In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Card My Yard franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Card My Yard franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Card My Yard outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Card My Yard franchise opportunity

Section V – Presentation and analysis of Card My Yard’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest gross sales for the 487 franchised Card My Yard businesses that were open and operating throughout all 12 months of the 2023 calendar year, grouped by year opened (2017-2022)

• 2023 average, median, highest, and lowest number of orders for the 487 franchised Card My Yard businesses that were open and operating throughout all 12 months of the 2023 calendar year, grouped by year opened (2017-2022)

• 2023 average, median, highest, and lowest ticket price for the 487 franchised Card My Yard businesses that were open and operating throughout all 12 months of the 2023 calendar year

• 2023 average first year gross revenue, royalty expenses, inventory purchases, mileage expense, first year gross profit, and first year gross profit margin for the 487 franchised Card My Yard businesses that were open and operating throughout all 12 months of the 2023 calendar year, grouped by year opened (2017-2022)

• 2023 average first year gross profit, franchise fee, and payback period (in months) for the 487 franchised Card My Yard businesses that were open and operating throughout all 12 months of the 2023 calendar year, grouped by year opened (2017-2022)

Section VI – Key ratios, comparables, computations, and analyses for the Card My Yard franchise opportunity (exclusive content for Platinum subscribers)

Section I – Card My Yard Franchise Costs

• Initial Franchise Fee:  $8,000
• Lease Expenses (3 months):  $0 to $500
• Furniture and Fixtures:  $150 to $500
• POS/Computer Hardware and Software:  $0 to $1,500
• Initial Training Costs (per person):  $0 to $1,000
• Utility/Security Deposits:  $0 to $300
• Grand Opening Marketing:  $250 to $500
• Business Permits/Licenses (first year):  $0 to $500
• Office Equipment/Supplies:  $0 to $500
• Insurance Deposits and Premiums (first 6 months):  $700 to $1,500
• Professional Fees:  $0 to $1,500
• Additional Funds (3 months):  $500 to $1,500
• Cardference Fee:  $200
• Total Estimated Card My Yard Franchise Costs:  $9,800 to $18,000

Section II – Card My Yard’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $8,000

• Royalty Fee:  an amount equal to 25% of your Gross Sales during the first 7 months following the Effective Date of your Franchise Agreement. Beginning in your 8th month after the Effective Date, an amount equal to the greater of: (a) 25% of your Gross Sales, or (b) the applicable minimum monthly amounts.

• Local Marketing and Cooperatives:  you must complete at least 24 promotional yard greeting services (worth a total of approximately $2,400) during each 12-month period under your agreement, and you must also spend at least the following amounts on local advertising: (a) $300 in the first 12 months of your agreement, (ii) $500 in months 13 through 24 of your agreement, and (iii) $800 in each 12-month period thereafter. No advertising cooperatives have been established as of the date of the current Disclosure Document, but if established by Card My Yard for your market, you will be required to contribute to such Cooperative.

• Marketing Fund:  currently $0. If implemented, an amount equal to the greater of: (a) 0.5% of the Card My Yard business’s monthly Gross Sales, or (b) $25 per month in the first 12 months of your agreement; $40 per month in months 13 through 24; and $65 per month in each 12-month period thereafter.

Section III – Number of Franchised and Company-Owned Card My Yard Outlets

Franchised

2021

• Outlets at the Start of the Year:  350
• Outlets at the End of the Year:  469
• Net Change:  +119

2022

• Outlets at the Start of the Year:  469
• Outlets at the End of the Year:  508
• Net Change:  +39

2023

• Outlets at the Start of the Year:  508
• Outlets at the End of the Year:  529
• Net Change:  +21

Company-Owned

2021

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

2022

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

2023

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  2
• Net Change:  0

Section IV – News Updates on the Card My Yard Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Card My Yard Franchise (Item 19, 2024 FDD)

• The following tables present historic financial performance information for Card My Yard’s franchised locations. As indicated below, the tables in this Item 19 show results achieved during calendar year 2023 (the “Reporting Period”).

• No information is included in this Item 19 regarding Card My Yard’s two company-owned locations.

• Card My Yard had a total of 512 Card My Yard Businesses (510 franchised locations plus 2 company-owned locations) operating as of the beginning of the Reporting Period. All franchised Card My Yard locations that were open and operating throughout all 12 months of the Reporting Period have been included in the tables below.

• 23 of Card My Yard’s franchised locations ceased operation during 2023, so those 23 locations were not included in this Item 19, and the 2 company-owned locations were also excluded from this Item 19.

• The tables below show the Reporting Period results for the 487 franchised Card My Yard businesses that were in operation throughout the entire Reporting Period.

• Card My Yard businesses that were open for less than 12 months as of December 31, 2023, have also been excluded from the tables below.

• The financial information below is from the unaudited books and records of Card My Yard’s franchisees. This information has not been independently audited.

• The notes that follow the tables are an integral part of the information presented in this item and provide information to help you better understand the financial information.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Part 1 – 2023 Gross Sales Earned by Franchise Locations Open for at Least 12 Months as of December 31, 2023

Locations Opened in 2017

• Number of Franchise Locations:  68
• 2023 Average Gross Sales:  $42,106
• 2023 Median Gross Sales:  $39,131
• 2023 Lowest Performing Location:  $4,708
• 2023 Highest Performing Location:  $112,671
• Number of Locations That Attained or Exceeded the Average:  31 (46%)

Locations Opened in 2018

• Number of Franchise Locations:  27
• 2023 Average Gross Sales:  $33,274
• 2023 Median Gross Sales:  $31,633
• 2023 Lowest Performing Location:  $13,358
• 2023 Highest Performing Location:  $70,923
• Number of Locations That Attained or Exceeded the Average:  12 (44%)

Locations Opened in 2019

• Number of Franchise Locations:  57
• 2023 Average Gross Sales:  $28,028
• 2023 Median Gross Sales:  $22,882
• 2023 Lowest Performing Location:  $3,395
• 2023 Highest Performing Location:  $84,078
• Number of Locations That Attained or Exceeded the Average:  23 (40%)

Locations Opened in 2020

• Number of Franchise Locations:  183
• 2023 Average Gross Sales:  $19,836
• 2023 Median Gross Sales:  $16,322
• 2023 Lowest Performing Location:  $1,171
• 2023 Highest Performing Location:  $80,504
• Number of Locations That Attained or Exceeded the Average:  75 (41%)

Locations Opened in 2021

• Number of Franchise Locations:  112
• 2023 Average Gross Sales:  $10,906
• 2023 Median Gross Sales:  $9,021
• 2023 Lowest Performing Location:  $596
• 2023 Highest Performing Location:  $43,193
• Number of Locations That Attained or Exceeded the Average:  40 (36%)

Locations Opened in 2022

• Number of Franchise Locations:  40
• 2023 Average Gross Sales:  $12,059
• 2023 Median Gross Sales:  $9,685
• 2023 Lowest Performing Location:  $1,449
• 2023 Highest Performing Location:  $42,714
• Number of Locations That Attained or Exceeded the Average:  17 (43%)

All Franchise Locations Over 1 Year Old

• Number of Franchise Locations:  487
• 2023 Average Gross Sales:  $21,957
• 2023 Median Gross Sales:  $16,266
• 2023 Lowest Performing Location:  $596
• 2023 Highest Performing Location:  $112,671
• Number of Locations That Attained or Exceeded the Average:  198 (41%)

Part 2 – Total Orders Earned by Franchise Locations Open for at Least 12 Months as of December 31, 2023

Locations Opened in 2017

• Number of Franchise Locations:  68
• 2023 Average Number of Orders:  349
• 2023 Median Number of Orders:  339
• 2023 Lowest Performing Location:  38
• 2023 Highest Performing Location:  954
• Number of Locations That Attained or Exceeded the Average:  31 (46%)

Locations Opened in 2018

• Number of Franchise Locations:  27
• 2023 Average Number of Orders:  268
• 2023 Median Number of Orders:  277
• 2023 Lowest Performing Location:  96
• 2023 Highest Performing Location:  539
• Number of Locations That Attained or Exceeded the Average:  14 (52%)

Locations Opened in 2019

• Number of Franchise Locations:  57
• 2023 Average Number of Orders:  213
• 2023 Median Number of Orders:  169
• 2023 Lowest Performing Location:  35
• 2023 Highest Performing Location:  559
• Number of Locations That Attained or Exceeded the Average:  23 (40%)

Locations Opened in 2020

• Number of Franchise Locations:  183
• 2023 Average Number of Orders:  164
• 2023 Median Number of Orders:  133
• 2023 Lowest Performing Location:  7
• 2023 Highest Performing Location:  703
• Number of Locations That Attained or Exceeded the Average:  69 (38%)

Locations Opened in 2021

• Number of Franchise Locations:  112
• 2023 Average Number of Orders:  99
• 2023 Median Number of Orders:  78
• 2023 Lowest Performing Location:  5
• 2023 Highest Performing Location:  437
• Number of Locations That Attained or Exceeded the Average:  39 (35%)

Locations Opened in 2022

• Number of Franchise Locations:  40
• 2023 Average Number of Orders:  118
• 2023 Median Number of Orders:  90
• 2023 Lowest Performing Location:  14
• 2023 Highest Performing Location:  334
• Number of Locations That Attained or Exceeded the Average:  16 (40%)

All Franchise Locations Over 1 Year Old

• Number of Franchise Locations:  487
• 2023 Average Number of Orders:  183
• 2023 Median Number of Orders:  140
• 2023 Lowest Performing Location:  5
• 2023 Highest Performing Location:  954
• Number of Locations That Attained or Exceeded the Average:  192 (39%)

Part 3 – Average and Median Ticket Price per Order for Franchise Locations Open for at Least 12 Months as of December 31, 2023

All Franchise Locations Open for at Least 12 Months as of December 31, 2023

• Number of Franchise Locations:  487
• 2023 Average Ticket Price:  $121.14
• 2023 Median Ticket Price:  $115.02
• 2023 Lowest Ticket Price:  $0
• 2023 Highest Ticket Price:  $1,363.73
• Number of Locations That Attained or Exceeded the Average:  249 (51%)

Part 4 – Estimated Gross Profit for Franchise Locations Open for at Least 12 Months as of December 31, 202e

Locations Opened in 2017

• Average First Year Gross Revenue:  $9,573
• Average Royalty Expense:  $2,393
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $1,652
• Average First Year Gross Profit:  $5,028
• Average First Year Gross Profit Margin:  53%

Locations Opened in 2018

• Average First Year Gross Revenue:  $9,119
• Average Royalty Expense:  $2,280
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $1,426
• Average First Year Gross Profit:  $4,913
• Average First Year Gross Profit Margin:  54%

Locations Opened in 2019

• Average First Year Gross Revenue:  $32,056
• Average Royalty Expense:  $8,014
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $1,157
• Average First Year Gross Profit:  $22,385
• Average First Year Gross Profit Margin:  70%

Locations Opened in 2020

• Average First Year Gross Revenue:  $43,936
• Average Royalty Expense:  $10,984
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $744
• Average First Year Gross Profit:  $31,708
• Average First Year Gross Profit Margin:  72%

Locations Opened in 2021

• Average First Year Gross Revenue:  $13,969
• Average Royalty Expense:  $3,492
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $461
• Average First Year Gross Profit:  $9,516
• Average First Year Gross Profit Margin:  68%

Locations Opened in 2022

• Average First Year Gross Revenue:  $10,589
• Average Royalty Expense:  $2,647
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $606
• Average First Year Gross Profit:  $6,836
• Average First Year Gross Profit Margin:  65%

All Franchise Locations Over 1 Year Old

• Average First Year Gross Revenue:  $28,003
• Average Royalty Expense:  $7,001
• Minimum Annual Inventory Purchase:  $500
• Average Mileage Expense:  $880
• Average First Year Gross Profit:  $19,622
• Average First Year Gross Profit Margin:  70%

• Average First Year Gross Revenue is the average revenue earned over their first 12 months for franchise locations in each class.

• Most Card My Yard locations experienced a significant positive impact on their Gross Revenues due to the COVID-19 pandemic. Franchise locations that opened in 2019 and 2020 experienced that impact within the first 12 months of their operations.

• The royalty rate is 25% of Gross Sales.

• The Minimum Annual Inventory Purchase amount as shown in the table above represents the $500 minimum amount that franchisees must spend annually in Card My Yard’s boutique for additional inventory items.

• Card My Yard calculates mileage for each order to apply a delivery fee if necessary.

• Gross Profit is calculated as Gross Revenue less the sum of Royalty Expense, Average Inventory Purchases, and Average Mileage Expense.

• Gross Profit Margin is calculated as the Average First Year Gross Profit divided by Gross Sales.

Part 5 – Estimated Payback Period for Franchised Units with First Year Estimated Gross Profits

Locations Opened in 2017

• Average First Year Gross Profit:  $5,028
• Franchise Fee:  $2,000
• Payback Period (months):  4.77

Locations Opened in 2018

• Average First Year Gross Profit:  $4,913
• Franchise Fee:  $2,750
• Payback Period (months):  6.72

Locations Opened in 2019

• Average First Year Gross Profit:  $22,385
• Franchise Fee:  $3,000
• Payback Period (months):  1.61

Locations Opened in 2020

• Average First Year Gross Profit:  $31,708
• Franchise Fee:  $4,000
• Payback Period (months):  1.51

Locations Opened in 2021

• Average First Year Gross Profit:  $9,516
• Franchise Fee:  $7,000
• Payback Period (months):  8.83

Locations Opened in 2022

• Average First Year Gross Profit:  $6,836
• Franchise Fee:  $8,000
• Payback Period (months):  14.04

All Franchise Locations Over 1 Year Old

• Average First Year Gross Profit:  $19,622
• Franchise Fee:  $4,458
• Payback Period (months):  2.73

• Franchise Fee, as shown above, means Card My Yard’s standard franchise fee amount charged during the calendar year.

• Payback Period, as shown above, means the average amount of time it took franchisees to recoup the cost of their initial franchise fee. Payback period is calculated as the initial franchise fee amount divided by the average first year gross profit divided by 12 months.

• “Gross Sales”, as used in this Item 19, means the total selling price of all services and products and all income of every other kind and nature related to the Card My Yard business, whether for cash or credit and regardless of collection in the case of credit.

• Each of the Card My Yard locations included in the tables above has an established operation history (at least 12 months), and Card My Yard’s company-owned locations have been open for more than 4 years.

• The figures shown in the tables above represent gross sales and gross profits, but those figures do not include all operating expenses. You will have many expenses, such as wages, costs of goods sold, vehicle maintenance costs, insurance, local marketing expenses, marketing fees, utilities, and various other expenses that are not accounted for in the tables above. Such operating expenses must be deducted from the gross sales and gross profit figures to obtain your net income or profit.

Section VI – Card My Yard Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️