In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for an Amazing Lash Studio franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for an Amazing Lash Studio franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Amazing Lash Studio outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Amazing Lash Studio franchise opportunity

Section V – Presentation and analysis of Amazing Lash Studio’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, median, highest, and lowest revenue, new client trial, conversion percentage, and number of members as of December 31, 2023 for the top 10, top 3rd, bottom 3rd, bottom 10, and all 245 franchised Amazing Lash Studios in the U.S. that were open as of January 1, 2023, and operated throughout 2023

• 2023 average, median, highest, and lowest revenue, new client trial, conversion percentage, and number of members as of December 31, 2023 for the 234 franchised Amazing Lash Studios in the U.S. that were open for at least one year as of January 1, 2023, and operated throughout 2023

• 2022 average, median, highest, and lowest revenue, new client trial, conversion percentage, and number of members as of December 31, 2023 for the 206 franchised Amazing Lash Studios in the U.S. that were open for at least three years as of January 1, 20223, and operated throughout 2023

Section VI – Key ratios, comparables, computations, and analyses for the Amazing Lash Studio franchise opportunity (exclusive content for Platinum subscribers)

Section I – Amazing Lash Studio Franchise Costs

• Initial Franchise Fee:  $50,000
• Real Property, Utility, Security, and Other Deposits:  $2,900 to $18,650
• Leasehold Improvements (net of landlord tenant allowances):  $181,000 to $350,000
• Cabinetry, Millwork, Furniture, and Décor:  $24,000 to $33,500
• Initial Opening Package:  $45,000 to $49,500
• Initial Software Set-Up and Technology Fees:  $1,974
• Computer System and Other A/V Technology:  $25,000 to $31,000
• Training Program and Other Training Expenses:  $6,350 to $7,750
• Architect, Engineer, Drawings:  $12,500 to $15,000
• Grand Opening Spend Requirement:  $20,000
• Signage and Graphics:  $4,800 to $9,400
• Office and Business Supplies:  $3,630 to $5,500
• Business Licenses and Permits:  $1,000 to $12,570
• Insurance (initial 20% payment):  $1,100 to $1,300
• Professional Fees:  $1,980 to $13,530
• Additional Funds (3 months):  $55,100 to $88,000
• Total Estimated Amazing Lash Studio Franchise Costs:  $436,334 to $707,674

Section II – Amazing Lash Studio’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $50,000
• Royalty:  6% of Gross Receipts
• Brand Marketing Fund:  2% of Gross Receipts
• Local Advertising Fee:  $2,000 per month
• Local Spend Amount:  2% of Gross Receipts

Section III – Number of Franchised and Company-Owned Amazing Lash Studio Outlets

Franchised

2021

• Outlets at the Start of the Year:  258
• Outlets at the End of the Year:  266
• Net Change:  +8

2022

• Outlets at the Start of the Year:  266
• Outlets at the End of the Year:  276
• Net Change:  +10

2023

• Outlets at the Start of the Year:  276
• Outlets at the End of the Year:  262
• Net Change:  -14

Company-Owned

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Amazing Lash Studio Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Amazing Lash Studio Franchise (Item 19, 2024 FDD)

Franchised Studios Open as of January 1, 2023 and for One Year and Three Years as of January 1, 2023

• This Item 19 describes describes 2023 Average Revenue, Average New Client Trial, Average Conversion Percentage, and Average Number of Members for three categories of franchised Studios in the United States that were open as of January 1, 2023, and operated throughout 2023: (1) all franchised Studios that were open as of January 1, 2023, and operated throughout 2023; (2) franchised Studios that were open for at least one year as of January 1, 2023, and operated throughout 2023; and (3) franchised Studios that were open for at least three years as of January 1, 2023, and operated throughout 2023.

• As of December 31, 2023, there were 262 franchised Studios in operation in the United States. Of those 262 franchised Studios: (1) 245 were open as of January 1, 2023, and operated throughout 2023; (2) 234 were open for at least one year as of January 1, 2023, and operated throughout 2023; and (3) 206 were open for at least three years as of January 1, 2023, and operated throughout 2023.

Part 1 – All Franchised Studios Open as of January 1, 2023 and Operated Throughout 2023

Top 10

• Number of Studios:  10
• 2023 Average Revenue:  $1,369,173
• Number and Percentage That Met or Exceeded the Average:  4 / 40.0%
• Same-Studio Average Revenue Increase (2023 over 2022):  -8.6%
• 2023 Median Revenue:  $1,259,215
• 2023 Highest Revenue:  $1,715,958
• 2023 Lowest Revenue:  $1,155,155

• 2023 Average New Client Trial:  2,311
• Number and Percentage That Met or Exceeded the Average:  6 / 60.0%
• 2023 Median New Client Trial:  2,328
• 2023 Highest New Client Trial:  2,465
• 2023 Lowest New Client Trial:  2,091

• 2023 Average Conversion Percentage:  45.1%
• Number and Percentage That Met or Exceeded the Average:  4 / 40.0%
• 2023 Median Conversion Percentage:  44.4%
• 2023 Highest Conversion Percentage:  49.5%
• 2023 Lowest Conversion Percentage:  41.4%

• 2023 Average Number of Members as of December 31, 2023:  614
• Number and Percentage That Met or Exceeded the Average:  5 / 50.0%
• 2023 Median Ending Members:  609
• 2023 Highest Ending Members:  795
• 2023 Lowest Ending Members:  522

Top 3rd

• Number of Studios:  81
• 2023 Average Revenue:  $939,820
• Number and Percentage That Met or Exceeded the Average:  35 / 43.2%
• Same-Studio Average Revenue Increase (2023 over 2022):  -9.0%
• 2023 Median Revenue:  $884,795
• 2023 Highest Revenue:  $1,715,958
• 2023 Lowest Revenue:  $710,271

• 2023 Average New Client Trial:  1,661
• Number and Percentage That Met or Exceeded the Average:  34 / 42.0%
• 2023 Median New Client Trial:  1,582
• 2023 Highest New Client Trial:  2,465
• 2023 Lowest New Client Trial:  1,321

• 2023 Average Conversion Percentage:  33.3%
• Number and Percentage That Met or Exceeded the Average:  31 / 38.3%
• 2023 Median Conversion Percentage:  31.8%
• 2023 Highest Conversion Percentage:  49.5%
• 2023 Lowest Conversion Percentage:  26.8%

• 2023 Average Number of Members as of December 31, 2023:  394
• Number and Percentage That Met or Exceeded the Average:  30 / 37.0%
• 2023 Median Ending Members:  366
• 2023 Highest Ending Members:  795
• 2023 Lowest Ending Members:  291

Bottom 3rd

• Number of Studios:  81
• 2023 Average Revenue:  $352,602
• Number and Percentage That Met or Exceeded the Average:  43 / 53.1%
• Same-Studio Average Revenue Increase (2023 over 2022):  -12.4%
• 2023 Median Revenue:  $359,203
• 2023 Highest Revenue:  $477,023
• 2023 Lowest Revenue:  $160,368

• 2023 Average New Client Trial:  738
• Number and Percentage That Met or Exceeded the Average:  41 / 50.6%
• 2023 Median New Client Trial:  748
• 2023 Highest New Client Trial:  973
• 2023 Lowest New Client Trial:  405

• 2023 Average Conversion Percentage:  17.3%
• Number and Percentage That Met or Exceeded the Average:  46 / 56.8%
• 2023 Median Conversion Percentage:  18.0%
• 2023 Highest Conversion Percentage:  20.6%
• 2023 Lowest Conversion Percentage:  8.9%

• 2023 Average Number of Members as of December 31, 2023:  135
• Number and Percentage That Met or Exceeded the Average:  40 / 49.4%
• 2023 Median Ending Members:  134
• 2023 Highest Ending Members:  191
• 2023 Lowest Ending Members:  47

Bottom 10

• Number of Studios:  10
• 2023 Average Revenue:  $206,312
• Number and Percentage That Met or Exceeded the Average:  4 / 40.0%
• Same-Studio Average Revenue Increase (2023 over 2022):  3.8%
• 2023 Median Revenue:  $198,577
• 2023 Highest Revenue:  $246,802
• 2023 Lowest Revenue:  $160,368

• 2023 Average New Client Trial:  482
• Number and Percentage That Met or Exceeded the Average:  6 / 60.0%
• 2023 Median New Client Trial:  496
• 2023 Highest New Client Trial:  523
• 2023 Lowest New Client Trial:  405

• 2023 Average Conversion Percentage:  11.7%
• Number and Percentage That Met or Exceeded the Average:  5 / 50.0%
• 2023 Median Conversion Percentage:  11.9%
• 2023 Highest Conversion Percentage:  13.8%
• 2023 Lowest Conversion Percentage:  8.9%

• 2023 Average Number of Members as of December 31, 2023:  69
• Number and Percentage That Met or Exceeded the Average:  6 / 60.0%
• 2023 Median Ending Members:  73
• 2023 Highest Ending Members:  87
• 2023 Lowest Ending Members:  47

All Studios

• Number of Studios:  245
• 2023 Average Revenue:  $626,994
• Number and Percentage That Met or Exceeded the Average:  110 / 44.9%
• Same-Studio Average Revenue Increase (2023 over 2022):  -9.9%
• 2023 Median Revenue:  $586,529
• 2023 Highest Revenue:  $1,715,958
• 2023 Lowest Revenue:  $160,368

• 2023 Average New Client Trial:  1,180
• Number and Percentage That Met or Exceeded the Average:  115 / 46.9%
• 2023 Median New Client Trial:  1,125
• 2023 Highest New Client Trial:  2,465
• 2023 Lowest New Client Trial:  405

• 2023 Average Conversion Percentage:  24.6%
• Number and Percentage That Met or Exceeded the Average:  105 / 42.9%
• 2023 Median Conversion Percentage:  23.0%
• 2023 Highest Conversion Percentage:  49.5%
• 2023 Lowest Conversion Percentage:  8.9%

• 2023 Average Number of Members as of December 31, 2023:  256
• Number and Percentage That Met or Exceeded the Average:  106 / 43.3%
• 2023 Median Ending Members:  236
• 2023 Highest Ending Members:  795
• 2023 Lowest Ending Members:  47

Part 2 – All Franchised Studios Open Greater Than One Year Prior to 2023

• Number of Studios:  234
• 2023 Average Revenue:  $641,014
• Number and Percentage That Met or Exceeded the Average:  106 / 45.3%
• Same-Studio Average Revenue Increase (2023 over 2022):  -11.0%
• 2023 Median Revenue:  $598,822
• 2023 Highest Revenue:  $1,715,958
• 2023 Lowest Revenue:  $178,655

• 2023 Average New Client Trial:  1,190
• Number and Percentage That Met or Exceeded the Average:  111 / 47.4%
• 2023 Median New Client Trial:  1,137
• 2023 Highest New Client Trial:  2,465
• 2023 Lowest New Client Trial:  405

• 2023 Average Conversion Percentage:  24.6%
• Number and Percentage That Met or Exceeded the Average:  100 / 42.7%
• 2023 Median Conversion Percentage:  22.9%
• 2023 Highest Conversion Percentage:  49.5%
• 2023 Lowest Conversion Percentage:  8.9%

• 2023 Average Number of Members as of December 31, 2023:  262
• Number and Percentage That Met or Exceeded the Average:  98 / 41.9%
• 2023 Median Ending Members:  242
• 2023 Highest Ending Members:  795
• 2023 Lowest Ending Members:  47

Part 3 – All Franchised Studios Open Greater Than Three Years Prior to 2023

• Number of Studios:  206
• 2023 Average Revenue:  $655,273
• Number and Percentage That Met or Exceeded the Average:  95 / 46.1%
• Same-Studio Average Revenue Increase (2023 over 2022):  -12.0%
• 2023 Median Revenue:  $622,028
• 2023 Highest Revenue:  $1,715,958
• 2023 Lowest Revenue:  $178,655

• 2023 Average New Client Trial:  1,179
• Number and Percentage That Met or Exceeded the Average:  94 / 45.6%
• 2023 Median New Client Trial:  1,115
• 2023 Highest New Client Trial:  2,440
• 2023 Lowest New Client Trial:  429

• 2023 Average Conversion Percentage:  24.5%
• Number and Percentage That Met or Exceeded the Average:  91 / 44.2%
• 2023 Median Conversion Percentage:  23.0%
• 2023 Highest Conversion Percentage:  48.7%
• 2023 Lowest Conversion Percentage:  8.9%

• 2023 Average Number of Members as of December 31, 2023:  270
• Number and Percentage That Met or Exceeded the Average:  86 / 41.7%
• 2023 Median Ending Members:  251
• 2023 Highest Ending Members:  795
• 2023 Lowest Ending Members:  47

• Revenue figures in Item 19 are based upon actual data Amazing Lash Studio requires its franchisees to submit to it on a monthly basis and are defined in the same manner as Gross Receipts are defined under the Franchise Agreement.

• Specifically, as described in Item 6, “Gross Receipts” include all of your revenue and receipts, including those taken by cash, credit card, debit card, check, electronic funds transfer, ACH, trade, barter or exchange.

• Gross Receipts also include: (a) any other means of revenue derived from the operations of your Studio, including the sale of memberships, merchandise, or any products or services that are sold by you, whether sold at the Premises or from an off-Premises location; (b) all revenue from the sale or redemption of gift cards, in accordance with Amazing Lash Studio’s then-current System Standards; and (c) the gross amount of any business interruption or similar insurance payments.

• Gross Receipts exclude: (i) sales, use, or privilege taxes paid to the appropriate taxing authority; (ii) refunds that are provided to clients (not including chargebacks); and (iii) tips received from clients for payment to your employees.

• The Same Studio Average Revenue Increase measures the increase in revenue on a same-studio basis, comparing annual revenue for the 2023 calendar year to the 2022 calendar year, for all Studios open at least one year prior to January 1, 2023. Because this category compares year-over-year revenue, Amazing Lash Studio has not included 31 of the 276 franchised Studios that were open as of January 1, 2023, because they did not operate during the entirety of 2023.

• “New Clients” are individuals who have not previously visited a particular Studio.

• Average Conversion Percentage means the percentage of new clients who sign up for Amazing Lash Studio’s membership program.

• Average Number of Members as of December 31, 2023 represents the number of participants in Amazing Lash Studio’s membership program who paid a monthly membership fee in December 2023.

• Amazing Lash Studio compiled this data using information submitted to it by its franchisees. Amazing Lash Studio did not audit or otherwise verify the accuracy of the information submitted. These revenues are based upon historical data.

• Some outlets have earned these amounts. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – Amazing Lash Studio Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️