In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Fish Window Cleaning franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Fish Window Cleaning franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Fish Window Cleaning outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Fish Window Cleaning franchise opportunity

Section V – Presentation and analysis of Fish Window Cleaning’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest number of new customers and total revenue for the top 10%, top 50%, bottom 50%, and bottom 10% of the 257 Fish Window Cleaning franchised outlets that were open and operating for the 12-month period from January 1, 2023 until December 31, 2023

• 2023 average, median, highest, and lowest revenue from a residential window cleaning, commercial window cleaning, and annual price for a commercial route job for the 257 Fish Window Cleaning franchised outlets that were open and operating for the 12-month period from January 1, 2023 until December 31, 2023

Section VI – Key ratios, comparables, computations, and analyses for the Fish Window Cleaning franchise opportunity (exclusive content for Platinum subscribers)

Section I – Fish Window Cleaning Franchise Costs

• Initial Franchise Fee:  $59,900
• Travel and Living Expenses to Attend Training:  $1,500 to $2,500
• Equipment Package:  $9,000 to $10,500
• Office Package:  $11,000 to $13,000
• Initial Business Development and Marketing:  $13,500
• Vehicle:  $1,000 to $2,000
• Vehicle Modification:  $3,500
• Attorneys’ Fees:  $500 to $2,000
• Office Space for 3 Months:  $4,500 to $6,000
• Insurance Premiums:  $1,800 to $2,800
• Business Licenses and Membership Dues:  $100 to $900
• Additional Funds for 3 Months:  $22,700 to $25,700
• Total Estimated Fish Window Cleaning Franchise Costs:  $129,000 to $142,300

Section II – Fish Window Cleaning’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $49,900 to $74,900
• Royalty:  6%-8% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard
• Brand Building Fee:  1% of greater of (i) Gross Sales or (ii) Applicable Minimum Performance Standard

Section III – Number of Franchised and Company-Owned Fish Window Cleaning Outlets

Franchised

2021

• Outlets at the Start of the Year:  279
• Outlets at the End of the Year:  270
• Net Change:  -9

2022

• Outlets at the Start of the Year:  270
• Outlets at the End of the Year:  264
• Net Change:  -6

2023

• Outlets at the Start of the Year:  263
• Outlets at the End of the Year:  264
• Net Change:  +1

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2022

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2023

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

Section IV – News Updates on the Fish Window Cleaning Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Fish Window Cleaning Franchise (Item 19, 2024 FDD)

Part 1 – Number of New Customers and Total Revenue

• The information in the table below is a historical financial performance representation for a subset of Fish Window Cleaning businesses from January 1, 2023 until December 31, 2023.

• As of December 31, 2023, there were 264 franchised outlets in Fish Window Cleaning’s system. The information in the tables below is based on information from 257 of these franchised outlets that were open and operating for the 12-month period from January 1, 2023 until December 31, 2023 (“2023 Outlets”). The remaining 7 franchised outlets that were open as of December 31, 2023 were not included in the table below for 2023 because they were not open and operating for the 12-month period ending December 31, 2023. 6 franchised outlets permanently closed during the 2023 fiscal year (0 of which had been open for less than 12 months) and were also excluded from this Item 19.

• The affiliate-owned outlet is excluded from tables below for the 2023 fiscal year data.

• The information in the tables below was prepared from sales records and reports from the franchised businesses and the affiliate-owned business, though Fish Window Cleaning’s affiliate-owned business is not included in the tables below.

• Fish Window Cleaning does not know of an instance, nor does it have reason to believe, that a franchisee would overstate or understate the information in the table below.

• The Fish Window Cleaning businesses included in this financial performance representation share similar characteristics in that they are in similar locations, have similar degrees of competition, offer similar services, and are entitled to receive similar goods and services from Fish Window Cleaning.

Top 10%

• Average Number of New Customers in 2023:  596
• Median Number of New Customers in 2023:  563
• High Number of New Customers in 2023:  823
• Low Number of New Customers in 2023:  488

• Average Total Revenue in 2023:  $1,290,413
• Median Total Revenue in 2023:  $1,152,831
• High Total Revenue in 2023:  $2,517,481
• Low Total Revenue in 2023:  $893,040

Top 50%

• Average Number of New Customers in 2023:  356
• Median Number of New Customers in 2023:  321
• High Number of New Customers in 2023:  823
• Low Number of New Customers in 2023:  188

• Average Total Revenue in 2023:  $734,360
• Median Total Revenue in 2023:  $631,426
• High Total Revenue in 2023:  $2,517,481
• Low Total Revenue in 2023:  $388,411

Bottom 50%

• Average Number of New Customers in 2023:  112
• Median Number of New Customers in 2023:  116
• High Number of New Customers in 2023:  188
• Low Number of New Customers in 2023:  18

• Average Total Revenue in 2023:  $245,428
• Median Total Revenue in 2023:  $248,388
• High Total Revenue in 2023:  $387,787
• Low Total Revenue in 2023:  $68,316

Bottom 10%

• Average Number of New Customers in 2023:  46
• Median Number of New Customers in 2023:  50
• High Number of New Customers in 2023:  69
• Low Number of New Customers in 2023:  18

• Average Total Revenue in 2023:  $121,556
• Median Total Revenue in 2023:  $115,270
• High Total Revenue in 2023:  $157,550
• Low Total Revenue in 2023:  $68,316

• Number of New Customers. This number represents the number of new commercial customers and new residential customers that outlets provided service to in 2023.

• “Total Revenue” means the total revenues derived in and from the operation of the Business or Businesses referenced in each subgroup.

• Outlet Results. The top outlet for one category in the table above may not be the top outlet for any other category. Similarly, the outlets in the top 10% or top 50% for one category in the table above may not be in the top 10% or top 50% for any other category.

• Affiliate-Owned Business Results. The table above only includes information relating to franchised outlets. The one affiliate-owned business located in St. Louis, Missouri, had 926 new accounts and Total Revenue of $1,830,572 in 2023.

Part 2 – Average Revenue from a Residential Window Cleaning/Commercial Cleaning, and Average Annual Price for a Commercial Route Job

• The information in the table below is a historical financial performance representation for the 2023 Outlets. The information in the table below does not include any information from the affiliate-owned outlet.

Average Revenue from a Residential Window Cleaning

• Average for Reporting Outlets 2023:  $339
• Median for Reporting Outlets 2023:  $331
• Lowest for Reporting Outlets 2023:  $113
• Highest for Reporting Outlets 2023:  $718

Average Revenue from a Commercial Window Cleaning

• Average for Reporting Outlets 2023:  $75
• Median for Reporting Outlets 2023:  $72
• Lowest for Reporting Outlets 2023:  $39
• Highest for Reporting Outlets 2023:  $231

Average Annual Price for a Commercial Route Job

• Average for Reporting Outlets 2023:  $1,018
• Median for Reporting Outlets 2023:  $909
• Lowest for Reporting Outlets 2023:  $351
• Highest for Reporting Outlets 2023:  $4,063

• Average Revenue from a Residential Window Cleaning. This average represents the average revenue received by the applicable outlets from a residential window cleaning in the respective calendar year.

• Average Revenue from a Commercial Window Cleaning. This average represents the average revenue received by the applicable outlets from a commercial window cleaning in the respective calendar year.

• Average Annual Price for a Commercial Route Job. A commercial route job is a recurring commercial window cleaning job that an outlet performs at least eight times in at least one of the franchisor’s 13 four-week accounting periods (the franchisor has 13 four-week accounting periods, not 12 monthly accounting periods).

• This average represents the average annual price scheduled in the franchisor’s proprietary software application to be charged for all of the window cleanings associated with a commercial route job in the respective calendar year. This average does not represent the average revenue that was received as a result of the window cleanings for a commercial route job in the respective calendar year.

• Affiliate-Owned Business Results. This chart only includes information relating to franchised outlets.

• In 2023, the one affiliate-owned business located in St. Louis, Missouri, had $422 in Average Revenue from a Residential Window Cleaning, $79 in Average Revenue from a Commercial Window Cleaning, and $760 in Average Annual Price for a Commercial Route Job.

• Some outlets have earned the amounts set forth in this financial performance representation. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – Fish Window Cleaning Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️