I – Oxi Fresh Carpet Cleaning Franchise Costs

• Initial Franchise Fee:  $46,900
• Cleaning Agents:  $0 to $1,000
• Tile and Grout Cleaning Package:  $0 to $500
• Upholstery Cleaning Package:  $0 to $950
• Hardwood Floor Cleaning Package:  $0 to $2,625
• Commercial/Pull System Training Fee:  $0 to $400
• Initial Training Expenses:  $700 to $4,400
• Vehicle:  $0 to $1,800
• Insurance Deposit:  $240 to $310
• Legal and Accounting Fees:  $700 to $1,000
• Computer Hardware and Software:  $0 to $1,300
• Office Equipment and Supplies:  $100 to $500
• Uniform Costs:  $60 to $120
• Royalty Fee (1st 3 months):  $1,425
• Advertising and Technology Fee (1st 3 months):  $450
• Job Fee:  $1,200 to $3,150
• Marketing Expenses (1st 3 months):  $0 to $8,000
• Additional Funds (working capital – 3 months):  $1,000 to $8,000
• Total Estimated Oxi Fresh Carpet Cleaning Franchise Costs:  $52,775 to $82,830

Section II – Oxi Fresh Carpet Cleaning’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $46,900
• Royalty Fee:  $475 per month
• Job Fee:  (i) $15 per completed job; (ii) $40 per month for each Co-Op Line that the franchisor provides you; (iii) $40 per month for each Market Expansion Line that the franchisor provides you, if any; and (iv) $10 per month for each Oxi Fresh Business you own to cover your share of the national Toll-Free Number
• Advertising and Technology Fee:  3% of your Gross Revenues or a minimum of $150 per month, which minimum may be increased

Section III – Number of Franchised and Company-Owned Oxi Fresh Carpet Cleaning Outlets

Franchised

2021

• Outlets at the Start of the Year:  401
• Outlets at the End of the Year:  445
• Net Change:  +44

2022

• Outlets at the Start of the Year:  445
• Outlets at the End of the Year:  465
• Net Change:  +20

2023

• Outlets at the Start of the Year:  465
• Outlets at the End of the Year:  477
• Net Change:  +12

Company-Owned

2021

• Outlets at the Start of the Year:  14
• Outlets at the End of the Year:  13
• Net Change:  -1

2022

• Outlets at the Start of the Year:  13
• Outlets at the End of the Year:  13
• Net Change:  0

2023

• Outlets at the Start of the Year:  13
• Outlets at the End of the Year:  13
• Net Change:  0

Section IV – News Updates on the Oxi Fresh Carpet Cleaning Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Oxi Fresh Carpet Cleaning Franchise (Item 19, 2024 FDD)

• The following chart is an historic financial performance representation, providing information regarding those jobs completed by the Oxi Fresh Business operators that qualify as “Active Operators,” as defined below, during the calendar year 2023 (the “2023 Jobs”).

• Specifically, the chart shows (i) the annual total sales for all 2023 Jobs on average for each Active Operator, and the corresponding median number; (ii) the total number of 2023 Jobs on average for each Active Operator, and the corresponding median number; (iii) the average sales price per individual 2023 Job for the Active Operators, and the corresponding median number; and (iv) the percentage of the Active Operators who have obtained 100 or more starred Google reviews for their Oxi Fresh Businesses.

Average Job and Sales Price Information for Active Oxi Fresh Business Operators During Calendar Year 2023

Top Fifth – Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $383,298.59
• Median Annual Total Sales for All 2023 Jobs:  $285,134.02
• Highest Annual Total Sales for All 2023 Jobs:  $1,291,912.25
• Lowest Annual Total Sales for All 2023 Jobs:  $212,729.38
• Average Annual Total Number of 2023 Jobs:  1,592
• Median Annual Total Number of 2023 Jobs:  1,262
• Average Per Job Price for 2023 Jobs:  $245.04
• Median Per Job Price for 2023 Jobs:  $245.00
• Percentage of Operators with 100+ Starred Google Reviews:  100%

Second Fifth – Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $165,521.56
• Median Annual Total Sales for All 2023 Jobs:  $162,056.23
• Highest Annual Total Sales for All 2023 Jobs:  $210,753.66
• Lowest Annual Total Sales for All 2023 Jobs:  $137,310.81
• Average Annual Total Number of 2023 Jobs:  659
• Median Annual Total Number of 2023 Jobs:  641
• Average Per Job Price for 2023 Jobs:  $264.40
• Median Per Job Price for 2023 Jobs:  $250.44
• Percentage of Operators with 100+ Starred Google Reviews:  94.44%

Middle Fifth – Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $112,999.84
• Median Annual Total Sales for All 2023 Jobs:  $111,802.36
• Highest Annual Total Sales for All 2023 Jobs:  $134,704.45
• Lowest Annual Total Sales for All 2023 Jobs:  $95,975.90
• Average Annual Total Number of 2023 Jobs:  465
• Median Annual Total Number of 2023 Jobs:  461
• Average Per Job Price for 2023 Jobs:  $249.07
• Median Per Job Price for 2023 Jobs:  $246.78
• Percentage of Operators with 100+ Starred Google Reviews:  83.33%

 Fourth Fifth – Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $71,761.18
• Median Annual Total Sales for All 2023 Jobs:  $70,049.51
• Highest Annual Total Sales for All 2023 Jobs:  $95,781.67
• Lowest Annual Total Sales for All 2023 Jobs:  $53,855.00
• Average Annual Total Number of 2023 Jobs:  331
• Median Annual Total Number of 2023 Jobs:  320
• Average Per Job Price for 2023 Jobs:  $223.05
• Median Per Job Price for 2023 Jobs:  $215.41
• Percentage of Operators with 100+ Starred Google Reviews:  51.35%

Lower Fifth – Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $35,111.31
• Median Annual Total Sales for All 2023 Jobs:  $36,668.45
• Highest Annual Total Sales for All 2023 Jobs:  $52,973.68
• Lowest Annual Total Sales for All 2023 Jobs:  $9,948.94
• Average Annual Total Number of 2023 Jobs:  159
• Median Annual Total Number of 2023 Jobs:  163
• Average Per Job Price for 2023 Jobs:  $236.04
• Median Per Job Price for 2023 Jobs:  $219.25
• Percentage of Operators with 100+ Starred Google Reviews:  8.33%

Combined Average – All Active Operators

• Average Annual Total Sales for All 2023 Jobs:  $153,285.58
• Median Annual Total Sales for All 2023 Jobs:  $111,277.00
• Highest Annual Total Sales for All 2023 Jobs:  $1,291,912.25
• Lowest Annual Total Sales for All 2023 Jobs:  $9,948.94
• Average Annual Total Number of 2023 Jobs:  639
• Median Annual Total Number of 2023 Jobs:  454
• Average Per Job Price for 2023 Jobs:  $243.41
• Median Per Job Price for 2023 Jobs:  $234.50
• Percentage of Operators with 100+ Starred Google Reviews:  67.40%

• This chart is based on the results of the Active Operators in the Oxi Fresh system. An “Active Operator” is a franchisee in the United States that (i) performed at least one job during each calendar month of the year 2023 and (ii) was open for business at least two days during at least one week each calendar month during the year 2023.

• Oxi Fresh’s Operations Manual currently requires that franchisees be open a minimum of two days per week, eight hours per day. Oxi Fresh does not regard franchisees that were not open for this minimum period to be actively operating their businesses.

• The Active Operators included in the chart include only franchisees, and do not include any company-owned or affiliate-owned outlets. They also do not include the results of any franchisees owned in part by individuals identified in Item 2 of the Franchise Disclosure Document. Finally, these Active Operators do not include the results of 31 outlets that closed at some point during the year 2023, none of which had been open for less than 12 months before closing.

• Some Active Operators operate multiple Oxi Fresh Businesses in multiple Protected Territories. A franchisee must purchase a separate franchise for each Protected Territory in which it desires to operate.

• The fourth fifth in the chart includes the results of 37 Active Operators, while each other fifth shown the chart each include the results of 36 Active Operators.

• Oxi Fresh has grouped the results by Active Operator rather than by individual Oxi Fresh Business because the results that Oxi Fresh collects for Oxi Fresh Business operators operating in multiple Protected Territories are combined into a single report for each operator.

• The results in the chart include the results of 181 Active Operators as of the end of 2023 that operated 386 Oxi Fresh Businesses in Protected Territories throughout the United States. There were a total of 190 U.S. franchisees in the system that were open for the full year of 2023 and conducted at least one job during the year, that operated a combined 396 Oxi Fresh Businesses or outlets (not including any company-owned or affiliate-owned outlets).

• As of the start of the year 2023, the Oxi Fresh Businesses of the Active Operators included in this chart had been in operation for periods ranging from one year to over 17 years each.

• The 2023 Jobs on which the chart is based are all jobs for carpet cleaning, rug cleaning, upholstery cleaning, tile and grout cleaning, and hardwood floor cleaning services that were performed by the Active Operators.

• The 2023 Jobs on which the chart is based are those that were completed and paid for during the year 2023.

• The term “total sales” as used in this chart means the total gross sales received by a franchisee for 2023 Jobs according to the information reported by the franchisee through Oxi Fresh’s scheduling center, not accounting for any tax or other allowances. However, it does not include any “redos” or cancelled jobs as described below.

• If an Active Operator repeats a job to address a problem with the first cleaning (called a “redo”), there is no charge for the redo. Redo jobs are not included in this chart.

• Occasionally, a customer will cancel a job after it is ordered and logged into the database but before the services are performed. Several reasons exist for why customers cancel jobs after they are ordered. Most of the time, a cancelled job arises when a customer discovers a conflict with the date and time selected for the services to be provided. Some cancelled orders are rescheduled for another time. Cancelled jobs are not included in this chart unless rescheduled, in which case the rescheduled job is shown if it was completed in calendar year 2023.

• The amount paid is dependent on the number of rooms and type of rooms to be cleaned. You are generally permitted to charge any amount for the cleaning services you provide through your Oxi Fresh Business, subject to other provisions of your Franchise Agreement and your obligation to comply with the franchisor’s standards, specifications, and Licensed Methods to the extent that they relate to pricing matters.

• No expenses are shown in the chart or taken into account in the average sales listed.

• The information in this Item 19 is based on data collected from the franchisor’s scheduling center in scheduling jobs for the Active Operators and from those reports submitted by the Active Operators to the scheduling center.

Section VI – Oxi Fresh Carpet Cleaning Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️