In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Big Frog Custom T-Shirts & More franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Big Frog Custom T-Shirts & More franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Big Frog Custom T-Shirts & More outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Big Frog Custom T-Shirts & More franchise opportunity

Section V – Presentation and analysis of Big Frog Custom T-Shirts & More’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023, 2022, and 2021 average, highest, and lowest gross revenue, customer count, and average sale for the franchised Big Frog Custom T-Shirts & More stores open and operating for at least 12 months as of December 31 of the applicable year

• 2023 average gross revenue, cost of goods sold, rent, payroll, marketing, utilities, number of customers, and average sale for the 64 franchised Big Frog Custom T-Shirts & More stores in operation on December 31, 2023, who had operated for at least 12 months, and submitted to Big Frog one or more monthly profit and loss statements, grouped by quartile

Section VI – Key ratios, comparables, computations, and analyses for the Big Frog Custom T-Shirts & More franchise opportunity (exclusive content for Platinum subscribers)

Section I – Big Frog Custom T-Shirts & More Franchise Costs

• Initial Franchise Fee:  $60,000
• Training Travel Expenses:  $2,000 to $3,500
• Lease Deposits and Store Buildout:  $10,000 to $51,000
• Equipment, Furniture, and Fixtures:  $14,787 to $115,490
• Computer System and Software:  $10,588 to $12,760
• Signs:  $2,500 to $6,000
• Office Supplies:  $2,000 to $5,600
• Insurance:  $1,667 to $2,667
• Professional Fees:  $1,667 to $2,667
• Franchise Opening Costs, Including Utility Deposits, Licenses:  $1,000 to $2,000
• Opening Inventory:  $4,900 to $6,000
• Promotional and Advertising for 3 Months:  $10,000
• Additional Funds for 3 Months:  $40,000 to $42,000
• Total Estimated Big Frog Custom T-Shirts & More Franchise Costs:  $161,109 to $319,684

Section II – Big Frog Custom T-Shirts & More’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $60,000
• Continuing Royalty Fee:  for the initial 6 months: 6% of gross sales; after 6 months: the greater 6% of gross sales or $1,200 per month
• Brand Fund Contribution:  1.5% of the previous month’s gross sales
• Advertising Cooperative:  as determined by cooperative members
• Required Minimum Expenditure for Local Marketing and Advertising:  5% of your gross sales, or $500, whichever is greater, per month

Section III – Number of Franchised and Company-Owned Big Frog Custom T-Shirts & More Outlets

Franchised

2021

• Outlets at the Start of the Year:  82
• Outlets at the End of the Year:  78
• Net Change:  -4

2022

• Outlets at the Start of the Year:  78
• Outlets at the End of the Year:  76
• Net Change:  -2

2023

• Outlets at the Start of the Year:  76
• Outlets at the End of the Year:  75
• Net Change:  -1

Company-Owned

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Big Frog Custom T-Shirts & More Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Big Frog Custom T-Shirts & More Franchise (Item 19, 2024 FDD)

• This Item 19 presents information about the Key Performance Indicators and a historic financial performance with respect to Big Frog Stores open and operating for at least a full 12 months as of December 31, 2023. On December 31, 2023, there were 70 franchised Big Frog Stores in operation for the full 12 months. Big Frog has excluded the results of 1 outlet who was new to the system and did not operate for the full 12 months.

• In 2022, the number of stores operating the entirety of 2022 was 71, and for 2021 the total number of stores in operation for the full year was 78.

Part 1 – Big Frog Key Performance Indicators – 2023 Compared to 2022 & 2021

• The data used in preparing these Key Performance Indicators was compiled from information submitted to Big Frog through the Big Frog Point-of-Sale System (“POS System”). While Big Frog believes that the data is accurate, it has not independently verified or audited the information.

2023

• Systemwide Gross Revenue (All Outlets):  $37,303,635
• Average Annual Revenue (All Outlets):  $532,909
• Median Annual Revenue (All Outlets):  $477,842
• Highest Annual Revenue (Single Outlet):  $1,527,672
• Lowest Annual Revenue (Single Outlet):  $158,432

• Gross Profit Margin:  62.5%

• Total Annual Customer Count (All Outlets):  140,080
• Average Annual Customer Count (All Outlets):  2,001
• Median Annual Customer Count (All Outlets):  1,854
• Highest Annual Customer Count (Single Outlet):  4,688
• Lowest Annual Customer Count (Single Outlet):  655

• Systemwide Average Sale (All Outlets):  $266.07

2022

• Systemwide Gross Revenue (All Outlets):  $37,692,103
• Average Annual Revenue (All Outlets):  $523,501
• Median Annual Revenue (All Outlets):  $470,753
• Highest Annual Revenue (Single Outlet):  $1,455,228
• Lowest Annual Revenue (Single Outlet):  $126,446

• Gross Profit Margin:  60.9%

• Total Annual Customer Count (All Outlets):  144,535
• Average Annual Customer Count (All Outlets):  2,007
• Median Annual Customer Count (All Outlets):  1,867
• Highest Annual Customer Count (Single Outlet):  4,819
• Lowest Annual Customer Count (Single Outlet):  434

• Systemwide Average Sale (All Outlets):  $259.51

2021

• Systemwide Gross Revenue (All Outlets):  $34,028,209
• Average Annual Revenue (All Outlets):  $436,259
• Median Annual Revenue (All Outlets):  $371,900
• Highest Annual Revenue (Single Outlet):  $1,169,708
• Lowest Annual Revenue (Single Outlet):  $107,601

• Gross Profit Margin:  62.8%

• Total Annual Customer Count (All Outlets):  163,207
• Average Annual Customer Count (All Outlets):  2,092
• Median Annual Customer Count (All Outlets):  1,945
• Highest Annual Customer Count (Single Outlet):  4,893
• Lowest Annual Customer Count (Single Outlet):  702

• Systemwide Average Sale (All Outlets):  $207.36

Part 2 – Select Cost Data, by Revenue Range

• The following tables contain historical financial performance representations, including cost data, for 64 franchised Big Frog Stores in operation on December 31, 2023 and who had operated for at least 12 months.

• Big Frog has excluded from the following tables (i) 3 franchised outlets that did not operate for a full 12 months and (ii) 6 franchised outlets who did not submit to Big Frog one or more monthly profit and loss statements.

First Quartile

• Number of Stores in Range:  16
• Average Months Open:  117
• Average Gross Revenue:  $959,527.86
• Average Cost of Goods Sold %:  38.88%
• Average Rent %:  5.69%
• Average Payroll %:  18.20%
• Average Marketing %:  1.67%
• Average Utilities %:  0.90%
• Average Number of Customers:  2,954
• Average Sale:  $336.06

Second Quartile

• Number of Stores in Range:  16
• Average Months Open:  107
• Average Gross Revenue:  $575,765.15
• Average Cost of Goods Sold %:  36.06%
• Average Rent %:  7.82%
• Average Payroll %:  21.10%
• Average Marketing %:  2.01%
• Average Utilities %:  1.25%
• Average Number of Customers:  2,398
• Average Sale:  $258.58

Third Quartile

• Number of Stores in Range:  16
• Average Months Open:  105
• Average Gross Revenue:  $437,315.45
• Average Cost of Goods Sold %:  37.08%
• Average Rent %:  9.63%
• Average Payroll %:  20.24%
• Average Marketing %:  2.48%
• Average Utilities %:  1.48%
• Average Number of Customers:  1,726
• Average Sale:  $266.11

Fourth Quartile

• Number of Stores in Range:  16
• Average Months Open:  99
• Average Gross Revenue:  $242,671.54
• Average Cost of Goods Sold %:  35.00%
• Average Rent %:  16.01%
• Average Payroll %:  27.36%
• Average Marketing %:  3.58%
• Average Utilities %:  2.76%
• Average Number of Customers:  1,166
• Average Sale:  $210.46

All

• Number of Stores in Range:  64
• Average Months Open:  107
• Average Gross Revenue:  $553,820
• Average Cost of Goods Sold %:  36.76%
• Average Rent %:  9.79%
• Average Payroll %:  21.72%
• Average Marketing %:  2.44%
• Average Utilities %:  1.60%
• Average Number of Customers:  2,061
• Average Sale:  $267.80

• “Gross Revenue” = Total Gross Sales Receipts, less tax.

• “COGS %” = Cost of goods sold, including apparel, decorating material, but not including labor, as a percentage of Gross Revenue.

• “Rent %” = Total rent including CAM charges and applicable taxes, as a percentage of Gross Revenue.

• “Payroll %” = Payroll costs as a percentage of Gross Revenue.

• “Rent %” = Total rent including CAM charges and applicable taxes, as a percentage of Gross Revenue.

• “Marketing %” = Total money spent on advertising and promotion including National Ad Fund paid to Big Frog, as a percentage of Gross Revenue.

• “Utilities %” = Total utilities paid, including electricity, heat, and water, as a percentage of Gross Revenue.

• “Marketing %” = Total money spent on advertising and promotion including National Ad Fund paid to Big Frog, as a percentage of Gross Revenue.

• “Number of Customers” = Total number of customers who purchased products.

• “Average Sale” = Total Gross Revenue divided by total number of customers.

Section VI – Big Frog Custom T-Shirts & More Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️