In this exclusive Franchise Chatter FDD Talk post, you’ll learn the following:

Section I – Estimated initial investment (franchise costs) for a 101 Mobility franchise, based on Item 7 of the company’s 2024 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a 101 Mobility franchise, based on Items 5 and 6 of the company’s 2024 FDD

Section III – Number of franchised and company-owned 101 Mobility outlets at the start of the year and the end of the year for 2021, 2022, and 2023, based on Item 20 of the company’s 2024 FDD

Section IV – News updates on the 101 Mobility franchise opportunity

Section V – Presentation and analysis of 101 Mobility’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2024 FDD, including information on the:

• 2022 and 2023 average, median, highest, and lowest Area of Primary Responsibility (APR) sales for the 56 101 Mobility franchisees (operating 172 Franchised Businesses) whose Franchised Businesses were in operation during the full 2022 and 2023 calendar years and had not been transferred (grouped by quintile)

Section VI – Key ratios, comparables, computations, and analyses for the 101 Mobility franchise opportunity (exclusive content for Platinum subscribers)

Section I – 101 Mobility Franchise Costs

• Initial Franchise Fee:  $74,000
• Vehicle and Signage:  $9,000 to $12,000
• Lease and Utility Security Deposits and Initial Monthly Payments:  $13,500 to $27,000
• Equipment:  $12,000 to $18,000
• Leasehold Improvements:  $0 to $5,000
• Office Furniture and Fixtures:  $500 to $2,500
• Signage:  $500 to $2,000
• Office Equipment and Supplies:  $300 to $3,500
• Initial Software:  $2,700 to $5,400
• Training:  $5,500 to $9,200
• Initial Launch Advertising:  $4,000 to $6,000
• Business and Vehicle Insurance Deposits and Premiums:  $8,000 to $12,000
• Professional Fees:  $500 to $5,000
• Licenses and Permits:  varies
• Additional Funds for Initial 6 Months:  $50,000 to $75,000
• Warehouse Supplies and Shelving:  $1,350 to $2,000
• Total Estimated 101 Mobility Franchise Costs:  $181,850 to $258,600

Section II – 101 Mobility’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Initial Franchise Fee:  $44,000 to $74,000

• Royalty Fee:  7% of Gross Sales from the Franchised Business for up to $500,000 in Gross Sales; 6% of Gross Sales in excess of $500,000 and up to $1 million; 5% of Gross Sales in excess of $1 million; 7% for Outside Territory Sales; and 10% of Gross Sales if, on the expiration of your Franchise Agreement, you continue to operate and 101 Mobility, at its option, extends the term of your Franchise Agreement month-by-month

• Minimum Royalty Fee:  a fixed quarterly amount, imposed on your third full and each subsequent operating quarter as follows: $2,100 for your third and fourth full operating quarters, $3,600 for your fifth through eighth full operating quarters, and $5,400 for each subsequent operating quarter

• Marketing Fee:  currently 2% of Gross Sales per week; 101 Mobility has the right to increase this up to 4% of Gross Sales

• Local Marketing:  up to 2% of Gross Sales

• Marketing Cooperatives:  varies with circumstances

Section III – Number of Franchised and Company-Owned 101 Mobility Outlets

Franchised

2021

• Outlets at the Start of the Year:  155
• Outlets at the End of the Year:  165
• Net Change:  +10

2022

• Outlets at the Start of the Year:  165
• Outlets at the End of the Year:  172
• Net Change:  +7

2023

• Outlets at the Start of the Year:  172
• Outlets at the End of the Year:  177
• Net Change:  +5

Company-Owned

2021

• Outlets at the Start of the Year:  16
• Outlets at the End of the Year:  16
• Net Change:  0

2022

• Outlets at the Start of the Year:  16
• Outlets at the End of the Year:  16
• Net Change:  0

2023

• Outlets at the Start of the Year:  16
• Outlets at the End of the Year:  16
• Net Change:  0

Section IV – News Updates on the 101 Mobility Franchise

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the 101 Mobility Franchise (Item 19, 2024 FDD)

• As of the end of the 2023 calendar year, 101 Mobility had 56 franchisees (operating 172 Franchised Businesses) whose Franchised Businesses were in operation during the full 2022 and 2023 calendar years and had not been transferred.

• In the chart below, 101 Mobility groups these 56 franchisees into 5 quintiles, from the top performing quintile to the bottom quintile for each calendar year, and presents each quintile’s average per Territory Sales and average per Territory Rebates.

• While these 101 Mobility franchisees operated anywhere from 1 to 9 Territories each, 101 Mobility divided their total annual Sales by the number of Territories each operated at the end of 2022 for the 2022 “per Territory” averages and the number of Territories each operated at the end of 2023 for the 2023 “per Territory” averages in the chart below.

2022

First Quintile

• Average Per Territory Sales:  $1,278,228
• High Per Territory Sales:  $2,514,213
• Low Per Territory Sales:  $886,771
• Median Per Territory Sales:  $1,099,204
• Number That Met or Surpassed the Average:  3 of 10 or 30%

Second Quintile

• Average Per Territory Sales:  $765,902
• High Per Territory Sales:  $860,741
• Low Per Territory Sales:  $673,972
• Median Per Territory Sales:  $762,887
• Number That Met or Surpassed the Average:  4 of 10 or 40%

Third Quintile

• Average Per Territory Sales:  $580,825
• High Per Territory Sales:  $629,259
• Low Per Territory Sales:  $528,837
• Median Per Territory Sales:  $590,603
• Number That Met or Surpassed the Average:  6 of 10 or 60%

Fourth Quintile

• Average Per Territory Sales:  $419,437
• High Per Territory Sales:  $494,447
• Low Per Territory Sales:  $361,760
• Median Per Territory Sales:  $401,366
• Number That Met or Surpassed the Average:  5 of 11 or 45.5%

Fifth Quintile

• Average Per Territory Sales:  $273,127
• High Per Territory Sales:  $328,420
• Low Per Territory Sales:  $171,181
• Median Per Territory Sales:  $282,610
• Number That Met or Surpassed the Average:  7 of 11 or 63.6%

All

• Average Per Territory Sales:  $651,303

2023

First Quintile

• Average Per Territory Sales:  $1,464,741
• High Per Territory Sales:  $4,071,944
• Low Per Territory Sales:  $992,332
• Median Per Territory Sales:  $1,229,605
• Number That Met or Surpassed the Average:  2 of 11 or 18.2%

Second Quintile

• Average Per Territory Sales:  $819,923
• High Per Territory Sales:  $970,573
• Low Per Territory Sales:  $711,274
• Median Per Territory Sales:  $837,479
• Number That Met or Surpassed the Average:  6 of 11 or 54.5%

Third Quintile

• Average Per Territory Sales:  $623,033
• High Per Territory Sales:  $704,010
• Low Per Territory Sales:  $513,258
• Median Per Territory Sales:  $649,458
• Number That Met or Surpassed the Average:  7 of 11 or 63.6%

Fourth Quintile

• Average Per Territory Sales:  $413,424
• High Per Territory Sales:  $480,356
• Low Per Territory Sales:  $372,860
• Median Per Territory Sales:  $399,319
• Number That Met or Surpassed the Average:  4 of 11 or 36.4%

Fifth Quintile

• Average Per Territory Sales:  $252,346
• High Per Territory Sales:  $363,620
• Low Per Territory Sales:  $96,599
• Median Per Territory Sales:  $264,638
• Number That Met or Surpassed the Average:  7 of 12 or 58.3%

All

• Average Per Territory Sales:  $706,437

• The term “Sales” as used in the above chart are the revenues reported by 101 Mobility franchisees in 101 Mobility’s proprietary MOBILINK software and is the amount on which franchisees paid Royalty Fees during the relevant calendar year.

• Franchisees’ total annual Sales were divided by the number of Territories each franchisee operates, and the per Territory Sales were then ranked from highest to lowest in the grouping and averaging of the above quintiles.

• The figures reflected in the above charts were compiled from unaudited information reported to 101 Mobility, and/or input into 101 Mobility’s proprietary MOBILINK software, by 101 Mobility franchisees. 101 Mobility has not independently verified any of the sales or cost information on which this financial performance representation is based.

• As stated in the disclosure document, franchisees are permitted to offer and provide products and equipment in areas surrounding their Territory which have not yet been granted to 101 Mobility franchisees. These sales are also included in the above chart. Once these surrounding areas are granted as Territories to other franchisees, sales in these areas will no longer be permitted.

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

Section VI – 101 Mobility Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️