In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Squeeze franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Squeeze franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Squeeze outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Squeeze franchise opportunity

Section V – Presentation and analysis of Squeeze’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2019, 2020, 2021, 2022, 2023, and January 1, 2024 through May 31, 2024 (as applicable) net sales for one affiliate-owned and two franchise-owned Squeeze Shops in operation for at least 12 months

• 2019, 2020, 2021, 2022, 2023, and January 1, 2024 through May 31, 2024 (as applicable) total active members at the end of the calendar year (or period) for one affiliate-owned and two franchise-owned Squeeze Shops in operation for at least 12 months

• 2019, 2020, 2021, 2022, 2023, and January 1, 2024 through May 31, 2024 (as applicable) total active members at the end of the calendar year (or period) for one affiliate-owned and two franchise-owned Squeeze Shops in operation for at least 12 months

Section VI – Key ratios, comparables, computations, and analyses for the Squeeze franchise opportunity (exclusive content for Platinum subscribers)

Section I – Squeeze Franchise Costs

• Initial Franchise Fee:  $50,000
• Development Fee:  $100,000 to $300,000
• Site Survey:  $3,000
• Architectural Fees:  $17,000 to $23,000
• Licenses and Permits:  $1,500 to $10,000
• Construction and Leasehold Improvements:  $131,250 to $423,150
• Furniture, Fixtures, and Equipment:  $50,700 to $71,500
• Brand Finish Kit and Installation Cost:  $38,500 to $54,000
• Exterior Signage:  $20,000 to $40,000
• Grand Opening Marketing Plan:  $20,000 to $38,000
• Travel and Living Expenses While Training:  $200 to $2,950
• Legal and Professional Fees:  $5,000 to $10,000
• Prepaid Rent and Deposits:  $1,000 to $15,000
• Insurance Deposits:  $1,000 to $3,500
• Technology Start-Up Fee:  $4,500
• Opening Inventory and Supplies Not Otherwise Noted:  $18,500 to $18,900
• Additional Funds – Three Months:  $72,000 to $217,000
• Total Estimated Squeeze Franchise Costs:  $534,150 to $1,284,500

Section II – Squeeze’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $50,000
• Royalties:  6% of Net Sales
• Brand Fund Contribution:  2% of Net Sales
• Local Store Marketing Fee:  $1,625 per month
• Cooperative Marketing Fee:  up to 2% of weekly Net Sales, plus any fees that Squeeze may charge for administering, managing, and governing the Regional Co-op

Section III – Number of Franchised and Company-Owned Squeeze Outlets

Franchised

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  2
• Net Change:  +2

2023

• Outlets at the Start of the Year:  2
• Outlets at the End of the Year:  7
• Net Change:  +5

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2022

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

2023

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  1
• Net Change:  0

Section IV – News Updates on the Squeeze Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Squeeze Franchise (Item 19, 2024 FDD)

Part 1 – Unaudited Net Sales at One Affiliate-Owned and Two Franchise-Owned Squeeze Shops from 2019-2023 and for January 1, 2024 Through May 31, 2024

2019

• Studio City, CA:  $1,213,859

2020

• Studio City, CA:  $489,590

2021

• Studio City, CA:  $1,105,145

2022

• Studio City, CA:  $1,780,110

2023

• Studio City, CA:  $2,149,535
• Brentwood, TN:  $654,961
• Scottsdale, AZ:  $724,665

• Average Net Sales:  $1,176,387
• Median Net Sales:  $724,665
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

2024 (Through May 31)

• Studio City, CA:  $1,062,147
• Brentwood, TN:  $378,901
• Scottsdale, AZ:  $539,757

• Average Net Sales:  $660,268
• Median Net Sales:  $539,757
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

Part 2 – Total Active Members at the End of Each Calendar Year from 2019-2023 and for January 1, 2024 Through May 31, 2024 at One Affiliate-Owned and Two Franchise-Owned Squeeze Shops

2019

2020

2021

2022

2023

• Studio City, CA:  1,041
• Brentwood, TN:  313
• Scottsdale, AZ:  299

• Average Net Sales:  551
• Median Net Sales:  313
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

2024 (Through May 31)

• Studio City, CA:  1,100
• Brentwood, TN:  341
• Scottsdale, AZ:  361

• Average Net Sales:  601
• Median Net Sales:  361
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

Part 3 – Shop Utilization Rate at the End of Each Calendar Year from 2019-2023 and for January 1, 2024 Through May 31, 2024 at One Affiliate-Owned and Two Franchise-Owned Squeeze Shops

2019

2020

2021

2022

2023

• Studio City, CA:  38%
• Brentwood, TN:  16%
• Scottsdale, AZ:  13%

• Average Net Sales:  22%
• Median Net Sales:  16%
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

2024 (Through May 31)

• Studio City, CA:  42%
• Brentwood, TN:  24%
• Scottsdale, AZ:  23%

• Average Net Sales:  29%
• Median Net Sales:  24%
• Studios at or Above Average Net Sales:  1/3 (33%)
• Studios at or Above Median Net Sales:  2/3 (67%)

• “Net Sales” means Gross Sales minus: (i) the amount of any documented refunds, chargebacks provided to customers in good faith; (ii) any tips received by your employees; and (iii) franchisor designated or approved discounts, promotions, or credits.

• Total Active Members means the total number of active membership agreements for the Squeeze Shop as of the last day of the reflected time period. The total Active Members is “Not Applicable” for 2020 because all active memberships were paused during this time period due to the shop’s closure.

• This financial performance representation is based upon financial reports maintained by Squeeze’s affiliate and information submitted by franchisees. Squeeze has not audited the information.

• Shop Utilization is calculated by dividing the total service hours in a given time period by operating hours per day multiplied by the number of operating days in the given time period multiplied by the number of suites at the Squeeze Shop.

• The Squeeze Shops included in this financial performance representation are the only Squeeze Shops in operation for at least 12 months at the time that this financial performance representation is made. It does not include five Squeeze Shops that opened for business in 2023.

• These Squeeze Shops have generated the above results. Your individual results may differ. There is no assurance that you’ll sell as much.

Section VI – Squeeze Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️