In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Lawn Pride franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Lawn Pride franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Lawn Pride outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Lawn Pride franchise opportunity

Section V – Presentation and analysis of Lawn Pride’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2012-2023 average, median, highest, and lowest gross sales per customer invoice data for residential customers for Lawn Pride’s one affiliate-owned Lawn Pride business located in Indianapolis, Indiana

• 2012-2023 average, median, highest, and lowest gross sales per customer invoice data for commercial customers for Lawn Pride’s one affiliate-owned Lawn Pride business located in Indianapolis, Indiana

Section VI – Key ratios, comparables, computations, and analyses for the Lawn Pride franchise opportunity (exclusive content for Platinum subscribers)

Section I – Lawn Pride Franchise Costs

• Lawn Pride franchise costs, based on Item 7 of the company’s 2024 FDD:

• Initial Franchise Fee:  $40,050 to $62,300
• Initial Marketing Fee:  $80,000
• Software Set Up Fee:  $1,920
• Real Property Lease:  $0 to $3,000
• Furnishings, Signage, and Fixtures:  $0 to $1,500
• Tools, Equipment, Products, Uniforms, and Supplies:  $6,000 to $9,900
• Vehicle and Vehicle Shipping:  $7,200
• Initial Training:  $100 to $2,000
• Inventory:  $500 to $1,000
• Insurance:  $350 to $500
• Business and Professional Advisors:  $0 to $1,000
• Deposits, Permits, and Licenses:  $100 to $500
• Wages for Employees:  $1,200 to $1,500
• Computer, Internet Devices, Phones, Tablet, Software Setup:  $1,500 to $2,500
• Additional Funds for 3 Months:  $15,000 to $75,000
• Total Estimated Lawn Pride Franchise Costs:  $153,920 to $249,820

Section II – Lawn Pride’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Lawn Pride’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:

• Initial Franchise Fee:  $40,050 to $62,300
• License Fee:  up to 8% of Gross Sales. In addition, minimum license fees apply.
• Out of Territory License Fee:  15% of Gross Sales
• MAP (Marketing, Advertising, and Promotion) Fee:  2% of Gross Sales
• Local Marketing Groups:  not to exceed 3% of Gross Sales

Section III – Number of Franchised and Company-Owned Lawn Pride Outlets

Franchised

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  5
• Net Change:  +5

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2022

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2023

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

Section IV – News Updates on the Lawn Pride Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Lawn Pride Franchise (Item 19, 2024 FDD)

• Because Lawn Pride only started franchising in January 2023, this Item 19 only contains data from Lawn Pride’s one affiliate-owned Lawn Pride business located in Indianapolis, Indiana and referenced in Item 20. The following charts and tables are a historic financial performance representation and are not a forecast of future financial performance.

• As used herein, “Gross Sales” means and includes the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of – or in connection with – a Lawn Pride business whether under any of the Marks or otherwise.

• Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that Lawn Pride authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in the Excluded Services Addendum).

• The below two tables present historical average and median gross sales per customer invoice data for Lawn Pride’s one affiliate-operated Lawn Pride business located in Indianapolis, Indiana. This business has been in operation since 1993 and so it is a mature, established business. Its territory is estimated to include 661,075 targeted households, which is approximately 13 to 22 times more targeted households than will be included in a typical territory of a franchised business offered under the Franchise Disclosure Document.

• This affiliate-owned Lawn Pride business historically provided certain services that will not be offered by the Lawn Pride franchised businesses offered under the Franchise Disclosure Document (e.g., snow removal services or flying insect and disease control services). Therefore, the data related to such services were excluded from the data presented in this Item 19.

Part 1 – Average and Median Residential Customer Invoice Gross Sales Data (2013 to 2023)

• Part 1 below provides the average and median Gross Sales per customer invoice data for residential customers, as well as the actual highest and lowest Gross Sales per customer invoice for residential customers, for the calendar years 2013 through 2023, for the affiliate-operated Lawn Pride business.

2013

• Average:  $64.52
• Median:  $53.00
• Highest:  $1,624.00
• Lowest:  $25.68

2014

• Average:  $64.53
• Median:  $53.00
• Highest:  $3,200.00
• Lowest:  $20.00

2015

• Average:  $63.11
• Median:  $51.00
• Highest:  $3,400.00
• Lowest:  $25.00

2016

• Average:  $64.47
• Median:  $52.00
• Highest:  $1,350.00
• Lowest:  $25.00

2017

• Average:  $67.51
• Median:  $55.00
• Highest:  $2,550.00
• Lowest:  $25.00

2018

• Average:  $70.77
• Median:  $57.00
• Highest:  $2,995.00
• Lowest:  $25.00

2019

• Average:  $71.84
• Median:  $58.00
• Highest:  $2,400.00
• Lowest:  $25.00

2020

• Average:  $74.11
• Median:  $59.00
• Highest:  $3,000.00
• Lowest:  $28.00

2021

• Average:  $75.83
• Median:  $60.00
• Highest:  $2,990.00
• Lowest:  $27.00

2022

• Average:  $81.53
• Median:  $64.00
• Highest:  $3,289.00
• Lowest:  $25.00

2023

• Average:  $69.11
• Median:  $63.00
• Highest:  $3,615.00
• Lowest:  $28.50

• The typical residential customer of the affiliate-operated Lawn Pride business signed up for an annual service plan paying monthly invoices under such service plan. The data used to prepare this Part 1 therefore consists of monthly invoice data under such annual service plans.

• Pricing is based upon the total square footage of the service coverage area with the minimum service fee normally set at $25.00.

• To the extent the annual service plans provided for certain monthly invoices of $0, those $0 monthly invoices were excluded from the data used in this Item 19. Also excluded were invoices for one-time service (for customers that were not on a service plan for recurring services) that significantly exceeded the Highest Gross Sales per invoice for recurring customers and that represented less than 0.1% of all invoices in any year.

Part 2 – Average and Median Commercial Customer Invoice Gross Sales Data (2013 to 2023)

• Part 2 below provides the average and median Gross Sales per customer invoice data for commercial customers, as well as the actual highest and lowest Gross Sales per customer invoice for commercial customers, for the calendar years 2013 through 2023 for the affiliate-operated Lawn Pride business.

2013

• Average:  $170.87
• Median:  $72.00
• Highest:  $2,700.00
• Lowest:  $30.00

2014

• Average:  $194.96
• Median:  $80.00
• Highest:  $2,835.00
• Lowest:  $30.00

2015

• Average:  $234.62
• Median:  $87.00
• Highest:  $3,100.00
• Lowest:  $32.00

2016

• Average:  $222.72
• Median:  $84.00
• Highest:  $3,407.07
• Lowest:  $32.00

2017

• Average:  $207.60
• Median:  $83.00
• Highest:  $3,407.00
• Lowest:  $32.00

2018

• Average:  $200.84
• Median:  $86.00
• Highest:  $3,248.00
• Lowest:  $27.97

2019

• Average:  $200.98
• Median:  $80.00
• Highest:  $3,800.00
• Lowest:  $35.00

2020

• Average:  $212.66
• Median:  $90.00
• Highest:  $3,454.00
• Lowest:  $37.00

2021

• Average:  $212.46
• Median:  $93.00
• Highest:  $3,615.00
• Lowest:  $38.00

2022

• Average:  $258.48
• Median:  $109.00
• Highest:  $5,828.00
• Lowest:  $42.00

2023

• Average:  $220.23
• Median:  $105.00
• Highest:  $6,294.00
• Lowest:  $40.00

• Typically, commercial customers of the affiliate-operated Lawn Pride business signed up for an annual service plan and paid monthly invoices under such service plan. The data used to prepare this Part 2 therefore consists of monthly invoice data under such annual service plans.

• Pricing is based upon the total square footage of the service coverage area with the minimum service fee typically set at $25.00.

• To the extent the annual service plans provided for certain monthly invoices of $0, those $0 monthly invoices were excluded from the data used in this Item 19. Also excluded were invoices for one-time service (for customers that were not on a service plan for recurring services) that significantly exceeded the Highest Gross Sales per invoice for recurring customers and that represented less than 0.1% of all invoices in any year.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – Lawn Pride Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️