In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Home Instead Senior Care franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Home Instead Senior Care franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Home Instead Senior Care outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Home Instead Senior Care franchise opportunity

Section V – Presentation and analysis of Home Instead Senior Care’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• number and percentage of Home Instead U.S. Franchised Businesses in operation as of December 31, 2023 that achieved 2023 gross sales of $7,500,000+; $4,500,000 to $7,499,999; $3,000,000 to $4,499,999; $2,000,000 to $2,999,999; $1,500,000 to $1,999,999; $1,000,000 to $1,499,999; $500,000 to $999,999; and $0 to $499,999

• 2023 average, median, high, and low gross sales and client hours served for the 603 Home Instead U.S. Franchised Businesses in operation during the entire calendar year ending December 31, 2023

• average, median, high, and low growth in gross sales and client hours served for the 12-month period ending March 31, 2024 compared to the 12-month period ending March 31, 2023, for the 25 Home Instead U.S. Franchised Businesses that have been in operation and using the Care Platform for a minimum of 12 months as of March 31, 2024

• average, median, high, and low growth in gross sales and client hours served for the 12-month period ending March 31, 2024 compared to the 12-month period ending March 31, 2023, for the 7 Home Instead U.S. Franchised Businesses that have been in operation and using the Care Platform for less than 12 months but a minimum of 6 months as of March 31, 2024

Section VI – Key ratios, comparables, computations, and analyses for the Home Instead Senior Care franchise opportunity (exclusive content for Platinum subscribers)

Section I – Home Instead Senior Care Franchise Costs

• Initial Fee:  $54,000
• Operating Software – 3 Months:  $0 to $500
• Training and Living Expenses While Training:  $1,000 to $1,500
• Real Estate and Expenses:  $1,500 to $3,500
• Equipment:  $3,000 to $5,000
• Signs:  $1,000 to $5,000
• Miscellaneous Opening Costs, Including Insurance Deposit:  $10,000 to $20,000
• Inventory:  $1,000 to $2,000
• Advertising – 3 Months:  $1,000 to $5,000
• Additional Funds – 6 Months:  $40,000 to $60,000
• Total Estimated Home Instead Senior Care Franchise Costs:  $112,500 to $156,500

Section II – Home Instead Senior Care’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $54,000
• Royalty Fee:  5% of Gross Sales
• Marketing Fund:  2% of monthly Gross Sales

Section III – Number of Franchised and Company-Owned Home Instead Senior Care Outlets

Franchised

2021

• Outlets at the Start of the Year:  609
• Outlets at the End of the Year:  609
• Net Change:  0

2022

• Outlets at the Start of the Year:  609
• Outlets at the End of the Year:  613
• Net Change:  +4

2023

• Outlets at the Start of the Year:  613
• Outlets at the End of the Year:  614
• Net Change:  +1

Company-Owned

2021

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  3
• Net Change:  +1

2022

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  3
• Net Change:  0

2023

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  3
• Net Change:  0

Section IV – News Updates on the Home Instead Senior Care Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Home Instead Senior Care Franchise (Item 19, 2024 FDD)

• For purposes of this Item 19, “Gross Sales” means the aggregate amount of all sales of all services and products, and other goods and services, whether for cash, on credit or otherwise, made or provided at or in connection with the Franchised Business, including all charges for services performed.

• Gross Sales does not include: (1) any federal, state, municipal, or other sales tax, goods and services tax, value-added or other retailer’s excise tax, or any other similar tax on the supply of goods and services collected from clients at the point of sale and that you pay or accrue, if such taxes are separately stated when the client is charged and if such taxes are paid to the appropriate taxing authority, or (2) adjustments for net returns on salable goods and discounts allowed to clients on sales.

• In addition, Gross Sales does not include the amount of any refunds, chargebacks, credits, and allowances given in good faith to clients by franchisees and the amount of mileage and out-of-pocket expenses incurred by and reimbursed to franchisees’ employees in connection with providing services to clients.

• The information in this Item 19 relates to Home Instead U.S. Franchised Businesses and does not include information respecting Home Instead businesses operated by the franchisor’s affiliates.

Part 1 – Statement of Average Gross Sales and Client Hours Served for All Home Instead
U.S. Franchised Businesses

• The Gross Sales data in the table below is based upon information reported to Home Instead by the 614 Home Instead U.S. Franchised Businesses in operation as of December 31, 2023, on an individual per-franchise basis.

• The Gross Sales does not include 3 Franchised Businesses created from a subdivision of 2 existing territories in which operations have not yet been separately launched.

2023 Gross Sales

0-2 Years in Business

• $7,500,000+:  0
• $4,500,000 to $7,499,999:  0
• $3,000,000 to $4,499,999:  0
• $2,000,000 to $2,999,999:  0
• $1,500,000 to $1,999,999:  0
• $1,000,000 to $1,499,999:  1
• $500,000 to $999,999:  0
• $0 to $499,999:  12
• Total:  13 (2%)

3-4 Years in Business

• $7,500,000+:  0
• $4,500,000 to $7,499,999:  0
• $3,000,000 to $4,499,999:  1
• $2,000,000 to $2,999,999:  2
• $1,500,000 to $1,999,999:  1
• $1,000,000 to $1,499,999:  3
• $500,000 to $999,999:  4
• $0 to $499,999:  2
• Total:  13 (2%)

5-7 Years in Business

• $7,500,000+:  0
• $4,500,000 to $7,499,999:  1
• $3,000,000 to $4,499,999:  3
• $2,000,000 to $2,999,999:  7
• $1,500,000 to $1,999,999:  3
• $1,000,000 to $1,499,999:  5
• $500,000 to $999,999:  6
• $0 to $499,999:  3
• Total:  28 (5%)

8-10 Years in Business

• $7,500,000+:  0
• $4,500,000 to $7,499,999:  1
• $3,000,000 to $4,499,999:  3
• $2,000,000 to $2,999,999:  5
• $1,500,000 to $1,999,999:  3
• $1,000,000 to $1,499,999:  6
• $500,000 to $999,999:  5
• $0 to $499,999:  0
• Total:  23 (4%)

11-15 Years in Business

• $7,500,000+:  0
• $4,500,000 to $7,499,999:  3
• $3,000,000 to $4,499,999:  6
• $2,000,000 to $2,999,999:  14
• $1,500,000 to $1,999,999:  10
• $1,000,000 to $1,499,999:  11
• $500,000 to $999,999:  6
• $0 to $499,999:  0
• Total:  50 (8%)

16-20 Years in Business

• $7,500,000+:  1
• $4,500,000 to $7,499,999:  7
• $3,000,000 to $4,499,999:  9
• $2,000,000 to $2,999,999:  39
• $1,500,000 to $1,999,999:  32
• $1,000,000 to $1,499,999:  21
• $500,000 to $999,999:  10
• $0 to $499,999:  0
• Total:  119 (19%)

21-25 Years in Business

• $7,500,000+:  6
• $4,500,000 to $7,499,999:  11
• $3,000,000 to $4,499,999:  40
• $2,000,000 to $2,999,999:  88
• $1,500,000 to $1,999,999:  44
• $1,000,000 to $1,499,999:  38
• $500,000 to $999,999:  12
• $0 to $499,999:  0
• Total:  239 (39%)

26+ Years in Business

• $7,500,000+:  3
• $4,500,000 to $7,499,999:  11
• $3,000,000 to $4,499,999:  26
• $2,000,000 to $2,999,999:  44
• $1,500,000 to $1,999,999:  20
• $1,000,000 to $1,499,999:  13
• $500,000 to $999,999:  8
• $0 to $499,999:  1
• Total:  126 (21%)

Grand Total

• $7,500,000+:  10 (2%)
• $4,500,000 to $7,499,999:  34 (6%)
• $3,000,000 to $4,499,999:  88 (14%)
• $2,000,000 to $2,999,999:  199 (33%)
• $1,500,000 to $1,999,999:  113 (18%)
• $1,000,000 to $1,499,999:  98 (16%)
• $500,000 to $999,999:  51 (8%)
• $0 to $499,999:  18 (3%)
• Total:  611 (100%)

• The Gross Sales and Client Hours Served data in the tables below is based upon information reported to Home Instead by the 603 Home Instead U.S. Franchised Businesses in operation during the entire calendar year ending December 31, 2023, on an individual per franchise basis.

• The Gross Sales and Client Hours Served data does not include 3 Franchised Businesses created from a subdivision of 2 existing territories in which operations have not yet been separately launched.

• The Gross Sales and Client Hours Served data also does not include any Franchised Businesses that closed in calendar year 2023 as well as 8 Franchised Businesses that opened during calendar year 2023 and were open as of the end of calendar year 2023.

• Number of Franchised Businesses:  603

• Average Gross Sales:  $2,391,458
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  242 / 40%
• Median Gross Sales Per Franchised Business:  $2,093,610
• Highest Franchised Business Gross Sales:  $9,251,445
• Lowest Franchised Business Gross Sales:  $130,663

• Number of Franchised Businesses:  603

• Average Client Hours Served:  75,794
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  227 / 38%
• Median Client Hours Served Per Franchised Business:  66,671
• Highest Client Hours Served Per Franchised Business:  333,454
• Lowest Client Hours Served Per Franchised Business:  6,478

Part 2 – Statement of Average Gross Sales and Client Hours Served for Home Instead U.S. Franchised Businesses Utilizing the Care Platform

• The following table shows average growth in Gross Sales for all 25 Franchised Businesses that have been in operation and using the Care Platform for a minimum of 12 months as of March 31, 2024, on an individual per franchise basis.

• These results exclude 17 Franchised Businesses that have been using the Care Platform for less than 12 months as of March 31, 2024, as well as 3 Home Instead businesses owned and operated by the franchisor’s affiliates.

• The table shows average growth in Gross Sales over a 12-month period by comparing total Gross Sales for each Franchised Business for the 12-month period ending March 31, 2024 compared to the 12-month period ending March 31, 2023.

• Number of Franchised Businesses:  25

• Average Gross Sales Growth:  11%
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  10 / 40%
• Median Gross Sales Growth Per Franchised Business:  2%
• Highest Franchised Business Gross Sales Growth:  95%
• Lowest Franchised Business Gross Sales Growth:  -48%

• The following table shows average growth in Client Hours Served for all 25 Franchised Businesses that have been in operation and using the Care Platform for a minimum of 12 months as of March 31, 2024, on an individual per franchise basis.

• These results exclude 17 Franchised Businesses that have been using the Care Platform for less than 12 months as of March 31, 2024, as well as 3 Home Instead Franchised Businesses owned and operated by the franchisor’s affiliates.

• The table shows average growth in Client Hours Served over a 12-month period by comparing total Client Hours Served for each Franchised Business for the 12-month period ending March 31, 2024 compared to the 12-month period ending March 31, 2023.

• Number of Franchised Businesses:  25

• Average Client Hours Served Growth:  6%
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  10 / 40%
• Median Client Hours Served Growth Per Franchised Business:  -6%
• Highest Client Hours Served Per Franchised Business Growth:  96%
• Lowest Client Hours Served Per Franchised Business Growth:  -50%

• The following table shows average growth in Gross Sales for all 7 Franchised Businesses that have been in operation and using the Care Platform for less than 12 months but a minimum of 6 months as of March 31, 2024, on an individual per franchise basis.

• These results exclude the 10 Franchised Businesses that have been using the Care Platform for less than 6 months as of March 31, 2024, as well as the 25 Franchised Businesses reported above that have been using the Care Platform for more than 12 months as of March 31, 2024, and the 3 Home Instead businesses owned and operated by the franchisor’s affiliates.

• The table shows average growth in Gross Sales over a 6-month period by comparing total Gross Sales for each Franchised Business for the 6-month period ending March 31, 2024 compared to the 6-month period ending September 30, 2023.

• Number of Franchised Businesses:  7
• Average Gross Sales Growth:  20.1%
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  1 / 14%
• Median Gross Sales Growth Per Franchised Business:  5.5%
• Highest Franchised Business Gross Sales Growth:  136%
• Lowest Franchised Business Gross Sales Growth:  -22.2%

• The following table shows average growth in Client Hours Served for all 7 Franchised Businesses that have been in operation and using the Care Platform for less than 12 months but a minimum of 6 months as of March 31, 2024, on an individual per franchise basis.

• These results exclude the 10 Franchised Businesses that have been using the Care Platform for less than 6 months as of March 31, 2024, as well as the 25 Franchised Businesses reported above that have been using the Care Platform for more than 12 months as of March 31, 2024, and the 3 Home Instead businesses owned and operated by the franchisor’s affiliates.

• The table shows average growth in Client Hours Served over a 6-month period by comparing total Client Hours Served for each Franchised Business for the 6-month period ending March 31, 2024 compared to the 6-month period ending September 30, 2023.

• Number of Franchised Businesses:  7

• Average Client Hours Served Growth:  16%
• Number and Percentage of Franchised Businesses Meeting or Exceeding Average:  1 / 14%
• Median Client Hours Served Growth Per Franchised Business:  2.2%
• Highest Client Hours Served Per Franchised Business Growth:  131.9%
• Lowest Client Hours Served Per Franchised Business Growth:  -24.8%

• The Franchised Businesses whose data is included in Part 1 above are substantially similar to the franchises Home Instead is offering in the disclosure document, and their services are the same as those to be offered and sold by you.

• The Franchised Businesses whose data is included in Part 2 above reflect only those franchises that use the Care Platform and enter into a Joint Services Agreement with Honor.

• Currently, the services provided to Franchised Businesses through the Care Platform include recruitment, onboarding, training, and employing Care Professionals, care management, and client billing and collection in accordance with the Operations Manual. Franchisees using the Care Platform remain responsible for providing client outreach and awareness, performing in-home consultations and assessments of clients’ needs, completing all client onboarding processes, reassessments, and providing ongoing client management in accordance with the Operations Manual.

• The Gross Sales data in the tables above do not contain any information regarding the cost of sales, operating expenses, or other costs or expenses that must be deducted from Gross Sales to obtain your net income or profit.

• The information in the tables above has been prepared by Home Instead’s management from royalty records reported to it by its franchisees and has not been independently audited, but Home Instead does not have any reason to believe the information is not reliable.

• Some Franchised Businesses have earned this amount. Your individual results may differ. There is no assurance you will earn as much.

Section VI – Home Instead Senior Care Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️