In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Footprints Floors franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Footprints Floors franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Footprints Floors outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Footprints Floors franchise opportunity

Section V – Presentation and analysis of Footprints Floors’ financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 gross sales, direct cost of goods sold, direct gross profit, insurance expense, marketing expense, vehicle expense, royalty fee, contact center fee, managed website services fee, technology fee, direct gross profit less disclosed expenses and franchise related expenses for Footprints Floors’ Company Owned Outlet that has been in business since 2008 and operates a Footprints Floors Business in an operating territory that, in aggregate, includes approximately 484,106 Qualified Households, and qualifies as operating within 5 territories

• 2023 gross sales by territory for Footprints Floors’ Company Owned Outlet

• 2023 average gross sales, direct cost of goods sold, direct gross profit, insurance expense, marketing expense, vehicle expense, royalty fee, contact center fee, managed website services fee, technology fee, direct gross profit less disclosed expenses and franchise related expenses for the 41 multi-territory Footprints Floors Operational Franchise Outlets that were open and in operation prior to the commencement of the 2023 calendar year

• 2023 average gross sales, direct cost of goods sold, direct gross profit, insurance expense, marketing expense, vehicle expense, royalty fee, contact center fee, managed website services fee, technology fee, direct gross profit less disclosed expenses and franchise related expenses for the 23 single-territory Footprints Floors Operational Franchise Outlets that were open and in operation prior to the commencement of the 2023 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the Footprints Floors franchise opportunity (exclusive content for Platinum subscribers)

Section I – Footprints Floors Franchise Costs

• Initial Franchise Fee:  $68,000
• Construction and Leasehold Improvements:  $25 to $150
• Furniture and Fixtures:  $50 to $1,000
• Equipment:  $0 to $5,000
• Franchise Starter Package:  $1,930
• Computer, Software, and Point of Sales System:  $0 to $3,000
• Service Vehicle:  $300 to $4,000
• Start-Up Marketing:  $3,000 to $5,000
• Insurance Deposits – 3 Months:  $50 to $150
• Travel for Initial Training:  $500 to $5,000
• Professional Fees:  $300 to $1,000
• Licenses and Permits:  $0 to $2,000
• Printing, Stationery, and Office Supplies:  $50 to $500
• Additional Funds for 3 Months:  $5,750 to $17,750
• Total Estimated Footprints Floors Franchise Costs:  $79,955 to $114,480

Section II – Footprints Floors’ Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $68,000
• Royalty:  greater of 6% of Gross Sales or Minimum Monthly Royalty Fee Requirement
• Brand Development Fund:  up to the greater of 2% of Gross Sales or $500 per month; currently not implemented
• Franchisee Directed Local Marketing:  $1,000 per Territory per month
• Local and Regional Advertising Cooperatives:  as established by cooperative members, but not exceeding local
  marketing requirements

Section III – Number of Franchised and Company-Owned Footprints Floors Outlets

Franchised

2021

• Outlets at the Start of the Year:  41
• Outlets at the End of the Year:  76
• Net Change:  +35

2022

• Outlets at the Start of the Year:  76
• Outlets at the End of the Year:  77
• Net Change:  +1

2023

• Outlets at the Start of the Year:  77
• Outlets at the End of the Year:  80
• Net Change:  +3

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2022

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2023

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

Section IV – News Updates on the Footprints Floors Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Footprints Floors Franchise (Item 19, 2024 FDD)

Part 1 – 2023 Calendar Year Gross Sales and Select Data for Company Owned Outlet

• Footprints Floors’ Company Owned Outlet has been in business since 2008 and operates a Footprints Floors Business in an operating territory that, in aggregate, includes approximately 484,106 Qualified Households, and qualifies as operating within 5 Territories.

• The 5 Territories in which this Company Owned Outlet operates, include: Highlands Ranch, CO, Aurora, CO, Denver, CO, Littleton, CO, and Boulder, CO. Operations within the Highlands Ranch and Aurora, CO Territories began in 2008. Operations within the Denver, CO and Littleton, CO Territories began in August 2017. Operations within the Boulder, CO Territory began in September 2021.

• In Part 1, below, Footprints Floors reports select financial performance data for this Company Owned Outlet.

Gross Sales:  $4,368,844 (100.0%)

Less: Direct Cost of Goods Sold:  $2,388,440 (54.7%)

Direct Gross Profit:  $1,980,404 (45.3%)

Less: Disclosed Expenses

• Insurance Expense:  $14,484 (0.3%)
• Marketing Expense:  $346,694 (7.9%)
• Vehicle Expense:  $91,372 (2.1%)

Direct Gross Profit Less Disclosed Expenses:  $1,527,854 (35.0%)

Less: Adjustments for Franchise Related Expenses

• Royalty Fee:  $225,748 (5.2%)
• Contact Center Fee:  $93,447 (2.1%)
• Managed Website Services Fee:  $26,000 (0.6%)
• Technology Fee:  $18,812 (0.4%)

Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses:  $1,163,848 (26.6%)

• Adjustments for Franchise Related Expenses. The values in this table reflect what Footprint Floors’ Company Owned Outlet actually spent on Royalty Fees, Contact Center Fees, Managed Website Services Fees, and Technology Fees during the 2023 Calendar Year. The amount spent by this Company Owned Outlet may differ from what is required under the Disclosure Document.

Part 2 – 2023 Calendar Year Gross Sales by Territory for Company Owned Outlet

• Highlands Ranch, CO:  $719,647
• Aurora, CO:  $932,062
• Denver, CO:  $1,090,419
• Littleton, CO:  $840,157
• Broomfield, CO:  $786,560
• Total:  $4,368,844

• The approximate number of Qualified Households located within the geographic area comprising each Territory is: 79,817 in Highlands Ranch, CO; 103,073 in Aurora, CO; 93,396 in Denver, CO; 120,927 in Littleton, CO; and 86,893 in Boulder, CO.

Part 3 – 2023 Average Gross Sales and Data for Multi-Territory Franchise Outlets

• During the 2023 Calendar Year, Footprints Floors had a total of 64 Operational Franchise Outlets.

• In the tables below, Footprints Floors reports data related to its Operational Franchise Outlets. Of these 64 Operational Franchise Outlets, 41 qualify as Multi-Territory Franchise Outlets and 23 qualify as Single Territory Franchise Outlets.

• Footprints Floors does not include data for New Franchise Outlets.

Average

Gross Sales:  $603,184 (100.0%)

Less: Direct Cost of Goods Sold:  $341,349 (56.6%)

Direct Gross Profit:  $261,835 (43.4%)

Less: Disclosed Expenses

• Insurance Expense:  $8,428 (1.4%)
• Marketing Expense:  $57,714 (9.6%)
• Vehicle Expense:  $10,245 (1.7%)

Direct Gross Profit Less Disclosed Expenses:  $185,448 (30.7%)

Less: Franchise Related Expenses

• Royalty Fee:  $40,287 (6.7%)
• Contact Center Fee:  $14,173 (2.3%)
• Managed Website Services Fee:  $6,388 (1.1%)
• Technology Fee:  $4,101 (0.7%)

Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses:  $120,489 (20.0%)

• The data represented in this table is for 2023 Operational Franchise Outlets that qualify as Multi-Territory Footprints Floors Franchise Outlets, i.e., each outlet operates within an Operating Territory that is the equivalent of 2 or more Territories as offered and set forth in the Disclosure Document.

• System franchisees that operate under multiple Franchise Agreements with 1 Territory per Franchise Agreement but operate as 1 business across multiple Territories are reported as Multi-Territory Franchise Outlets.

• During the 2023 Calendar Year, Footprints Floors had a total of 41 Operational Franchise Outlets that qualified as a Multi-Territory Franchise Outlet. The number of territories that these Multi-Territory Franchise Outlets operate within ranges from a low of 2 to a high of 4 Territories.

Part 4 – 2023 Average Gross Sales and Data for Single Territory Franchise Outlets

Average

Gross Sales:  $397,772 (100.0%)

Less: Direct Cost of Goods Sold:  $241,504 (60.7%)

Direct Gross Profit:  $156,268 (39.3%)

Less: Disclosed Expenses

• Insurance Expense:  $5,463 (1.4%)
• Marketing Expense:  $35,012 (8.8%)
• Vehicle Expense:  $9,975 (2.5%)

Direct Gross Profit Less Disclosed Expenses:  $105,817 (26.6%)

Less: Franchise Related Expenses

• Royalty Fee:  $25,242 (6.3%)
• Contact Center Fee:  $9,152 (2.3%)
• Managed Website Services Fee:  $6,174 (1.6%)
• Technology Fee:  $3,486 (0.9%)

Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses:  $61,763 (15.5%)

• The data represented in this table is for 2023 Operational Franchise Outlets that qualify as Single Territory Franchise Outlets, i.e., each outlet operates within an Operating Territory that is the equivalent of 1 Territory as offered and set forth in the Disclosure Document.

• During the 2023 Calendar Year, Footprints Floors had a total of 23 Operational Franchise Outlets that qualified as a Single Territory Franchise Outlet.

• Some Outlets have earned this amount. Your individual results may differ. There is no assurance that you’ll earn as much.

Section VI – Footprints Floors Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️