In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Dog Training Elite franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Dog Training Elite franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Dog Training Elite outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Dog Training Elite franchise opportunity

Section V – Presentation and analysis of Dog Training Elite’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest gross sales for Dog Training Elite’s top 5 performing franchises that operated for all of 2023

• 2023 average, median, highest, and lowest gross sales for Dog Training Elite’s lowest 5 performing franchises that operated for all of 2023

• 2023 average, median, highest, and lowest gross sales for Dog Training Elite’s middle 53 franchises that operated for all of 2023

• 2023 average, median, highest, and lowest gross sales for Dog Training Elite’s 4 affiliate-owned units that operated for all of 2023

Section VI – Key ratios, comparables, computations, and analyses for the Dog Training Elite franchise opportunity (exclusive content for Platinum subscribers)

Section I – Dog Training Elite Franchise Costs

• Dog Training Elite franchise costs (3-territory franchise), based on Item 7 of the company’s 2024 FDD:

• Initial Franchise Fee:  $110,000
• Travel, Lodging, Food, and Other Expenses While Training:  $1,500 to $10,000
• Advanced Training:  $12,500 to $15,000
• Real Estate and Improvements:  $0
• Start-up Packet:  $4,150 to $5,000
• Launch Support:  $10,500 to $11,100
• Additional Equipment and Mobile Device:  $500 to $3,000
• Vehicle Wrap:  $3,500 to $5,000
• Banners and Signs:  $750 to $3,000
• Demo Dog and Demo Dog Equipment:  $1,500 to $6,500
• Miscellaneous Opening Costs:  $1,500 to $4,500
• Marketing – 3 Months:  $5,000 to $6,500
• Additional Funds – 3 Months:  $22,150 to $23,650
• Total Estimated Dog Training Elite Franchise Costs:  $173,550 to $203,250

Section II – Dog Training Elite’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Dog Training Elite’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:

• Initial Franchise Fee:  $110,000 for 3 territories. You may purchase additional franchise territories for the reduced franchise fee of $40,000 for the first additional territory, $35,000 for the second additional territory, and $30,000 for each additional territory thereafter.
• Royalty:  8% of gross sales
• Brand Fund Fee:  1% of gross sales
• Online Advertising and SEO Fee:  currently, $500 per month

Section III – Number of Franchised and Company-Owned Dog Training Elite Outlets

Franchised

2021

• Outlets at the Start of the Year:  57
• Outlets at the End of the Year:  146
• Net Change:  +89

2022

• Outlets at the Start of the Year:  146
• Outlets at the End of the Year:  365
• Net Change:  +219

2023

• Outlets at the Start of the Year:  365
• Outlets at the End of the Year:  395
• Net Change:  +30

Company-Owned

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Dog Training Elite Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Dog Training Elite Franchise (Item 19, 2024 FDD)

Part 1 – Summary of Top 5 Performing Franchises

• The following table shows the average, median, high, and low gross sales for Dog Training Elite’s top 5 performing franchises that operated for all of 2023. The table shows the gross sales achieved from January 1, 2023 through December 31, 2023.

Summary of Top 5 Franchise Units

• Average Gross Sales:  $977,911
• Median Gross Sales:  $880,119
• Lowest Gross Sales:  $636,007
• Highest Gross Sales:  $1,630,465

Part 2 – Summary of Lowest 5 Performing Franchises

• The following table shows the average, median, high, and low gross sales for Dog Training Elite’s lowest 5 performing franchises that operated for all of 2023. The table shows the gross sales achieved from January 1, 2023 through December 31, 2023; however, a few of these franchises did not operate at full capacity in 2023.

Summary of Lowest 5 Franchise Units

• Average Gross Sales:  $39,110
• Median Gross Sales:  $48,766
• Lowest Gross Sales:  $1,723
• Highest Gross Sales:  $75,733

Part 3 – Summary of Middle Franchises

• The following table shows the average, median, high, and low gross sales for Dog Training Elite’s middle 53 franchises that operated for all of 2023. The table shows the gross sales achieved from January 1, 2023 through December 31, 2023.

Summary of Middle Franchise Units

• Average Gross Sales:  $253,954
• Median Gross Sales:  $229,801
• Lowest Gross Sales:  $112,822
• Highest Gross Sales:  $585,952

Part 4 – Summary of Affiliate-Owned Units

• The following table shows the average, median, high, and low gross sales for Dog Training Elite’s 4 affiliate-owned units that operated for all of 2023. The table shows the gross sales achieved from January 1, 2023 through December 31, 2023.

• Dog Training Elite’s affiliate-owned units are individually owned by different officers or different owners of the franchisor.

Summary of Affiliate-Owned Units

• Average Gross Sales:  $548,246
• Median Gross Sales:  $466,033
• Lowest Gross Sales:  $260,907
• Highest Gross Sales:  $1,000,009

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

• “Gross Sales” means the total of all sales of all products, merchandise, goods, or services sold, traded, bartered, or rendered and income of every kind and nature, including the value of a trade or other bartering.

• “Gross Sales” excludes (i) bona fide refunds to customers, (ii) sales taxes collected, and (iii) the sale of used equipment not in the ordinary course of business.

• Each outlet (affiliate or franchised) offers obedience training and service training, and each services customers in metropolitan and suburban areas. Affiliates 1 and 2 as well as Franchise 3, Franchise 6, and Franchise 12 also offer personal protection training.

• Affiliates 1 and 2 as well as Franchise 1, Franchise 2, Franchise 3 (Location 1 and 2), Franchise 6, Franchise 8, Franchise 9 (in the works), Franchise 12, Franchise 14, and Franchise 18 all operate or are building up a facility to offer additional services such as ETC (day camp training for dogs).

• Dog Training Elite currently offers franchises at 175,000 people per territory, and therefore, it has calculated the number of territories based on a population of 175,000 people per territory even though prior to 2022 the number of people per territory was 250,000.

Section VI – Dog Training Elite Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️