In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Mosquito Shield franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Mosquito Shield franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Mosquito Shield outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Mosquito Shield franchise opportunity

Section V – Presentation and analysis of Mosquito Shield’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest gross sales for the 15 single-unit Mosquito Shield franchise operators that have completed more than one season of operation

• 2023 average, median, highest, and lowest gross sales and number of APRs (Areas of Primary Responsibility) per outlet for the 66 multi-unit Mosquito Shield franchise operators that have completed more than one season of operation

• 2023 total customers (as of September 1, 2023, the end of the annual season), percentage of customers returning year-over-year, average revenue per customer, 2023 pre-pay dollars for 2024 services, and 2023 pre-pay percentage for the 15 single-unit and 66 multi-unit Mosquito Shield franchise operators that have completed more than one season of operation

• 2023 Total Customers (as of September 1, 2023, the end date of the annual season):  34,232
• Percentage of Customers Returning Year-Over-Year:  95%
• Average Revenue Per Customer:  $694.40
• 2023 Pre-pay Dollars for 2024 Services:  $5,548,914.44
• 2023 Pre-pay Percentage:  23%

Section VI – Key ratios, comparables, computations, and analyses for the Mosquito Shield franchise opportunity (exclusive content for Platinum subscribers)

Section I – Mosquito Shield Franchise Costs

• Mosquito Shield franchise costs (1 territory), based on Item 7 of the company’s 2024 FDD:

• Initial Franchise Fee:  $54,500
• Annual Conference Registration Deposit:  $1,000
• Complementary Product/Service Fee:  $0 to $5,000
• Customized Vehicle:  $1,950 to $12,000
• Lease and Utility Deposits:  $0 to $1,500
• Storage-Related Expenses:  $0 to $1,200
• Initial Inventory:  $800 to $1,600
• Office Equipment and Supplies:  $500 to $1,500
• Business Operations Platforms Set-Up:  $1,500
• Business Management Software:  $250
• Local Advertising Expenditure:  $35,000 to $50,000
• Training Expenses:  $775 to $2,700
• Insurance Premiums:  $675 to $900
• Professional Fees:  $350 to $1,200
• Licenses and Permits:  $50 to $100
• Additional Funds for 3 Months:  $1,500 to $5,000
• Total Estimated Mosquito Shield Franchise Costs:  $98,850 to $139,950

Section II – Mosquito Shield’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Mosquito Shield’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:

• Initial Franchise Fee:  $54,500

• Royalty:  7% of actual Gross Sales or Minimum Gross Sales, whichever is greater. The required Minimum Gross Sales for a single territory ranges from $45,000 during the first 12-month period to $283,500 during the fifth (and each subsequent) 12-month period.

• Brand Fund Fee:  2% of Gross Sales

• Advertising Cooperative:  currently $0. Maximum of $25,000 per calendar year, unless a greater amount is approved by two-thirds of Cooperative members.

Section III – Number of Franchised and Company-Owned Mosquito Shield Outlets

Franchised

2021

• Outlets at the Start of the Year:  86
• Outlets at the End of the Year:  295
• Net Change:  +209

2022

• Outlets at the Start of the Year:  295
• Outlets at the End of the Year:  369
• Net Change:  +74

2023

• Outlets at the Start of the Year:  369
• Outlets at the End of the Year:  407
• Net Change:  +38

Company-Owned

2021

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

2022

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  0
• Net Change:  -2

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Mosquito Shield Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Mosquito Shield Franchise (Item 19, 2024 FDD)

• This Item contains a historic financial performance representation of Mosquito Shield’s franchised outlets in operation on December 31, 2023, Mosquito Shield’s fiscal year end.

Franchisee Performance

• On December 31, 2023, Mosquito Shield had a total of 111 franchised outlets in operation in 410 territories.

• The first table below contains System-wide Gross Sales data for the 15 franchised outlets that have all completed more than one season of operation in a single location (those who had not completed more than one season of operation by December 31, 2023 are not included).

• The second table contains System-wide Gross Sales data for the remaining 66 franchised outlets that have completed more than one season of operation operating in multiple locations.

• The third table contains historically reported recurring revenue and annual retention rates reported by this same group of reporting franchisees.

• Mosquito Shield has excluded the Gross Sales of 10 non-conforming franchisees, who did not operate in material compliance with their franchise agreements and the Mosquito Shield System. Mosquito Shield has also excluded the Gross Sales of 20 of its franchised outlets because they had not completed more than one season of operations by December 31, 2023, as well as the 13 franchised outlets who had signed agreements but not yet opened for business by December 31, 2023.

• Some of Mosquito Shield’s franchisees operate multiple franchised outlets, each pursuant to a separate franchise agreement. Each multi-unit franchisee, however, provides Mosquito Shield with a combined financial report that consolidates the Gross Sales of all of their franchised outlets.

• “Gross Sales” means all revenue derived from the operation of the Mosquito Shield Business, less refunds, adjustments, discounts, credits, and allowances.

Part 1 – 2023 Gross Sales for Single-Unit Operators Who Have Completed Operations for More Than One Season

Franchised Outlets

• Average Gross Sales:  $262,411.62
• Number and Percentage That Met or Exceeded Average:  4 of 15 reporting outlets (27%)
• Median Gross Sales:  $85,275.33
• Highest Gross Sales:  $1,790,819.57
• Lowest Gross Sales:  $18,858.98

• Locations that are not in substantial operational or reporting compliance, or that have not been operating for more than one full season are not included.

Part 2 – 2023 Gross Sales for Multi-Unit Operators Who Have Completed Operations for More Than One Season

Franchised Outlets

• Average Gross Sales:  $289,799.03
• Number and Percentage That Met or Exceeded Average:  18 of 66 reporting outlets (27%)
• Median Gross Sales:  $116,371.55
• Highest Gross Sales:  $2,706,214.37
• Lowest Gross Sales:  $11,306.38

• Average Number of APRs* Per Outlet:  4.86
• Number and Percentage That Met or Exceeded Average:  18 of 66 reporting outlets (27%)
• Median Number of APRs Per Outlet:  4
• Highest Number of APRs Per Outlet:  23
• Lowest Number of APRs Per Outlet:  2

*APR means Area of Primary Responsibility.

Quartile 1

• Average Gross Sales:  $845,455
• High Gross Sales:  $2,706,214
• Low Gross Sales:  $346,033
• Median Gross Sales:  $747,470

Quartile 2

• Average Gross Sales:  $210,112
• High Gross Sales:  $338,435
• Low Gross Sales:  $127,644
• Median Gross Sales:  $201,743

Quartile 3

• Average Gross Sales:  $90,980
• High Gross Sales:  $117,845
• Low Gross Sales:  $63,611
• Median Gross Sales:  $96,063

Quartile 4

• Average Gross Sales:  $40,647
• High Gross Sales:  $63,212
• Low Gross Sales:  $11,306
• Median Gross Sales:  $41,068

• Locations that are not in substantial operational or reporting compliance, or that have not been operating for more than one full season are not included.

Part 3 – 2023 Recurring Revenue and Annual Retention Rates System-Wide

Franchise System

• 2023 Total Customers (as of September 1, 2023, the end date of the annual season):  34,232
• Percentage of Customers Returning Year-Over-Year:  95%
• Average Revenue Per Customer:  $694.40
• 2023 Pre-pay Dollars for 2024 Services:  $5,548,914.44
• 2023 Pre-pay Percentage:  23%

• The same non-conforming and non-operating franchisees were excluded from this Part 3 as from previous tables, for the same reasons.

• The data available to Mosquito Shield for the year-over-year returning customer percentages was limited to franchisees whose use of approved software captured such customer data. Because multiple software was approved, and not all had this data available, approximately 57% of customers had available data, from which to derive this calculation.

• The pre-pay dollars reflect amounts collected during fall of 2023 together with amounts received prior to the commencement of the 2024 season (January 2024 to March 2024).

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – Mosquito Shield Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️