In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Woofie’s franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Woofie’s franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Woofie’s outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Woofie’s franchise opportunity

Section V – Presentation and analysis of Woofie’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2019, 2020, 2021, 2022, and 2023 aggregate gross revenue (“systemwide sales”) reported by all Woofie’s franchisees whose businesses were operational for any part of the year (even as little as one month if the franchisee completed initial training in December of their initial year)

• 2023 average, median, highest, and lowest gross revenue per territory for the 6 Woofie’s franchisees representing 9 territories that were in operation for the entire 2023 fiscal year, by quartile

• 2023 average, median, highest, and lowest gross revenue per franchisee for the 6 Woofie’s franchisees representing 9 territories that were in operation for the entire 2023 fiscal year, by quartile

• 2023 and 2022 gross revenue by line of service (pet sitting and grooming) and the respective year-over-year growth percentage for the 2 Woofie’s franchise territories that were in operation for the entire 2023 and 2022 fiscal years

• average year 1, year 2, year 3, and year 4 gross revenue for the 6 Woofie’s franchisees representing 9 territories in their initial years of operation, through the fourth full year if applicable

Section VI – Key ratios, comparables, computations, and analyses for the Woofie’s franchise opportunity (exclusive content for Platinum subscribers)

Section I – Woofie’s Franchise Costs

• Woofie’s franchise costs, based on Item 7 of the company’s 2024 FDD:

• Franchise Fee:  $57,500
• Pre-Opening/Grand Opening Marketing:  $7,500
• Talent Team Fee:  $5,000
• Owner Starter Kit Fee:  $2,400
• Approved Mobile Unit Deposit:  $18,000 to $65,000
• Approved Mobile Unit Financing Payments:  $4,800 to $6,075
• Approved Mobile Unit Delivery Expenses:  $1,500 to $4,000
• Mobile Unit Operating Expenses:  $1,027 to $1,875
• Van Parking, Office Space, Office Equipment and Supplies:  $4,625 to $30,950
• Computer System:  $2,050
• Required Software Fees:  $960 to $2,500
• Phone Expense:  $450 to $600
• Technology Fee – 3 Months (Post-Opening):  $375
• Internet Service:  $300 to $500
• Business Licenses and Permits:  $250 to $1,000
• Insurance Premiums:  $2,000 to $3,750
• Membership/Association Dues:  $400 to $600
• Initial Training Expenses:  $4,920 to $14,760
• Third-Party Training:  $500 to $1,050
• Initial Inventory:  $2,566 to $2,866
• Professional Fees:  $3,000 to $4,000
• Additional Funds – 3 Months:  $40,000 to $60,000
• Total Estimated Woofie’s Franchise Costs:  $160,123 to $274,351

Section II – Woofie’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Woofie’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2024 FDD:

• Initial Franchise Fee:  $57,500

• Royalty Fee:  6.5% of Gross Revenue. You are required to pay Woofie’s a minimum annual Royalty Fee (the “Annual Minimum Royalty Fee”). The Annual Minimum Royalty Fee is equal to the amount of Royalty Fees you would be required to pay to Woofie’s by achieving the applicable Minimum Performance Requirements for that period.

• Brand Fund Contribution:  currently, 2% of Gross Revenue

• Local Marketing and/or Cooperative:  starting on the Original Opening Date, you are required to pay Woofie’s $24,000 per calendar year for Local Marketing (“Annual Local Marketing Fee”), prorated for the first partial year of operation

Section III – Number of Franchised and Company-Owned Woofie’s Outlets

Franchised

2021

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  3
• Net Change:  0

2022

• Outlets at the Start of the Year:  3
• Outlets at the End of the Year:  9
• Net Change:  +6

2023

• Outlets at the Start of the Year:  9
• Outlets at the End of the Year:  39
• Net Change:  +30

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2022

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  2
• Net Change:  +1

2023

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  0
• Net Change:  -2

Section IV – News Updates on the Woofie’s Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Woofie’s Franchise (Item 19, 2024 FDD)

• In this Item, Woofie’s presents historical information for Woofie’s Franchised Businesses for the 2023 fiscal year and prior years. As of December 31, 2023, Woofie’s had 25 franchisees operating in 39 Territories.

Part 1 – Woofie’s Systemwide Sales (Fiscal Years 2019 to 2023)

• Part 1 sets forth the aggregate Gross Revenue (“Systemwide Sales”) reported by all franchisees whose businesses were operational for any part of the year (even as little as one month if the franchisee completed initial training in December of their initial year).

2019

• Franchisee Gross Revenue:  $309,925
• Company-Owned Gross Revenue:  $2,991,706
• Totals:  $3,301,631

2020

• Franchisee Gross Revenue:  $703,816
• Company-Owned Gross Revenue:  $1,945,176
• Totals:  $2,648,992

2021

• Franchisee Gross Revenue:  $1,639,936
• Company-Owned Gross Revenue:  $2,524,088
• Totals:  $4,164,024

2022

• Franchisee Gross Revenue:  $2,667,607
• Company-Owned Gross Revenue:  $3,173,419
• Totals:  $5,841,026

2023

• Franchisee Gross Revenue:  $3,865,783
• Company-Owned Gross Revenue:  $3,496,286
• Totals:  $7,362,069

Part 2 – Gross Revenue per Territory, by Quartile (for the Fiscal Year Ended December 31, 2023)

Top 25%

• Number of Franchisees in Group:  2
• Number of Territories in Group:  3
• Aggregate Territory Gross Revenue for Group:  $2,724,477
• Average Territory Gross Revenue in Group:  $908,159
• Highest Territory Gross Revenue in Group:  $991,248
• Lowest Territory Gross Revenue in Group:  $741,982
• Median Territory Gross Revenue in Group:  $866,615
• Number of Territories Exceeding Group Average:  2
• Percent of Territories Exceeding Group Average:  67%

2nd Quartile

• Number of Franchisees in Group:  1
• Number of Territories in Group:  1
• Aggregate Territory Gross Revenue for Group:  $261,730
• Average Territory Gross Revenue in Group:  $261,730
• Highest Territory Gross Revenue in Group:  $261,730
• Lowest Territory Gross Revenue in Group:  $261,730
• Median Territory Gross Revenue in Group:  $261,730
• Number of Territories Exceeding Group Average:  0
• Percent of Territories Exceeding Group Average:  0%

3rd Quartile

• Number of Franchisees in Group:  1
• Number of Territories in Group:  1
• Aggregate Territory Gross Revenue for Group:  $88,379
• Average Territory Gross Revenue in Group:  $88,379
• Highest Territory Gross Revenue in Group:  $88,379
• Lowest Territory Gross Revenue in Group:  $88,379
• Median Territory Gross Revenue in Group:  $88,379
• Number of Territories Exceeding Group Average:  0
• Percent of Territories Exceeding Group Average:  0%

Bottom 25%

• Number of Franchisees in Group:  2
• Number of Territories in Group:  4
• Aggregate Territory Gross Revenue for Group:  $140,011
• Average Territory Gross Revenue in Group:  $35,003
• Highest Territory Gross Revenue in Group:  $40,245
• Lowest Territory Gross Revenue in Group:  $29,761
• Median Territory Gross Revenue in Group:  $35,003
• Number of Territories Exceeding Group Average:  2
• Percent of Territories Exceeding Group Average:  50%

Totals

• Number of Franchisees in Group:  6
• Number of Territories in Group:  9
• Aggregate Territory Gross Revenue for Group:  $3,214,597
• Average Territory Gross Revenue in Group:  $357,177
• Highest Territory Gross Revenue in Group:  $991,248
• Lowest Territory Gross Revenue in Group:  $29,761
• Median Territory Gross Revenue in Group:  $40,245
• Number of Territories Exceeding Group Average:  3
• Percent of Territories Exceeding Group Average:  33%

Part 3 – Gross Revenue per Franchisee, by Quartile (for the Fiscal Year Ended December 31, 2023)

• “Franchisee” refers to the business entity that signed the Franchise Agreement; some franchisees are under common ownership by the same individual or group of individuals.

Top 25%

• Number of Franchisees in Group:  2
• Number of Territories in Group:  3
• Aggregate Gross Revenue for Group:  $2,724,477
• Average Gross Revenue per Franchisee in Group:  $1,362,239
• Highest Franchisee Gross Revenue in Group:  $1,982,496
• Lowest Franchisee Gross Revenue in Group:  $741,982
• Median Gross Revenue in Group:  $1,362,239
• Number of Franchisees Exceeding Group Average:  1
• Percent of Franchisees Exceeding Group Average:  50%

2nd Quartile

• Number of Franchisees in Group:  1
• Number of Territories in Group:  1
• Aggregate Gross Revenue for Group:  $261,730
• Average Gross Revenue per Franchisee in Group:  $261,730
• Highest Franchisee Gross Revenue in Group:  $261,730
• Lowest Franchisee Gross Revenue in Group:  $261,730
• Median Gross Revenue in Group:  $261,730
• Number of Franchisees Exceeding Group Average:  0
• Percent of Franchisees Exceeding Group Average:  0%

3rd Quartile

• Number of Franchisees in Group:  1
• Number of Territories in Group:  1
• Aggregate Gross Revenue for Group:  $88,379
• Average Gross Revenue per Franchisee in Group:  $88,379
• Highest Franchisee Gross Revenue in Group:  $88,379
• Lowest Franchisee Gross Revenue in Group:  $88,379
• Median Gross Revenue in Group:  $88,379
• Number of Franchisees Exceeding Group Average:  0
• Percent of Franchisees Exceeding Group Average:  0%

Bottom 25%

• Number of Franchisees in Group:  2
• Number of Territories in Group:  4
• Aggregate Gross Revenue for Group:  $140,011
• Average Gross Revenue per Franchisee in Group:  $70,005
• Highest Franchisee Gross Revenue in Group:  $80,490
• Lowest Franchisee Gross Revenue in Group:  $59,521
• Median Gross Revenue in Group:  $70,005
• Number of Franchisees Exceeding Group Average:  1
• Percent of Franchisees Exceeding Group Average:  50%

Totals

• Number of Franchisees in Group:  6
• Number of Territories in Group:  9
• Aggregate Gross Revenue for Group:  $3,214,597
• Average Gross Revenue per Franchisee in Group:  $535,766
• Highest Franchisee Gross Revenue in Group:  $1,982,496
• Lowest Franchisee Gross Revenue in Group:  $59,521
• Median Gross Revenue in Group:  $70,005
• Number of Franchisees Exceeding Group Average:  2
• Percent of Franchisees Exceeding Group Average:  33%

Part 4 – Gross Revenue by Line of Service and Year-Over-Year Growth, by Territory

• The table below reports the 2022 and 2023 fiscal year Gross Revenue by line of service and the respective year-over-year (“Y-o-Y”) growth percentage for the 2 Territories that were in operation for the entire 2022 and 2023 fiscal years.

Territory #1: Fiscal Year 2023

Pet Sitting

• Gross Revenue:  $869,773
• Total Pet Sitting Visits:  24,815

Grooming

• Gross Revenue:  $1,053,078
• Number of Vans Operated in Territory:  5
• Gross Revenue per Van:  $210,615.60
• Total Grooming Visits:  7,605

Total Revenue:  $1,922,851

Territory #1: Fiscal Year 2022

Pet Sitting

• Gross Revenue:  $564,743
• Total Pet Sitting Visits:  18,043

Grooming

• Gross Revenue:  $873,587
• Number of Vans Operated in Territory:  5
• Gross Revenue per Van:  $194,130
• Total Grooming Visits:  6,865

Total Revenue:  $1,438,330

Territory #1: Y-o-Y Growth Percentage

Pet Sitting

• Gross Revenue:  54%
• Total Pet Sitting Visits:  38%

Grooming

• Gross Revenue:  21%
• Number of Vans Operated in Territory:  –
• Gross Revenue per Van:  8%
• Total Grooming Visits:  11%

Total Revenue:  34%

Territory #2: Fiscal Year 2023

Pet Sitting

• Gross Revenue:  $288,830
• Total Pet Sitting Visits:  10,258

Grooming

• Gross Revenue:  $452,851
• Number of Vans Operated in Territory:  4
• Gross Revenue per Van:  $113,212.75
• Total Grooming Visits:  3,682

Total Revenue:  $741,681

Territory #2: Fiscal Year 2022

Pet Sitting

• Gross Revenue:  $203,389
• Total Pet Sitting Visits:  8,264

Grooming

• Gross Revenue:  $289,154
• Number of Vans Operated in Territory:  3
• Gross Revenue per Van:  $96,385
• Total Grooming Visits:  2,509

Total Revenue:  $492,543

Territory #2: Y-o-Y Growth Percentage

Pet Sitting

• Gross Revenue:  42%
• Total Pet Sitting Visits:  24%

Grooming

• Gross Revenue:  57%
• Number of Vans Operated in Territory:  –
• Gross Revenue per Van:  17%
• Total Grooming Visits:  47%

Total Revenue:  51%

Part 5 – Franchisee Gross Revenue Ramp

• The table below reports the Gross Revenue for 6 franchisees (representing 9 Territories) in their initial years of operation, through the fourth full year if applicable.

Average

• Territory Count:  1.5
• Year 1:  $87,860
• Year 2:  $319,075
• Year 3:  $737,557
• Year 4:  $1,167,107

• Some outlets have sold this amount. Your individual results may differ. There is no assurance that you will sell as much.

• The financial information Woofie’s utilized in preparing the preceding financial performance representations was based entirely upon information reported to it by franchisees.

Section VI – Woofie’s Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️