Woodhouse Spa: $2.41M Average Sales vs. $1.48M-$2.59M Franchise Cost

Woodhouse Spa: $2.41M Average Sales vs. $1.48M-$2.59M Franchise Cost


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In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Woodhouse Spa franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Woodhouse Spa franchise, based on Items 5 and 6 of the company’s 2024 FDD


Section III – Number of franchised and company-owned Woodhouse Spa outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Woodhouse Spa franchise opportunity

Section V – Presentation and analysis of Woodhouse Spa’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

  • 2021, 2022, and 2023 average, median, highest, and lowest gross sales in Quarter 1, Quarter 2, Quarter 3, Quarter 4, and the full year for the franchised Woodhouse Spa locations that were first open for business on or before January 1 of the applicable year

Section VI – Key ratios, comparables, computations, and analyses for the Woodhouse Spa franchise opportunity (exclusive content for Platinum subscribers)

Section I – Woodhouse Spa Franchise Costs

  • Woodhouse Spa franchise costs, based on Item 7 of the company’s 2024 FDD:
  • Initial Franchise Fee:  $55,000
  • Site Selection Assistance Fee:  $0 to $3,500
  • Fixtures, Furniture, and Equipment:  $318,650 to $473,650
  • Computer and IT Systems and Components:  $58,000 to $70,000
  • Additional IT Related Services:  $1,200 to $1,800
  • Technology Management Fee (for Initial 3-Month Period):  $1,425
  • Security Deposit and Rent:  $38,750 to $73,500
  • Leasehold Improvements:  $758,920 to $1,419,761
  • Signage:  $20,000 to $27,000
  • Business Licenses and Permits:  $250 to $1,000
  • Architectural Fees:  $37,500 to $47,000
  • Training Expenses:  $8,000 to $10,000
  • Professional Services:  $3,000 to $10,000
  • Insurance (for Initial 3-Month Period):  $16,000 to $32,000
  • Grand Opening:  $15,000
  • Initial Inventory:  $46,000 to $92,000
  • Employment Screening and Investigation Services:  $607 to $2,067
  • Additional Funds for the Start-up Phase (for Initial 3-Month Period):  $108,375 to $257,378
  • Total Woodhouse Spa Franchise Costs:  $1,486,677 to $2,592,081

Section II – Woodhouse Spa’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

  • Woodhouse Spa’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:
  • Initial Franchise Fee:  $55,000
  • Royalty Fee:  6% of Gross Sales
  • Advertising Fund Contribution:  up to 2% of Gross Sales (currently 1.75% of Gross Sales)
  • Local Advertising Expenditures:  1.75% of Gross Sales

Section III – Number of Franchised and Company-Owned Woodhouse Spa Outlets

Franchised

2021

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  • Outlets at the Start of the Year:  67
  • Outlets at the End of the Year:  72
  • Net Change:  +5

2022

  • Outlets at the Start of the Year:  72
  • Outlets at the End of the Year:  73
  • Net Change:  +1

2023

  • Outlets at the Start of the Year:  73
  • Outlets at the End of the Year:  80
  • Net Change:  +7

Company-Owned

2021

  • Outlets at the Start of the Year:  2
  • Outlets at the End of the Year:  2
  • Net Change:  0

2022

  • Outlets at the Start of the Year:  2
  • Outlets at the End of the Year:  4
  • Net Change:  +2

2023


  • Outlets at the Start of the Year:  4
  • Outlets at the End of the Year:  4
  • Net Change:  0

Section IV – News Updates on the Woodhouse Spa Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Woodhouse Spa Franchise (Item 19, 2024 FDD)

  • The figures below represent the median and average Gross Sales for each quarter during calendar years 2021, 2022, and 2023 reported by Woodhouse Spa franchise locations that satisfied the 2021 Reporting Criteria, 2022 Reporting Criteria, or 2023 Reporting Criteria, as applicable and as defined below.
  • The characteristics of the Woodhouse Spa franchise locations included in the following table do not differ materially from those of a franchise offered under the disclosure document.
  • The following table includes 2021 Gross Sales information regarding the Woodhouse Spa franchise locations in the United States that met or exceeded all of the following criteria as of the last day of December 31, 2021 (“2021 Reporting Criteria”): (a) was first open for business on or before January 1, 2021; (b) was open and operating in the United States under a Franchise Agreement as of December 31, 2021; (c) was not owned, operated, or under contract to purchase by Woodhouse Spa or any of its affiliates at any time during 2021; and (d) submitted all required sales reports during 2021.
  • The following table includes 2022 Gross Sales information regarding the Woodhouse Spa franchise locations in the United States that met or exceeded all of the following criteria as of the last day of December 31, 2022 (“2022 Reporting Criteria”): (a) was first open for business on or before January 1, 2022; (b) was open and operating in the United States under a Franchise Agreement as of December 31, 2022; (c) was not owned, operated, or under contract to purchase by Woodhouse Spa or any of its affiliates at any time during 2022; and (d) submitted all required sales reports during 2022.
  • The following table includes 2023 Gross Sales information regarding the Woodhouse Spa franchise locations in the United States that met or exceeded all of the following criteria as of the last day of December 31, 2023 (“2023 Reporting Criteria”): (a) was first open for business on or before January 1, 2023; (b) was open and operating in the United States under a Franchise Agreement as of December 31, 2023; (c) was not owned, operated, or under contract to purchase by Woodhouse Spa or any of its affiliates at any time during 2023; and (d) submitted all required sales reports during 2023.
  • The median and average information for Gross Sales was prepared from the records and reports, as reported by franchisees of each of the Woodhouse Spa locations satisfying the 2021 Reporting Criteria, 2022 Reporting Criteria, or 2023 Reporting Criteria, as applicable.
  • Woodhouse Spa has relied solely on the information reported to it by franchisees. Woodhouse Spa does not know of an instance, nor does it have reason to believe, that any franchisee would misstate its information. However, these franchisee reports have not been audited, and Woodhouse Spa has not verified the numbers reported.
  • “Gross Sales” is the total selling price of all services and products and all income of every other kind and nature related to the Spa, including income from the sale of products and services over the Internet, whether for cash or credit and regardless of collection in the case of credit.
  • Some outlets have sold or achieved this amount. Your individual results may differ. There is no assurance that you’ll sell or achieve as much.

Franchised Spas Average, Median, Highest, and Lowest Gross Sales for 2021, 2022, and 2023

2021 (65 Woodhouse Spa Locations)

Quarter 1

  • Average Gross Sales:  $348,063
  • Median Gross Sales:  $338,566
  • Highest Gross Sales:  $755,761
  • Lowest Gross Sales:  $93,820

Quarter 2

  • Average Gross Sales:  $508,070
  • Median Gross Sales:  $479,389
  • Highest Gross Sales:  $914,474
  • Lowest Gross Sales:  $159,443

Quarter 3

  • Average Gross Sales:  $428,184
  • Median Gross Sales:  $421,261
  • Highest Gross Sales:  $820,066
  • Lowest Gross Sales:  $125,348

Quarter 4

  • Average Gross Sales:  $739,162
  • Median Gross Sales:  $677,951
  • Highest Gross Sales:  $1,567,818
  • Lowest Gross Sales:  $223,416

Full Year

  • Average Gross Sales:  $2,023,479
  • Median Gross Sales:  $1,927,322
  • Highest Gross Sales:  $4,007,159
  • Lowest Gross Sales:  $635,771

2022 (68 Woodhouse Spa Locations)

Quarter 1

  • Average Gross Sales:  $411,297
  • Median Gross Sales:  $402,272
  • Highest Gross Sales:  $938,017
  • Lowest Gross Sales:  $117,626

Quarter 2

  • Average Gross Sales:  $522,615
  • Median Gross Sales:  $508,065
  • Highest Gross Sales:  $1,064,906
  • Lowest Gross Sales:  $159,429

Quarter 3

  • Average Gross Sales:  $428,759
  • Median Gross Sales:  $399,006
  • Highest Gross Sales:  $929,549
  • Lowest Gross Sales:  $110,434

Quarter 4

  • Average Gross Sales:  $723,997
  • Median Gross Sales:  $668,744
  • Highest Gross Sales:  $1,559,322
  • Lowest Gross Sales:  $201,430

Full Year

  • Average Gross Sales:  $2,086,667
  • Median Gross Sales:  $1,991,105
  • Highest Gross Sales:  $4,491,794
  • Lowest Gross Sales:  $606,075

2023 (71 Woodhouse Spa Locations)

Quarter 1

  • Average Gross Sales:  $477,739
  • Median Gross Sales:  $474,608
  • Highest Gross Sales:  $1,022,065
  • Lowest Gross Sales:  $105,070

Quarter 2

  • Average Gross Sales:  $587,210
  • Median Gross Sales:  $569,632
  • Highest Gross Sales:  $1,286,051
  • Lowest Gross Sales:  $135,064

Quarter 3

  • Average Gross Sales:  $488,337
  • Median Gross Sales:  $463,857
  • Highest Gross Sales:  $1,007,967
  • Lowest Gross Sales:  $112,117

Quarter 4

  • Average Gross Sales:  $857,798
  • Median Gross Sales:  $818,505
  • Highest Gross Sales:  $1,929,607
  • Lowest Gross Sales:  $211,862

Full Year

  • Average Gross Sales:  $2,411,085
  • Median Gross Sales:  $2,318,131
  • Highest Gross Sales:  $5,014,215
  • Lowest Gross Sales:  $564,112

Section VI – Woodhouse Spa Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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Topic: Franchises for First-Time Business Owners. Date: Dec. 10, 2024 (Tues.), 4:00 pm EST

GOOD NEWS: Franchise ownership is more attainable than you think, thanks to various funding options. Knowing what you can afford is crucial.


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