In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a HomeWell Care Services franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a HomeWell Care Services franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned HomeWell Care Services outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the HomeWell Care Services franchise opportunity

Section V – Presentation and analysis of HomeWell Care Services’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 annual gross revenues, number of territories operated, and year first opened for each of the 66 HomeWell Care Services franchised businesses, representing a total of 146 territories, that were open as of the end of the 2022 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the HomeWell Care Services franchise opportunity (exclusive content for Platinum subscribers)

Section I – HomeWell Care Services Franchise Costs

• Initial Franchise Fee:  $0 to $49,500
• Training Fee:  $5,000
• Travel and Living Expense for On-Site Education:  $0 to $3,500
• Real Estate:  $3,600 to $9,000
• Furniture and Furnishings:  $0 to $5,000
• Signage:  $300 to $4,000
• Computer Hardware:  $1,000 to $3,000
• Computer Software:  $876 to $1,560
• Email Services:  $24 to $240
• Online Home Care Compliance Platform Initial Set-Up Fee:  $1,000
• Office Equipment and Supplies:  $1,500 to $5,000
• Marketing Materials:  $2,000 to $4,000
• Local Marketing:  $3,000 to $18,000
• Grand Opening Marketing:  $1,000 to $5,000
• Additional Staffing:  $20,000 to $65,000
• Caregiver Recruitment and Training:  $3,000 to $6,000
• Professional Fees:  $0 to $5,000
• Miscellaneous Pre-Opening and Opening Costs:  $500 to $1,000
• Licenses and Permits:  $100 to $5,500
• Insurance:  $1,500 to $5,000
• Conference Registration Fee Installment:  $0 to $600
• Additional Funds for 3 Months:  $10,000 to $33,000
• Total Estimated HomeWell Care Services Franchise Costs:  $54,400 to $234,900

Section II – HomeWell Care Services’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $0 to $49,500

• Royalty:  during the first 6 months: 5% of monthly Gross Revenues; beginning in the 7th month of operations and continuing thereafter: 5% of monthly Gross Revenues or the minimum royalty amount, per Territory, whichever is greater. The “minimum royalty amount” varies depending upon the number of Territories you operate and the length of time that the Territory has been open to the public.

• Brand Development Fund:  greater of 2% of Gross Revenues and $1,000 per month (for the first $1,000,000 of combined Gross Revenues for all Territories that you operate during the calendar year); 1% of Gross Revenues (for combined Gross Revenues for all Territories that you operate in excess of $1,000,000 during the calendar year)

• Local Marketing:  greater of 2% of Gross Revenues and $1,000 per month

Section III – Number of Franchised and Company-Owned HomeWell Care Services Outlets

Franchised

2021

• Outlets at the Start of the Year:  78
• Outlets at the End of the Year:  101
• Net Change:  +23

2022

• Outlets at the Start of the Year:  101
• Outlets at the End of the Year:  123
• Net Change:  +22

2023

• Outlets at the Start of the Year:  123
• Outlets at the End of the Year:  145
• Net Change:  +22

Company-Owned

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the HomeWell Care Services Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the HomeWell Care Services Franchise (Item 19, 2024 FDD)

• The financial performance information presented below is based on the historical results for the 2023 calendar year for all HomeWell businesses that were open as of the end of the 2023 calendar year. There were no company-operated businesses.

• For purposes of this Item 19, a “HomeWell business” includes all of the Franchised Businesses operated by a single franchisee and may be operated within a single territory or multiple territories, depending upon the number of Franchise Agreements that the franchisee has signed with HomeWell.

• HomeWell has presented the Annual Gross Revenue information in this Item 19 by “HomeWell business” rather than by individual Franchised Businesses since HomeWell franchisees report Gross Revenue to HomeWell for their overall HomeWell business and not always by territory.

• As of December 31, 2023, there were a total of 66 open and operating HomeWell businesses representing a total of 145 territories. The financial performance representations in Part 1 consist of data for all 66 of those businesses – even if a business opened during 2023 and therefore had not been open for a full 12 months as of December 31, 2023. There were no outlets that both opened and closed in the 2023 fiscal year.

• Part 1 also identifies the number of territories that each of the included HomeWell businesses operate.

• For purposes of this Item 19, “Gross Revenues” means the total amount generated by the participating HomeWell businesses (regardless of collection) arising from, connected with, or related to the sale of all goods, merchandise, or services and all business transacted at, from, or through your Franchised Business, directly or indirectly, excluding only (a) sales taxes and other taxes separately stated that you collect from clients and pay to taxing authorities; (b) refunds and credits made in good faith to arm’s-length clients according to HomeWell’s standards and specifications for issuing refunds or credits; and (c) the discount value of any coupon, voucher, or other allowance that HomeWell authorizes at the time you redeem the client’s coupon, voucher, or allowance.

• The Gross Revenues information was provided to HomeWell through required reports received from franchisees using a uniform system of reporting. The data has not been audited or independently verified by HomeWell or its accountant.

Annual Gross Revenues for HomeWell Care Businesses for Calendar Year 2023

Business #1

• Year First Opened:  2006
• Territories Operated:  1
• Annual Gross Revenues:  $3,349,903

Business #2

• Year First Opened:  2021
• Territories Operated:  2
• Annual Gross Revenues:  $1,336,295

Business #3

• Year First Opened:  2015
• Territories Operated:  3
• Annual Gross Revenues:  $2,071,367

Business #4

• Year First Opened:  2017
• Territories Operated:  3
• Annual Gross Revenues:  $1,061,651

Business #5

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $552,313

Business #6

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $166,845

Business #7

• Year First Opened:  2013
• Territories Operated:  1
• Annual Gross Revenues:  $1,024,803

Business #8

• Year First Opened:  2019
• Territories Operated:  2
• Annual Gross Revenues:  $1,267,427

Business #9

• Year First Opened:  2022
• Territories Operated:  1
• Annual Gross Revenues:  $846,701

Business #10

• Year First Opened:  2020
• Territories Operated:  1
• Annual Gross Revenues:  $1,850,707

Business #11

• Year First Opened:  2012
• Territories Operated:  8
• Annual Gross Revenues:  $3,470,385

Business #12

• Year First Opened:  2017
• Territories Operated:  2
• Annual Gross Revenues:  $72,915

Business #13

• Year First Opened:  2020
• Territories Operated:  1
• Annual Gross Revenues:  $6,539,708

Business #14

• Year First Opened:  2021
• Territories Operated:  2
• Annual Gross Revenues:  $2,865,856

Business #15

• Year First Opened:  2016
• Territories Operated:  1
• Annual Gross Revenues:  $2,124,436

Business #16

• Year First Opened:  2019
• Territories Operated:  3
• Annual Gross Revenues:  $978,635

Business #17

• Year First Opened:  2022
• Territories Operated:  1
• Annual Gross Revenues:  $539,967

Business #18

• Year First Opened:  2020
• Territories Operated:  1
• Annual Gross Revenues:  $359,624

Business #19

• Year First Opened:  2021
• Territories Operated:  4
• Annual Gross Revenues:  $882,098

Business #20

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $1,142,365

Business #21

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $846,407

Business #22

• Year First Opened:  2019
• Territories Operated:  3
• Annual Gross Revenues:  $3,190,993

Business #23

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $77,886

Business #24

• Year First Opened:  2006
• Territories Operated:  1
• Annual Gross Revenues:  $1,361,612

Business #25

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $95,799

Business #26

• Year First Opened:  2023
• Territories Operated:  2
• Annual Gross Revenues:  $0

Business #27

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $873,770

Business #28

• Year First Opened:  2022
• Territories Operated:  1
• Annual Gross Revenues:  $576,797

Business #29

• Year First Opened:  2020
• Territories Operated:  3
• Annual Gross Revenues:  $1,881,399

Business #30

• Year First Opened:  2020
• Territories Operated:  2
• Annual Gross Revenues:  $1,227,315

Business #31

• Year First Opened:  2020
• Territories Operated:  1
• Annual Gross Revenues:  $1,123,855

Business #32

• Year First Opened:  2019
• Territories Operated:  1
• Annual Gross Revenues:  $1,402,769

Business #33

• Year First Opened:  2020
• Territories Operated:  2
• Annual Gross Revenues:  $3,562,439

Business #34

• Year First Opened:  2021
• Territories Operated:  3
• Annual Gross Revenues:  $875,986

Business #35

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $162,350

Business #36

• Year First Opened:  2015
• Territories Operated:  3
• Annual Gross Revenues:  $4,361,391

Business #37

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $143,945

Business #38

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $156,452

Business #39

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $74,024

Business #40

• Year First Opened:  2020
• Territories Operated:  3
• Annual Gross Revenues:  $804,374

Business #41

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $13,537

Business #42

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $2,488

Business #43

• Year First Opened:  2005
• Territories Operated:  11
• Annual Gross Revenues:  $18,484,436

Business #44

• Year First Opened:  2006
• Territories Operated:  7
• Annual Gross Revenues:  $3,411,905

Business #45

• Year First Opened:  2011
• Territories Operated:  4
• Annual Gross Revenues:  $4,426,508

Business #46

• Year First Opened:  2012
• Territories Operated:  2
• Annual Gross Revenues:  $4,437,994

Business #47

• Year First Opened:  2012
• Territories Operated:  5
• Annual Gross Revenues:  $3,006,782

Business #48

• Year First Opened:  2023
• Territories Operated:  2
• Annual Gross Revenues:  $3,639

Business #49

• Year First Opened:  2019
• Territories Operated:  4
• Annual Gross Revenues:  $1,778,505

Business #50

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $644,475

Business #51

• Year First Opened:  2016
• Territories Operated:  2
• Annual Gross Revenues:  $1,655,793

Business #52

• Year First Opened:  2016
• Territories Operated:  4
• Annual Gross Revenues:  $1,502,132

Business #53

• Year First Opened:  2017
• Territories Operated:  3
• Annual Gross Revenues:  $2,615,200

Business #54

• Year First Opened:  2019
• Territories Operated:  5
• Annual Gross Revenues:  $2,232,725

Business #55

• Year First Opened:  2021
• Territories Operated:  1
• Annual Gross Revenues:  $1,363,519

Business #56

• Year First Opened:  2021
• Territories Operated:  3
• Annual Gross Revenues:  $1,446,976

Business #57

• Year First Opened:  2023
• Territories Operated:  3
• Annual Gross Revenues:  $298,145

Business #58

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $73,548

Business #59

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $446,509

Business #60

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $57,819

Business #61

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $124,011

Business #62

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $15,750

Business #63

• Year First Opened:  2018
• Territories Operated:  3
• Annual Gross Revenues:  $794,973

Business #64

• Year First Opened:  2022
• Territories Operated:  4
• Annual Gross Revenues:  $267,963

Business #65

• Year First Opened:  2023
• Territories Operated:  1
• Annual Gross Revenues:  $364,251

Business #66

• Year First Opened:  2011
• Territories Operated:  1
• Annual Gross Revenues:  $1,005,775

Average for Franchisees That Opened Before 2023 (Franchisees 1 to 66)

• Number of Franchisees:  66
• Average Territories Operated:  2.2
• Average Annual Gross Revenues:  $1,602,711

• These figures do not reflect whether the franchisees operated at a net profit or net loss.

• The financial performance figures do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from net revenue or net sales figures to obtain your net income or profit. Additional expenses that you may incur include royalty, brand fund contributions, conference registration fee installment payments, computer software fees, local marketing obligations, interest on debt service, insurance, and legal and accounting fees.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – HomeWell Care Services Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️