In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a Brain Balance franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Brain Balance franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned Brain Balance outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the Brain Balance franchise opportunity

Section V – Presentation and analysis of Brain Balance’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2023 average, maximum, minimum, median, and total gross sales for the 70 franchisee-owned Brain Balance Centers that were open for the entire 2023 calendar year

• 2023 actual annual gross sales for the Top 5 and Bottom 5 franchisee-owned Brain Balance Centers that were open for the entire 2023 calendar year

• 2023 average, maximum, minimum, median, and total gross sales for the Top Third, Middle Third, and Bottom Third of franchisee-owned Brain Balance Centers that were open for the entire 2023 calendar year

Section VI – Key ratios, comparables, computations, and analyses for the Brain Balance franchise opportunity (exclusive content for Platinum subscribers)

Section I – Brain Balance Franchise Costs

• Initial Franchise Fee:  $35,000
• Computer Software Program License Fee:  $10,000
• In Center Program Kits:  $1,750
• Virtual Program Kits:  $1,275 each
• Third-Party Program Pass Through Fees:  $2,180
• Business License (if necessary), Incorporation, etc.:  $500 to $2,500
• Commercial Space (2 months security):  $6,000 to $20,835
• Utility Deposits and Fees:  $3,000
• Insurance:  $4,200 to $6,000 per calendar year, depending upon location
• Construction and Remodeling, Including Architect Design:  $10,000 to $165,000
• Furniture, Inventory, and Equipment (lease deposit and installation):  $40,000 to $55,000
• Technology Costs:  $24,000 to $27,000
• Start-up Supplies:  $3,500 to $4,000
• Signage:  $2,000 to $13,000
• Call Center:  $0 to $2,000
• Brain Balance Program CRM System and Annual Maintenance:  $1,850 per year per Brain Balance Center
• Credit Card System:  $0 to $350
• Email and Other Collaboration Tools:  $0 (first 2 users are free of charge, additional users are $248.40/year)
• Workplace:  $70 to $105 ($35/year per user)
• Accounting Software and Bookkeeping:  $1,500 to $1,800
• Additional Funds:  $25,000 to $45,000
• Pre-Opening Travel and Training Costs:  $5,000 to $7,000
• Pre-Opening Advertising:  $10,000 to $15,000
• Total Estimated Brain Balance Franchise Costs:  $186,825 to $419,645

Section II – Brain Balance’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $35,000 for a Standard Brain Balance Center; $20,000 for a Brain Balance Satellite Center
• Royalty:  8% of Gross Revenue, with a minimum of $1,000 per calendar month
• Local Advertising:  9% of anticipated Gross Revenue, not to fall below a minimum of $6,000 per calendar month, allocated among various marketing channels and using approved vendors for all advertising placement
• National Advertising Fund:  2% of Gross Revenue, with a minimum of $200 per calendar month

Section III – Number of Franchised and Company-Owned Brain Balance Outlets

Franchised

2021

• Outlets at the Start of the Year:  82
• Outlets at the End of the Year:  82
• Net Change:  0

2022

• Outlets at the Start of the Year:  82
• Outlets at the End of the Year:  74
• Net Change:  -8

2023

• Outlets at the Start of the Year:  74
• Outlets at the End of the Year:  69
• Net Change:  -5

Company-Owned

2021

• Outlets at the Start of the Year:  1
• Outlets at the End of the Year:  0
• Net Change:  -1

2022

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2023

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the Brain Balance Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Brain Balance Franchise (Item 19, 2024 FDD)

• Brain Balance is providing historical revenue information (without including expense items) for all franchisee-owned Centers.

• Brain Balance included one Center that closed in November 2023,which was not open the entire year. Brain Balance also excluded five Centers that closed during the year and did not operate a full year.

• Brain Balance has six Satellite Centers which operated for a full year as of the date of the 2023 Disclosure Document. Brain Balance has included these Centers in the same data set as its standard Centers. Although a Satellite Center outsources some of its administrative tasks to its related standard Center, it has the same capacity for enrollments and revenue as a standard Center.

• The first chart shows the highest performing Center, the lowest performing Center, the average performance of the full group, and the median Gross Revenue number for the group for the year. The total number of Centers that were open for the entire year is shown as “Number of Centers.” The group of Centers that operated under a unique set of circumstances, as described above, are shown separately.

• The second chart shows the top and bottom 5 performing Centers by Gross Revenue for the year.

• The third chart shows each group for the year, divided into performance categories.

• The numbers provided in this Item 19 were compiled from the voluntary reporting information that the franchisees provided to Brain Balance pursuant to the Franchise Agreement, data Brain Balance pulled from its required Customer Relations Management System, or, in a few instances, from the results of an audit Brain Balance conducted of a particular Center’s financials. In general, these revenue numbers have not been verified by Brain Balance or independently audited.

• A new franchisee’s individual financial results may differ from the results provided below.

• Some Centers have earned these amounts. Your individual results may differ. There is no assurance that you will earn as much.

• The earnings claims figures do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the Gross Revenues or gross sales figures to obtain your net income or profit.

Part 1 – 2023 Gross Sales

2023 Gross Sales

• Maximum:  $1,934,476
• Minimum:  $98,705
• Average:  $614,976
• Median:  $541,587
• Total Number of Centers:  70
• Number That Met or Exceeded Average:  28

Part 2 – Top 5 and Bottom 5 2023 Gross Sales

Top 5 Gross Sales

• Rank 1:  $1,934,476
• Rank 2:  $1,670,459
• Rank 3:  $1,338,166
• Rank 4:  $1,324,692
• Rank 5:  $1,321,778
• Average:  $1,517,914

Bottom 5 Gross Sales

• Rank 1:  $98,705
• Rank 2:  $135,775
• Rank 3:  $150,028
• Rank 4:  $155,438
• Rank 5:  $197,805
• Average:  $147,550

Part 3 – 2023 Gross Sales (Top Third, Middle Third, Bottom Third)

Top Third

• Maximum:  $1,934,476
• Minimum:  $707,330
• Average:  $994,050
• Median:  $893,546
• Total Number of Centers:  24
• Number That Met or Exceeded Average:  8

Middle Third

• Maximum:  $684,088
• Minimum:  $414,674
• Average:  $538,413
• Median:  $534,783
• Total Number of Centers:  23
• Number That Met or Exceeded Average:  11

Bottom Third

• Maximum:  $401,431
• Minimum:  $98,705
• Average:  $295,985
• Median:  $313,230
• Total Number of Centers:  23
• Number That Met or Exceeded Average:  15

Section VI – Brain Balance Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️